A Summary On Consumer Buying Behaviour

We find this to be an exciting project with significant potential and wish to express our thanks to

At last my sincere thanks to all those who have directly or indirectly helped me during the making of the project.

After Independence, we used to have Doordarshan and All India Radio as source of news along with some independent newspapers. There were foreign broadcasters too but its reach was very limited to common masses. Most of these instruments were considered as instruments of either ideology or political party and there was no independent source of information. The censorship of media during emergency era shows that how a dictatorial government can be afraid of this forth estate and can go to any extent to curb its freedom. The era of economic reforms post 1991 saw the boost of both private print as well as audio-visual media.

News papers in India were the catalysts that brought out he national spirit of Indians and organized

Introduction: Economy Watch said,” Numbers of TV broadcast and radio stations were traditionally a good guage of the development and openness of a country. However as cable TV and the internet become the primary source of entertainment and information, as is now the case in many advanced nations, this measure becomes less important from 1993 to 2014. Today, technology has changed since it was invented back in the early days. In my paper, I will discuss the significant events and people in radio, television, and web, compare or contrast the landmark radio and television, and how news broadcasting will be in the future.

Technological advances have made a significant impact on the television industry in Australia. While new technology encourages the TV networks to improve the local content to satisfy the demanding young audience, it also scatters the audience into different media platforms and drives them away from traditional TV broadcasts. The first part of this essay will analyze the current trends in the Australia television industry. As the audience tends to spend more time on the Internet interacting with the live TV programs and watching videos content, the commercial TV networks still broadcast quality local content to attract the audience. The second part will address major challenges that television industry is facing and how particular companies including Optus and Channel Nine cope with this hardship. These challenges mainly emerge from the development of the streaming video on demand services. The final part will discuss the future of the free-to-air television in Australia as the audience keeps fragmented.

I take this opportunity to express my sincere thanks and deep gratitude to all those people who extended their whole hearted co-operation and have helped me in completing this project successfully.

I am thankful to everyone who supported me for the completion of my project on time.

The newspaper industry is undergoing a radical change in three primary areas caused by technology. First, the underlying two-sided business model is changing. With the Advent of internet, news content is easily and freely available from various sources but lacks quality journalism and credibility. Revenues from online advertising are not large enough to compensate for decline in revenues from print advertising & subscription. Newspaper industry is experiencing new realm of new content delivery and in process of understanding and establishing sustainable sources and

With the decreasing market, the profitability of newspaper industry is declining. Newspaper revenues came from two sources: advertising and circulation representing approximately 80% and 20% of revenue, respectively. But between 2000 and 2010, annual

In 1760, The Boston News-Letter was the first newspaper to be continuously published in the United States. A 250-year legacy of printed news could not have lasted if it newspapers didn't not have it uses. Aside from the entertainment value, newspapers exist for the main purpose of bringing news of international, national, and local news to the doorsteps of the people. Without such frequent and stable form of communication, it would be difficult for any nation to call itself a free democracy. Today however, it cannot be expected that newsprint will last forever. Statistical data firmly suggests newspapers around the world are falling both in number and circulation. The past several years have been difficult for newspapers as other news

Although they do cover some news, they tend to contain more gossip, personality issues, shorter articles and more pictures than text. Moreover they often refuse and neglect the idea of publishing political and foreign news. Also the newspapers are mostly bias in their view on what happened. For example in our country 90 percent of newspapers are belong to government or to some rich people who still depends on government, so most of them are writing those things that are good for government. As for me I like broadsheets more because there are only useful facts and no silly stories and pictures.

1. Consumers are often` confronted with incomplete information. How do consumers deal with incomplete information for (a) attribute values (b) brands? (give examples)

My sincere thanks are due to all who have helped me in various ways in the course of the project.

I would not forget to remember Prof. Suresh Pattanayak, Prof. Rupesh Kr. Tiwari and all faculty members for their unlisted encouragement and more over for their timely support and guidance till the completion of our project work. I heartily thank our internal project guide, Dr.R.S.Mohan, Dean , Department of Management, for his guidance and suggestions during this project work. I am extremely thankful to all those persons who have positively helped me and customers who respond my questionnaire, around whom the whole project cycle revolves.