Consumer Determinants Are The Factors That Impact The Patient 's Choice Of Health Care Providers

The Hospital Consumer Assessment of Healthcare Providers (HCAHPS) began in 2006 with a 27 question survey that is distributed to discharged patients. This survey process was originally designed to help patients compare hospitals in their area to be able to make an informed choice for their healthcare needs. In January 2013, five additional questions were added to the survey. Beginning this year, Medicare reimbursement rates to a hospital are tied to the hospital’s patient satisfaction scores. Therefore, hospitals are continually looking for ways to improve

This paper pertains to the marketing of Health Care Services and provides the steps and history of marketing in health care and the effects of marketing on the health care delivery system from 1950 to 1990. It introduces the health care consumers and their role in the marketing process as well as the factors that influence consumer behavior. These factors influence the success of marketing in health care. It also provides the requirements for successful marketing and current techniques and strategies used by health care organizations.

Healthcare is in a constant state of change with movements that impact rates, access and quality of care. Hospitals have become more competitive due to the rising cost of care delivery and the reduction in reimbursement from payers. This causes difficulty in delivering quality care to all patients, which is being measured by mandated patient perception surveys, Hospital Consumer Assessment of Healthcare Providers and Systems (HCAHPS). HCAHPS scores are part of value

Following an organization announcement in 2015, the healthcare system was divided into four divisions headed by a leadership team of 5 that oversee all the divisions. The second division consists of the 3 regional hospitals associated with the New York Presbyterian system. Often hospitals associated with a healthcare system are hospitals waiting on approval from the city and HCOs involved. The 3rd division consists of NY-Presbyterian physician services. Lastly, the fourth division consists of all the health services that make up the health care system’s community and population health. These services include ambulatory care network sites and healthcare initiatives. As a Highly Reliable Organization, New York Presbyterian keeps track of multiple trends to shift and shape it’s organization for today’s always changing and complex healthcare industry. Through the tracking of consumer healthcare decisions, New York-Presbyterian uses this data to adjust its practices and policies to help patients make the best medical decisions and provide the highest quality of care. Positioned in one of the biggest metropolitan areas in the world, New York-Presbyterian keeps track of it’s competition by monitoring the consolidations of healthcare organizations within their market share. Through this monetization, the healthcare system prioritize its marketing strategy that allows them to sell the unique

When evaluating a provider's location for accessibility, managed care organizations consider the distance between the provider's location and members, as well as geographical barriers. It is not the intent of a managed care organizations to expend long trips to physicians or hospitals for medical care. For each provider type, the organization also examines typical patterns of utilization and average costs for selected services. Baker comments, "Defining a panel offers managed care plans the advantage of selecting providers with whom they are interested in working as well as the potential to obtain some contracting advantages through which they can sometimes obtain discounts from physicians who would like to be included in the panel" (Baker, 2000, p.3).

By having place utility in a healthcare setting, we will be able to target markets in rural suburban geographical areas, that allow us to meet our customers preferences, by dominating this type of area, we can focus on adding more convenient ways to attract new clients. In order to have place utility, it’s very vital when locating a geographical area that best suits our clients needs. In order to target these markets it’s extremely important when selecting a location that is suited for the type of customer clientele that we must generate in order to drive up our customer database.

What is the Hospital Consumer Assessment of Healthcare Providers and Systems (HCAHPS) and how can they improve the quality of health care that we receive when we go to the hospital? This paper will answer those questions and will also show why they are so vital to the healthcare industry.

What is the Hospital Consumer Assessment of Healthcare Providers and Systems (HCAHPS) and how can they improve the quality of health care that we receive when we go to the hospital? This paper will answer those questions and will also show why they are so vital to the healthcare industry.

Throughout the United States, patient satisfaction has become increasingly significant in the quality of healthcare that is delivered to patients (Bleich, Özaltin, & Murray, 2009). The Hospital Consumer Assessment of Healthcare Providers and Systems (HCAHPS) survey is one national survey that has become more widely used in hospitals that measures patients’ perspectives of hospital care today (CMS, 2015). There are two

Kotler, P., Shalowitz, J., & Stevens, R. J. (2008). Strategic marketing for health care organizations: Building a customer-driven health system. San Francisco: Jossey-Bass.

One thing the health care organization has to key in is the community. The community in which they reside is the heartbeat of that organization. There is no way they can reach out to any other communities if they do not provide an adequate service to their local community. This is very important to have a good reputation of performing quality work at a fair price. This would insure your reputation stays intact. The community in which they serve must feel like this is the best organization for them and not consider any other choices. The organization in that community should have the best prices and really should be lower than any other organization in that area. In many cases the people closes to that organization do not shop around with the organization in the next town. What about the people who does? The thing is, the organization must have the best

In all industries, competition among businesses has long been encouraged as a mechanism to increase value for patients. In other words, competition ensures the provision of better products and services to satisfy the needs of customers (Glover & Rivers, 2009). In the health care industry, competition has an impact on many relational perspectives. There have been several studies examining the relationships between competition and quality of health care, competition and health care system costs, and competition and patient satisfaction. Some elements of competition in health care are price, quality, convenience, and superior products and

The concept of health services marketing is centered on “the analysis, planning, implementation, and control of carefully formulated programs designed to promote voluntary exchanges of values with target markets with the purpose of achieving organizational objectives (Longest et al. 2000, p 358). The marketing department of any health care organization requires knowledge of the current and future needs and desires of the target market, which will allow strategic planners to determine services and products that can be offered. An assessment of the target markets

In order to improve our sales so exceptionally in five years we must utilize specific market research strategies. We must continue to monitor patient satisfaction with studies to assess the perception of the care received. When surveying patients a high level of attention to detail should be maintained. International data collection can offer many challenges and thus the quality and structure of our satisfaction surveys must be markedly superior to ensure reliable information is returned. Word of mouth marketing has been an asset and that penetrates all cultures. Our cultural adaptability must remain a focus while conducting marketing research. The ultimate goal is to be THE choice of medical care internationally.

5. The most important understanding about Arkon Children’s Hospital as an organization that led the firm to consider the research about its positioning was The most important understanding about Akron Children's Hospital as an organization that led the firm to consider the research about its positioning was that this hospital was basically about the kids, and that everything about this hospital should emphasize the kids. In addition, there were rival hospitals that were engaging in aggressive marketing campaigns that threatened the economic and financial security of this hospital as a business institution. An increase in the marketing campaigns in these hospitals could reduce the number of patient cases at Akron Children's Hospital. 6. The research design decision can be put into context by The research design can be put into context as qualitative focus group centered research, that also contained elements of quantitative research methodologies, due to the inclusion of statistical subject matter. 7. The main inferences/conclusions in this case are The main conclusions of this case are that the effective positioning of an institution will require a number of planning options, with focus group research being among those options. There must be a concerted effort by all team members to focus on the