Consumer Culture Of The 1950s Research Paper

faster for less money than before. This, in turn, allowed for wider market areas in

Once working citizens had started to receive higher salaries, they could afford more and nicer items than they would have otherwise. According to Daily life… (Kaldin, 2000) the average working man could buy a split-level house on display. In one year, the overage woman bought nine dresses and suits and 14 pairs of shoes. New appliances had also been invented during the 1950s. These appliances were simple in design with basic designs that reflected a new style of European modernism. The 1950s brought a “populux age “to America- a time when every appliance had handles or was easy to lift. Because of this, most appliances and technology could be moved around the house. This was just one of the advances in

In the introduction of Chapter 1 “Consuming Passions” “The Culture of American Consumption,” it talks about how American popular culture is grounded in consumption. With the media in our hand, it is a huge influence towards the advertising world. With how styles of clothing have been changing over time, this talks about how from the earlier times wearing a simple type of blue jeans can change between who wears them over the years. As stated, “ By the 1950s, however, blue jeans began to bear an additional class significance as “casual wear” for middle-class Americans.” (72). In 1970 these pants have then become a simple fashion wear. They have also been introduced as a hipster type wear. Then in 1980 through the early 2000s, baggy jeans were

When Americans get into their vehicles every day to go to work or school, they do not normally think about how much transportation has evolved over the years. People started out walking and then later moved to horse and buggies. During the early 1800’s, railroads were being built from east to west in this country and trains began to take over. As cities grew, people looked for ways to travel more efficiently. The work of Henry Ford made a lasting impact on America in regards to both transportation and manufacturing.

The document “The Social Influence of the Automobile” was written in June of 1922 by Allen D. Albert. In this article Albert is saying that since the creation of automobiles the life has shifted for the better. “…almost without a pause in our thinking have we adjusted our lives to these factors new since yesterday”1 while automobiles brought a drastic change in life as it was, people adjusted to it quickly. In 1920’s cars were available to the general public at an affordable price, therefor offering the public a better, faster way of getting from place to place. Most importantly according to the document cars brought a change in the social aspects of life. With the help of a car travel times were decreased. Cities were now in reaching distance.

One thing can be certain: For better or for worse, the automobile changed the face of America forever. The Automobile had profound economic impact. Americans could now commute to work from outside the cities, allowing for a greater number of Americans to work (Document 1). Those who commuted to work would also have better living

The 1950s is considered to be the model decade of America. Families were close, children respected their elders, workers worked hard to provide for their families who grew up in nice neighborhoods, and the economy was booming. The forced conformity, neglect of the poor, and segregation are often overlooked when talking about the decade as they were during the time period. The 1950s were a prodigious time period for family life but not for the individual or societal ethics.

When Korean veterans returned from the fighting, everyone was overjoyed to be reunited with their loved ones after two huge, deadly wars.

The 1950s were characterized as a prosperous and conformist decade for many reasons. The first and most widespread of these reasons was the development of the suburbs. As masses of Southern blacks migrated northward to the big cities, more rich and middle-class families left to live in the suburbs to escape the crime, redlining, and blockbusting of the cities. This mass migration later became known as the “white flight” (Document A). The white families that moved into the suburbs were the perfect picture of conformity—living in row upon row of identical “Levittown” houses, with little individuality or distinction. Furthermore, American families of the time often took the form of the “nuclear family” with two parents, two children, and often a pet like a dog or cat. This new “middle class” earned between $3,000 and $10,000 a year and included 60 percent of the American people by the mid-1950s. Fortune magazine described Americans as “a great mass…buy[ing] the same things—the same staples, the same appliances, the same cars, the same furniture, and much the

America had been a generally conservative nation with a population that avoided personal debt. However, this would all change during the decade known as “The Roaring Twenties.” This prosperous period embodied huge changes in the general lifestyle and culture of the American people as they embraced consumerism. However, during the 1920s the economy also faced numerous unfortunate events and unstable practices that would lead to one of the world’s worst economic crashes. There were many reasons for the economic downfall, including mass production and consumerism, excess credit and ‘playing’ the stock market, which led to the stock market crash in 1929.

Threats of substitutes: In U.S., an automobile was considered as necessity so for every adult there was car on roads. Even for inter-city travel more than 70% time cars were used. Buses, trains and other means didn’t have much impact. The growing array of higher priced imported models had negative effect.

During the 1950’s art took a major turn in history from traditional styles depicting people and scenes of everyday life to abstract thoughts and ideas that were transformed onto a canvas to express emotions and ideals in society. People, events, and society have always impacted several styles of art, but the consumer culture in the 1950’s impacted art in a new completely unique way. Post WWII society was more industrialized and more focused on developing and selling new products. The postwar generation had more disposable income to spend on the latest and greatest products and the market turned to advertisements in mass media to get their products out there to consumers. With televisions and films increasing in popularity the market flooded these forms of media with catchy flashy ads that showed favorable people like movie stars using products. With the increasing use of mass media, the culture shifted to consumerism which effectively shifted art as well. Art was directly impacted by the consumer culture because of society’s use of advertisements, photographs, and films which artists like Richard Hamilton and Andy Warhol used those elements in their own works to portray the change of societal standards in a new modern style of art called pop art.

As a country, Americans love to shop. Whether in malls, grocery stores, on the Internet, or elsewhere, the culture of buying is deeply ingrained in American culture. Fueled largely by advertising and the current credit system, America’s consumer culture is depleting our planet’s finite natural resources and polluting our environment. Consumerism has instilled in Americans an artificial, ongoing, and insatiable desire for mass-produced and marketed products, and the money with which to buy them, with little regard to their actual usefulness or necessity. This constant desire to acquire more possessions is poisoning the planet, as it can never be sated and thus results in the never-ending exploitation of the Earth’s natural resources, and

The American Dream itself has come to contain consumerism as one of its most important elements. As a consequence, many Americans believe that communism represents a threat to achieving the American Dream. A society where consumerism would no longer be present is, in the eyes of many,

Understanding consumer buying behavior entails marketing, relationships, and consumer behavior. Consumer behavior comprises all the consumer decisions and activities connected with the choosing, buying, using and disposing of goods and services. Marketers must pay very close attention to consumer behavior that occurs before the purchase and after the particular product has been used. Studying consumer habits is one of the steps in marketing search and analysis. In addition to other basic principles of consumer buying habits, marketers also need to study the decision and actions of real people. Until recent history the study of consumer behavior was focused on generalized consumer decisions. With