Consumer Buying Behavior on Two Wheelers

The motorcycle industry is a consolidated industry. The U.S. and international heavyweight motorcycle markets are highly competitive. The major players, such as Yamaha, Suzuki, and Honda, generally have financial and marketing resources that are substantially greater than the non-major players. Competitions in the heavyweight

By scrutinizing this information, they could begin to comprehend the relationship between humans’ behavior and their purchasing trends. In addition, comparing CSI (customer service indexes) and perceived quality by industry sector, assists marketers as to why many existing Allstate customers who own motorcycles don’t insure them with Allstate. Money is a discriminating factor and insurance is often a function of income. Many motorcyclists who don’t finance their purchases may opt out of insurance altogether. Short term financial performance indicators are useful in evaluating relative price metrics by formulating the market share participants in relation to market share value.

Although US and Vietnam have many similarities, they also have greater differences. First of it, In US, people use cars as the main transportation method. They prefer cars than other transportation because of several reasons. The climate in US is not suitable for driving motorbikes. Some states have cold climate, for example, Alaska and North Dakota. As a matter of fact, Alaska has an average daytime summer temperatures range from approximately 55 to 78 degrees Fahrenheit, and North Dakota has an average of 57 to 85 degrees Fahrenheit. In addition, in Alaska, the average winter temperatures range from 5 to 30 degrees Fahrenheit and from 23 to 40 degrees Fahrenheit in North Dakota. So it is not suitable to drive motorbikes in US. Secondly, roads system in US is made for car transportation, because it doesn’t have lanes for motorbikes. Typically, a highway in US have 10 lanes. On the other hand, Vietnamese people use motorbike as the main transportation method. It is easy to understand because streets in Vietnam are mostly small and tight, so cars cannot drive into it. Furthermore, in peak hours, travelling by motorbikes will save much time because they can wriggle through every spaces possible. Additionally, using cars in Vietnam is increasing the amount of carbon dioxide that is expelled to the environment because Vietnam doesn’t have a modern technology to create an eco-friendly car which produces less gas to the environment. In conclusion, Vietnamese people

Whilst there are a lot of mini-bikes and motorcycle developers and distributors in the country, what makes a Braaap bike special and stand apart from their competitors is not online the pocket friendly price, but it is very simple to customize your Braaap mini bike and affordable. That may well be one of the main reasons why the Braaap brand and bikes grown in popularity and recognition in leaps and bounds. Not only are their minis and superlite bikes a splendid result of craftsmanship and machinery, but is well within most consumers’ yearly budget. Customers always appreciate speedy assistance with their purchases.

A better quality engine, more finance programs and favorable service options are all on the list of what means more to the potential consumers. Once the organization can include customers’ needs into the market plan, the next step would be to maximize any and all promotion opportunities that can be found. How will this new motorcycle be different from the products in the same industry and how should the company position it?

Thorr Motorcycles is a $5 billion company producing a wide range of motorcycles. In addition to producing motorcycles, the company, also have licensing programs; sell T-shirts, shoes, toys for the motorcycle. The company offer services in dealer training, dealer software packages, motorcycle rental, and rider training (University of Phoenix, 2013). The sales of high quality of motorcycles are declining. The cost of a princely motorcycle was $200 in 1901. Today, a heavyweight powerful cruisers cost $25,000 (University of Phoenix, 2013). The company must develop a marketing strategy to improve sales for Thorr Motorcycles.

Consumers are not limited to a single market, many of them will be purchasing multiple bikes, but all of them have specific preferences. Successful company will meet customer’s needs and maximize sales by growing the potential market size as well as taking sales from competitors.

According to me, the motorcycle industry is very attractive. The main reason to back my claim is the level of competition in the industry. There is a very high level of completion between all the companies present in this particular segment. The main factors that drive this rivalry are different positions of different players within the industry, differences in technical know-how, different marketing campaigns, differences in core nature of the products and differences in strategies. The players in this particular industry don’t fight over price of their products, they rather compete with each other in terms quality of their products and the nature of their services to different segments of customers. Each player had its own unique strategy and nature of the product for a particular segment of customers, this tends to intensify the competition amongst companies in the industry.

To fill their psychological needs of freedom and individualism, as well as their sense of adventure, women are purchasing customized motorcycles by the thousands. Harley Davidson has certainly recognized the women motorcyclist market as a great growth opportunity for

The major forces for change in the external environment of motorcycles industry are political, economic, social-cultural, technological, environmental and legal factors (Cadle, Paul, & Turner, 2010). The political factors affect the external environment of motorcycle industry by affecting the markets. The government has influenced changes through free trade agreements, ensuring patent protection and encouraging e-commerce. Political influences provide both opportunities and threats, the free trade agreements have allowed expansion into other markets but also has increased the inflow of cheaper substitutes into the market that a company operates in. Political factors affecting this industry has brought opportunities for the Harley-Davidson.

India is the 4th largest economy by ppp index and growth in urbanization is further increasing the sales of automobiles.

Historically Harley-Davidson to be a Niche Marketer, which is they had focused in on one particular aspect of the market. Kotler and Keller identified the following characteristics of niche marketing; customers have a distinct set of needs, they are willing to pay more to the firm that best suits their needs, it is not likely to attract competitors, gains economies through specialized products and it has a size, profit and to grow. Almost all of these hold true for the “heavyweight” segment of motor cycles that Harley-Davidson produced.

Harley Davidson is known as one of the main motorcycle manufacturers and sellers in the United States. The company had good business and great market share in the early 1960s when it commanded a total of about 70% 0f the motorcycle market, before the invasion or the intrusion of a small Japanese firm that manufactured lighter motorcycles, known as the Honda. The case study as identifies that Harley Davidson assumed the invasion by the Japanese firm and instead of tackling the competition, it waited for a long time which resulted in the company losing its command in the motorcycle market in the United States. Lack of action by the management of Harley Davidson resulted in the failure of the company

Since Harley Davison Motor Company started in 1903, they have been successfully “taking the work out of bicycling” better than any other motorcycle manufacturing company. They have experienced great success recently with growing numbers in their percentage of motorcycles shipped, up 14 percent from 1997, and their target market size, up 13.8 percent from 1997. Their brand has also grown so strong over the years that customers are willing to wait up to two years for a motorcycle. The problems that Harley Davison is faced with are how to improve their existing purchasing process, how to integrate their existing procurement methods together, and how to develop longer term

The government’s liberalization of regulations on foreign trade and restrictions on private companies in 1991 helped the car’s industry to flourish, with an annual growth of 17%. However, per-capita ownership is low in India, only 12 car owners per 1,000 people. Indeed, consumers are privileging the two-wheelers, as explained