2014 SUBMISSION TITLE: Consumer Behaviour PRODUCT: Two Wheeler INDIAN INSTITUTE OF MANAGEMENT LUCKNOW Over the years there has been a shift in the consumer buying behaviour of two wheelers. While cost, fuel efficiency and comfort have been primary influencers throughout, factors such as aesthetics, brand recognition have gained importance in the recent years. Following are the key consumer factors that have witnessed a change over the years: Change in Consumer Behaviour with Affordability
CHAPTER- 1 INTRODUCTION 1.1 Introduction about Internship In today’s dynamic and ever changing market. The marketers are finding very difficult to differentiate their products from the competitors. The tastes of the consumers are changing frequently. Therefore, the companies have to always take this into consideration about brands the products in order to create image in the customer mind. So the company has to fulfill the needs and wants of the customers. Brand is the personalities
Reference to Two-Wheeler Automobile Industry S Saraswathi* The key to success of automobile industry lies not only in having good products but also in being able to provide the customer with the level of service they desire. Because of increasing competitiveness in the Indian automobile industry, almost all automobile manufacturers have invested valuable resources on customer satisfaction as a tool to understand the needs and expectations of their customers. Increased presence of two-wheeler vehicles
choose Skoda was to know the market share of Skoda with Its competitors in the local market & as it has taken an upward direction to reach higher sales in last several years as compared to other private car providers. The project title a study on consumer behaviour towards Skoda cars in Mysore city has basically prepared to know the customer behaviour towards Skoda cars. The Primary objective of this research was to know the market share of Skoda cars
A STUDY ON TWO WHEELER CUSTOMER’S PURCHASING PATTERN IN RELIANCE HERO MOTOR COMPANY PVT LTD A SUMMER PROJECT REPORT Submitted by in partial fulfilment of requirement for the award of the degree of MASTER OF BUSINESS ADMINISTRATION DEPARTMENT OF MANAGEMENT STUDIES SAVEETHA ENGINEERING COLLEGE ANNA UNIVERSITY CHENNAI 600025 AUGUST 2012 BONAFIDE CERTIFICATE Certified that this
A STUDY ON TWO WHEELER CUSTOMER’S PURCHASING PATTERN IN RELIANCE HERO MOTOR COMPANY PVT LTD A SUMMER PROJECT REPORT Submitted by in partial fulfilment of requirement for the award of the degree of MASTER OF BUSINESS ADMINISTRATION DEPARTMENT OF MANAGEMENT STUDIES SAVEETHA ENGINEERING COLLEGE ANNA UNIVERSITY CHENNAI 600025 AUGUST 2012 BONAFIDE CERTIFICATE Certified that this project report titled “A STUDY ON “PURCHASING
TITLE OF THE STUDY: Consumer buying behavior is the study of how individuals, group and organizations select buy, use of goods and services, ideas or experiences to satisfy their needs and wants TVS Motor Company Limited is an Indian company that manufactures bikes, scooters, mopeds, three wheelers, parts and accessories. TVS Motor is the largest two-wheeler manufacturing company in India, and also one among the top ten in the world. NEED FOR THE STUDY: Marketing starting with identifying the
consistent “Fashion for everyone” strategy is facing challenges by the other two competitors Lifetime and CNN, which are separately targeting young females and men by their fashion-related programming. The channel needs to target the right viewers and offer advertisers an attractive mix of viewers, consequently strengthening its competitive position. External Situation Analysis Current Networks Industry In 2006, consumer advertisers spent almost $20 billion on cable networks. In the industry, there
finally going to launch it on 23rd March, 2008 (already launched till now). During this project I researched on how TATA developed NANO costing Rupees1 lakh ($ 2500 U.S) and what will be its effects. A survey was also done for understanding consumer buying pattern and preferences (which is a part of secondary data). Thus,
Hypothesis: Tata Nano wanted to bring in a cheap car into the market which would be affordable for the middle income level consumers, due to which it started cutting cost of manufacturing the car. There were several assumptions made: H1: The designers of the car assumed that the car was compact and easy to handle, and that was the reason handbrakes were not provided, this was even done to further cut down the cost. H2: Pricing-Nano is priced at a range where it is too expensive for the lower middle