Consumer Buying Behaviour of Magazines

7993 Words Sep 12th, 2010 32 Pages
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Summer Internship Report

ON

“CONSUMER BUYING BEHAVIOUR OF MAGAZINES”

By
ASHISH KUMAR MUKHERJEE
A0102109001
MBA(Entrepreneurship) Class of 2011

Under the Supervision of Under the Guidance of
Dr. Vandana Mathur Mr. Sumit Bhardwaj
Programme Leader Deputy Manager
MBA (Entrepreneurship) Outlook (India) Pvt. Ltd.

In Partial Fulfilment of Award of Master of Business Administration

AMITY BUSINESS SCHOOL
AMITY UNIVERSITY UTTAR PRADESH
SECTOR 125, NOIDA - 201303, UTTAR PRADESH, INDIA
2011

Acknowledgement

I hereby take this opportunity to express my deep gratitude to the persons who made this project successful and possible.

I would like to thank Amity Business School, for providing me an opportunity to
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The news you get through these outlets cannot be any truer.
The newspaper with the largest Circulation in India is Dainik Jagran, having near about Two million readers. Next comes Times of India, an English newspaper, followed by Dainik Bhaskar, another Hindi Newspaper.

India has a lot of regional newspapers and magazines as well in a lot of languages. Therefore there is something out there for everyone to read! This section is dedicated to the Indian Print media with articles on Newspapers, Magazines, Controversies and opinions related to them etc. We hope you have a good time browsing through. Please let us know of any suggestions you may have through our contact page.

The Media in India enjoys a great amount of freedom and is therefore flourishing. Whole new segments are opening up for this Rs 10,000 crore industry. Perhaps the most significant possibility is in India emerging as a back-end destination for digitising television and film content as well as managing video servers for global companies in the pay-per-view TV market. The previous year has been a landmark year for television broadcasting. Many new news channels like the two from NDTV and one each from TV Today and Star were launched. Television viewers were to enjoy much more freedom in metros with the rollout of Conditional Access System, which was quietly introduced in Chennai, but trouble was just round the corner. In Chennai there are very few customers for channels
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