Consumer Demographic Study: The Tanning Salon

Although imperfect, marketing research will help define a marketing problem and opportunity by systematically collecting and analyzing information, develop relative findings, and help to develop the appropriate marketing actions. This marketing research can be done by implementing a five-step plan. The first step is to define the problem facing Prince Sports. Here, marketing research specific measurable objectives are identified. Next, the research plan is developed with any constraints on the research, the actual data needed, and how best to collect the required data. The third step of the research plan is to collect the relevant information or data. Prince Sports needs to collect primary and secondary data to make rational, informed marketing decisions. There are numerous ways to collect such data, two of which are panels and experiments, and data mining. Once the data has been collected, Prince Sports will be to analyze the different data and develop findings related to the data collected. Once the data has been analyzed, the results will be presented to Prince Sports leadership who are responsible for developing different marketing actions. The final step of the marketing research plan is to take the marketing actions and implement and monitor the recommendations. An

In the article, “Warning: That Tan Could Be Hazardous. Indoor Tanning Poses Cancer Risks, Teenagers Lear” the writer, Sabrina Tavernise discusses how tanning indoors in tanning beds will put people at a higher risk for Melanoma, especially teen tanners because they are at such a young age.

A tanning bed is a faster way to tan, but is it good or bad? This leads to our topic, Do tanning beds cause skin cancer? So yes or no, some people would say no, but the truth is that a tanning bed has the same harmful rays like the sun, or even worst. Both tanning beds and sun, harm your integumentary system with UV rays. Associated with these rays cause three major skin cancer: are Basal Cell Carcinoma (BBC), Squamous Cell Carcinoma (SCC), and Melanoma the main one.

Among the general public the use of tanning beds is associated with a variety of health risks. According to Madigan and Lim (2016), some of the risks include an increased occurrence of skin cancers (melanoma and nonmelanoma) and becoming psychologically dependent on using tanning beds. Another interesting health outcome linked to tanning bed use is people who use them tend to participate in “other high-risk health behaviors” (Madigan & Lim, 2016, 640). For the purpose of this paper, I will focus on the skin cancer and high risk behavior outcomes linked with tanning bed use.

This article is relevant to the topic of tanning beds linking to cancer. Cancer has been increasing rapidly within recent years. It is one of the most leading causes of death among people in the

Tanning has become increasingly popular over years. The question is it beneficial or a bad business deal to start. The truth is tanning is convenient method utilized by many individuals to gain skin tone and color, builds self- esteem and promote relaxation. It can be beneficial in many aspects of our lives as well as an alternative to more harmful exposure but there are always risks at everything you do. Dermatologists today are against it for the simple fact that they believe it causes skin cancer. According to NCI (National Cancer Institute) exposure to UV radiation—whether from the sun or from artificial sources such as sunlamps utilized in tanning beds—increases of developing skin cancer. IRAC (International Agency for Research on

With so many options for tanning, including self-tanning body lotions and spray-on tans, few people bask in the sun anyone, however, these options generally don't offer the healthy, natural looking tan that individuals seek. Tired of products that streak or give a person an orange tint, men and women are discovering Melanotan II, the synthetic equivalent of a naturally-occurring peptide that darkens the pigment of skin.

Legislation passed a bill regulating minor’s use of tanning beds; however, no limit has been set to regulate the amount of tanning a minor can consume. Due to the high amount of debate on whether there should be regulations on artificial tanning, Donna W. Driscoll, professor at Molloy College, and Jennifer Darcy, clinical instructor, evaluated all fifty states in an online questionnaire regarding restrictions on tanning. The questionnaire included questions regarding the access of tanning beds by minors and legal enforcement issues. The questionnaire scaled the answers of the states on a range of four levels of restriction: zero having no restrictions, less than ten having minimal restrictions, ten to twenty having moderate restrictions, and

Studies have shown that tanning beds can improve one’s vitamin D production, clear their acne, and alleviate eczema and psoriasis (Danish, 2016). GassrootsHealth, a public health promotion organization contends that, “Ninety-nine percent of dermatologists believe UV exposure is a viable form of treatment for non-lethal skin conditions like psoriasis” (GassrootsHealth, 2015). In other words, almost one hundred percent of doctors who specialize in skin care recommend tanning beds for treatment of certain skin conditions. As a manager of a tanning salon for four years and a certified operator, I have increased knowledge of the regulation and exposure of tanning beds. There are several benefits of indoor tanning; therefore tanning beds are not

Surprisingly, the sun-kissed tanned skin is what most younger whiter complexions are eagerly trying to desire; despite the risk of artificial tanning that could cause to a person’s health, but the rate of people using a tanning salon is still rising. In America, there are 30 million white females from ages 16 to 29 years old that are fascinated in indoor tanning (Becirevic, Amel et al, 2017). As the rate of tanning bed users rises the melanoma incident has also increased. Melanoma risk is associated with artificial tanning for a very long period of exposure to the ultraviolet radiation which skin problem can occur later in life. People used artificial tanning as it gives very quick result for a brief period and the fewest number of sessions

According to Mays and Tercyak (2015), “An estimated 9,000 deaths occur each year as a result of melanoma, and the costs of skin cancer treatment results in $8 billion annually (p. e70). The major concern for preventing skin cancer from resulting is due to indoor tanning salons (Mays & Tercyak, 2015). Most skin cancer cases are associated with indoor tanning salons (Mays & Tercyak, 2015). Young adults seem to know the risk of indoor tanning, but still do not protect themselves from the dangerous behavior (Hemrich et al., 2014). Even when young adults have family diagnosed with skin cancer, they still continue to tan and do not participate in safe skin-care prevention (Hemrich et al., 2014).

Imagine going to a tanning salon and asking information on the safety of indoor tanning. The employees tell you that it is safe, in fact, they encourage the use, saying it is good for you. Imagine six months later going to your doctor for a checkup and having your doctor tell you he is concerned about something you thought was a beauty mark. You come to find that you have malignant melanoma, a deadly form of skin cancer at the age of 27. After doing some research it was obvious that going to this tanning salon was the cause. You have just taken a glimpse into the life of Lisa Whitehead who shared her story to prevent something like this from happening to others. This essay will analyze issues related to Indoor Tanning. It will employ the

While most people are familiar with the dangers of spending too much time in the sun, some feel as though tanning beds are a safe way to gain an attractive tan, and may even think that there are some health benefits to using tanning beds. Tanning is a great way for you to get vitamin D, it's very important to have lots of vitamin D and tanning is a good way to get it. Tanning can be very relaxing and It's proven to make you happier by raising endorphin's levels. Tanning in a tanning bed saves you so much time, and you can control how much sun time you are getting. Although cancer is an awful thing to have you are less likely to get a sunburn in a tanning bed then you are outside. A lot of people know all the bad things that tanning does, but no one knows the benefits so keep reading to find out things you never knew about tanning.

Research Reports and Internet Research – The internet is a very easy way to source secondary data that can be extremely useful as it is a good source of industry information. Some information can be available for free like the Australian beau of statistics, newspapers, council and magazines, some help maybe needed in determining the viability of the information and to analyse the results. Other professional research companies like Roy Morgan and Ibisworld will charge a fee for their reports. This may work well with surveys and experiment research as trends or environmental factors in the market could influence consumer consumption therefore giving invaluable information as to what may sell well or is needed in the current market. This method was chosen as it can be easier to obtain and cheaper than the other research methods. It can also provide information on the competition, which would evaluate what products they have been advertising and why.

1. What are the functions performed by the distribution channels in cosmetic products? How are some of these functions performed in Shiseido’s operation in China?