Consumer Buying Behaviour on Soft Drinks

5298 Words Nov 19th, 2010 22 Pages
Live Project on Consumer Buying Behavior on Soft Drinks
BY
Arijit Das
Reg. No : 5027
And
Nadim Ahmed Khan
Reg. No : 5019

Of
VISHWA VISHWANI INSTITUTE OF SYSTEMS AND MANAGEMENT

Under the Guidance of
Sunitha Ratnakaram
Associate Professor

A PROJECT REPORT
Submitted to the
FACULTY OF BUSINESS MANAGEMENT
In partial fulfillment of the requirements
For the award of the
POST GRADUATE DIPLOMA IN MANAGEMENT
November 2010

DECLARATION
We Arijit Das and Nadim Ahmed Khan hereby declare that this project titled “Consumer Buying Behaviour”is an original work carried out by ous , under the guidance of Sunitha Ratnakaram(Associate Professor).The report submitted by ous is a bonafide work carried by ous of our own efforts and it has not been submitted
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Consumers usually have some sort of brand preference with companies as they may have had a good history with a particular brand or their friends may have had a reliable history with one, but if the decision falls between the Sony DVD or Toshiba then which one shall it be? It could be that the a review the consumer reads on the particular Toshiba product may have tipped the balance and that they will purchase that brand.
4. Purchase decision
Through the evaluation process discussed above consumers will reach their final purchase decision and they reach the final process of going through the purchase action e.g. The process of going to the shop to buy the product, which for some consumers can be as just as rewarding as actually purchasing the product. Purchase of the product can either be through the store, the web, or over the phone.
5.Post Purchase Behaviour
Ever have doubts about the product after you purchased it? This simply is post purchase behaviour and research shows that it is a common trait amongst purchasers of products. Manufacturers of products clearly want recent consumers to feel proud of their purchase, it is therefore just as important for manufacturers to advertise for the sake of their recent purchaser so consumers feel comfortable that they own a product from a strong and reputable organisation. This limits post purchase behaviour. i.e. You feel reassured
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