EXPLORING THE IMPACT OF CELEBRITY ENDORSEMENT ON CONSUMER PREFERENCE AND BUYING BEHAVIOUR (A CASE OF SELECTED DIRECT TO HOME (DTH) SERVICE PROVIDERS IN JODHPUR) A RESEARCH PROPOSAL (SYNOPSIS) SUBMITTED TO THE DEPARTMENT OF BUSINESS ADMINISTRATION, FACULTY OF COMMERCE & MANAGEMENT STUDIES, JAI NARAIN VYAS UNIVERSITY, JODHPUR, RAJASTHAN FOR THE REGISTERATION OF DEGREE OF DOCTOR OF PHILOSOPHY (PhD) UNDER THE SUPERVISION OF: SUBMITTED BY: Dr. M.L.VASITA
to 83% of the total population and $3.47 trillion market, which represents 42% of the total market. (World Sources Institute, 2007) Pakistan, where 22.3% of the total population (Indexmundi.com, 2013) resides at the bottom of the pyramid, BOP consumers play an important role in the country’s economy. John May (2013) states that population growth is now being boosted by young adults. In Pakistan, the age group of 15 to 29 year olds termed as the ‘youth bulge’ represent 46.4% of the Pakistani population
Buyer Behaviour Report: How Social Media influences your shopping behaviour. Group Members Bopha Soun – S3240240 David James Cooper – S3237119 Hiu Ying Man – S3320346 Course: Buyer Behaviour Course ID: MKTG- 1050 Semester 1 Tutor Name: Brian McCauley At the present time social media is the one of the most powerful ways
TO STUDY THE IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR IN MUMBAI TO STUDY THE IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR IN MUMBAI GRIZZEL RODRIGUES ST. ANDREWS COLLEGE S.Y.B.M.S ‘A’ ROLL NO: 3242 THE IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR – A STUDY IN THE MUMBAI INTRODUCTION: Social media is a social instrument which is used as a tool where people communicate with each other. According to Evans, social media in not only about people reading and disseminating
Buying behaviour that occurs in blogs can differ significantly from the buying behaviour that occurs in other forms of social media. As stated before, blogs can portray several different forms of marketing that appeal to the consumers. Written from an unbiased point of view, consumers tend to put more weight into the opinion of other consumers than they would in other forms of advertisement such as banner ads or PR statements. The marketing efforts that can be found in blogs can have a huge impact
's business surroundings are given the specific test of dodging clashed informing, oversaturation of promoting activities, consumer dithering and monitored behaviour keeping in mind the end goal to accomplish their destinations of improving long haul brand reliability and empowering product acquisitions. While there are environmental factors which may impact consumer’s behaviour, the hugest artificiality originates from mental impacts connected with promoting correspondence and individual translation
This report has been produced to provide an insight into the consumer decision-making process, buyer behaviour factors that consumers of Nike are influenced by. The report also details recommendations based on the findings. 2.0 Summary =========== The report is about Nike, regarding the case study. The report elaborates on the aspects including buyer behaviour, brand image, consumer decision making, and marketing research techniques applicable to
Executive Summary Consumer behaviours have changed over the years; this is shown by consumers today purchasing a more healthy variety of products, as information today is known about products that was not known many years ago. Factors such as these, change the way we perceive and value products, as we now are more knowledgeable as well as manufacturers having by law to print the ingredients and content of the products ingredients on the back of most food products, allowing consumers to become more educated
Executive Summary Consumer behaviours have changed over the years; this is shown by consumers today purchasing a more healthy variety of products, as information today is known about products that was not known many years ago. Factors such as these, change the way we perceive and value products, as we now are more knowledgeable as well as manufacturers having by law to print the ingredients and content of the products ingredients on the back of most food products, allowing consumers to become more educated
CONSUMER BEHAVIOUR 1. Consumer behaviour is a term that refers to a) Organizational and institutional buying behaviour b) Organizational and consumer buying behaviour c) Commercial and government buying behaviour d) Individual and/or household buying behaviour 2. Which of the following is NOT an example of consumer behaviour: a) Claire buying a new car b) Ashley buying a new home theatre/cinema system c) Sarah deciding on a college or university to attend d) Marcus ordering a