2014 SUBMISSION TITLE: Consumer Behaviour PRODUCT: Two Wheeler INDIAN INSTITUTE OF MANAGEMENT LUCKNOW Over the years there has been a shift in the consumer buying behaviour of two wheelers. While cost, fuel efficiency and comfort have been primary influencers throughout, factors such as aesthetics, brand recognition have gained importance in the recent years. Following are the key consumer factors that have witnessed a change over the years: Change in Consumer Behaviour with Affordability
consistent “Fashion for everyone” strategy is facing challenges by the other two competitors Lifetime and CNN, which are separately targeting young females and men by their fashion-related programming. The channel needs to target the right viewers and offer advertisers an attractive mix of viewers, consequently strengthening its competitive position. External Situation Analysis Current Networks Industry In 2006, consumer advertisers spent almost $20 billion on cable networks. In the industry, there
Reference to Two-Wheeler Automobile Industry S Saraswathi* The key to success of automobile industry lies not only in having good products but also in being able to provide the customer with the level of service they desire. Because of increasing competitiveness in the Indian automobile industry, almost all automobile manufacturers have invested valuable resources on customer satisfaction as a tool to understand the needs and expectations of their customers. Increased presence of two-wheeler vehicles
A STUDY ON TWO WHEELER CUSTOMER’S PURCHASING PATTERN IN RELIANCE HERO MOTOR COMPANY PVT LTD A SUMMER PROJECT REPORT Submitted by in partial fulfilment of requirement for the award of the degree of MASTER OF BUSINESS ADMINISTRATION DEPARTMENT OF MANAGEMENT STUDIES SAVEETHA ENGINEERING COLLEGE ANNA UNIVERSITY CHENNAI 600025 AUGUST 2012 BONAFIDE CERTIFICATE Certified that this
A STUDY ON TWO WHEELER CUSTOMER’S PURCHASING PATTERN IN RELIANCE HERO MOTOR COMPANY PVT LTD A SUMMER PROJECT REPORT Submitted by in partial fulfilment of requirement for the award of the degree of MASTER OF BUSINESS ADMINISTRATION DEPARTMENT OF MANAGEMENT STUDIES SAVEETHA ENGINEERING COLLEGE ANNA UNIVERSITY CHENNAI 600025 AUGUST 2012 BONAFIDE CERTIFICATE Certified that this project report titled “A STUDY ON “PURCHASING
company must make an effort to understand the customer and their needs. In the case of AllStar Brands and their product of Allround, the nature of demand is tracking consumer behavior and what impact that will have on the company’s business decisions. Allround reaches many customers through the Advertising agency of Brewster, Maxwell, and Wheeler. This agency is known for its high quality work and the success of their marketing is visible from the studies conducted from the OCM group, who focuses their
finally going to launch it on 23rd March, 2008 (already launched till now). During this project I researched on how TATA developed NANO costing Rupees1 lakh ($ 2500 U.S) and what will be its effects. A survey was also done for understanding consumer buying pattern and preferences (which is a part of secondary data). Thus, this study is based on new product development in marketing for TATA NANO. “Marketing Research is the systematic and objective identification, collection, analysis, dissemination
following four broad categories of vehicles • Passenger Vehicles • Commercial Vehicles • Three-wheelers • Two-wheelers Two-wheelers, being the most popular means of personal transport, alone account for about 75% of the total automobile production in India, while passenger vehicles account for nearly 16% of the production. However, owing to their lower sales realisations, two wheelers account for only around 32% of the sales in terms of value while passenger vehicles account for around
AND SWITCH ADVERTISING/TACTICS 8 CONSUMER FRAUD 10 IDENTIFYING, VERIFYING AND PREVENTING DECEPTION 12 CLOSING STATEMENTS ABOUT THE FEDERAL TRADE COMMISSION 13 BIBLIOGRAPHY 14 ABSTRACT The paper will serve as a historical background overview of how the Federal Trade Commission Act (FTC) came into existence. The paper will also break down the key components for which the FTC covers, such as deceptive advertising, baiting and switching and consumer fraud. There will be examples of each
commodity, also there is no doubt that the final decisions are usually made after careful consideration when people purchasing a car(Kathuria, Singla,2012). At the same time, as the vehicle types supplied to be chosen by consumers have become more and more various. When consumer facing with abundant of choices, they become more and more confused and irresolute. With the segmentation of automobile market, the factors that affect the public' car choices are more and more diversified. According to