Consumer Did Not Stop In 1930: A Summary

The 1920’s followed World War I. During the war, the United States had suffered very few casualties and its economy did not suffer like other nations had. This enabled it to experienced an economic boom: Higher sales, productivity, and wages, increasing demand for new products for consumers, and greater profits for corporations and businesses. This paved the way for economic developments during the 1920’s, such as buying on margin in the stock market and buying on credit, that caused the economy of the United States to enter a bull market. During this time, a new culture that centered around free expression also formed. This led to developments in art and entertainment like the creation of the symbol of the flapper and the popularization of

Through the Cold War, America was transitioning in various ways such as the way messages were shared, consumerism, and the constant race against the Soviet Union. During the years 1959-1964, Rod Serling, a New York writer and playwright began using one of the newest inventions, the television, as a way to share his opinion about controversial topics. The rise of the television allowed Serling to access to a larger audience whom he could share his opinion in the form of science fictional episodes in the show The Twilight Zone. Although the show seems ominous and a horror related TV show, it allows us to understand the effects and feeling towards topics such as a possible nuclear war, consumerism, space exploration.

The 1920s was known for its prosperous and flamboyant lifestyle. The GDP during that time had risen by 30 percent and unemployment was as at an all-time low of 3 percent. This was not meant to last forever. In fact, it was nearly impossible for this to last any longer than it did due to an imbalance that society was unaware of including that not every citizen was experiencing this uncommon wealth. There were still 3 percent unemployed and even some of the employed members of society did not make enough to support a family and were considered homeless. It was in October of 1929 when this so-called luxurious lifestyle vanished as the stock market crashed at a time when the stock market seemed it would never stop increasing. This caused an economic, downhill, rolling ball effect. Those who took out loans to invest in stocks could not afford to repay the banks causing the banks to fail and close down. When the banks closed down, the depositors of that bank lost their life savings causing them to go broke and some company owners to close their doors. This led to a loss of jobs by the employers of those companies. This time period was known as the Great Depression and rightfully so. It is the most significant setback in the American Economy to date. The Herbert Hoover administration was in effect at this time giving the society an easy target to blame. Come time for the next election in 1932, Americans were ready for a change in authority to bring them out of this seemingly black

When Korean veterans returned from the fighting, everyone was overjoyed to be reunited with their loved ones after two huge, deadly wars.

Towards the end of the late 1700's, America was no longer under custody of Britain, instead it was a large market for industrial goods and without the doubt the world's major source for cotton, tobacco, and other agricultural products. The Market Revolution during this time was a harsh change in manual labor system originating in the south and later spreading world wide. The War of 1812, fought against Great Britain, was a time of rapid improvement in transportation, continuously growth of factories, and important development of new technology to increase agricultural production. A labor evolvement started to occur in America throughout the early 1800's, a drastic shift from an agricultural

The 1920s was a decade filled with prosperity, chaos, and excitement. During the 1920s, many ground breaking inventions were introduced, such as the Model T Ford, the radio, and the television. The discoveries and cultural developments of the 1920s would go on to shape America for decades to come. The 1920s was arguably one of the most important decades in American history, in regards to the impact it had on American culture and way of life. Such an important decade should have a nickname, thus the 1920s were called the “Roaring 20s.” The decade of the 1920s is referred to as “roaring” because it was a time of dramatic social change, as demonstrated by the birth of a consumer society, the rise of a party culture, and the abandonment of long standing morals.

The Business Dictionary defines consumerism as the “continual expansion of one’s wants and needs for goods services” (2016). Despite consumerisms current negative connotation, according to Dictionary.com the term itself originated with a more positive economic connotation in the early 1940s on the basis that consumerism inspired growth (2016). This concept of continual desire for the “latest and greatest” first became popular in the 1920s. Americans were tired of the strict rationing of World War I and were ready to begin spending money again. As production rose in efficiency and capacity, thanks to improvements made during the war, there was plenty to be sold. “By the 1920s, America was a society in which many men and women could afford

The 1950s is described as the “‘golden age’ of capitalism,” where a comfortable standard of living became accessible to many new, middle-class Americans (991). According to Foner, “the official poverty rate, 30 percent of all families in 1950, had declined to 22 percent a decade later”(991). The poverty rate declined as more Americans entered white-collared jobs with increased wages. Essentially, the “American standard of living” during the 1950s was characterized by the ability of citizens to participate in the mass consumerist society; this was only possible through an increase in income. Jack Straus, the chairman of the board of Macy’s stated “‘The consumer is the key to our economy...The luxuries of today are the necessities of tomorrow’”(Foner 994). The American economy was based off of consumers; “In a consumer culture, the measure of freedom

America had been a generally conservative nation with a population that avoided personal debt. However, this would all change during the decade known as “The Roaring Twenties.” This prosperous period embodied huge changes in the general lifestyle and culture of the American people as they embraced consumerism. However, during the 1920s the economy also faced numerous unfortunate events and unstable practices that would lead to one of the world’s worst economic crashes. There were many reasons for the economic downfall, including mass production and consumerism, excess credit and ‘playing’ the stock market, which led to the stock market crash in 1929.

Refreshments and foods during the 1920s were the heart of the parties during this time. Without good refreshments and foods a party was not complete. Things that I will touch on include prohibition, how prohibition affected refreshments, things caused from prohibition, 1920s foods, refreshments, and cocktails. These things together were the main parts involving around refreshments and foods during the 1920s. Nevertheless, I will start on the igniter that created a lot of attention around refreshments, which is Prohibition.

During the 1950’s art took a major turn in history from traditional styles depicting people and scenes of everyday life to abstract thoughts and ideas that were transformed onto a canvas to express emotions and ideals in society. People, events, and society have always impacted several styles of art, but the consumer culture in the 1950’s impacted art in a new completely unique way. Post WWII society was more industrialized and more focused on developing and selling new products. The postwar generation had more disposable income to spend on the latest and greatest products and the market turned to advertisements in mass media to get their products out there to consumers. With televisions and films increasing in popularity the market flooded these forms of media with catchy flashy ads that showed favorable people like movie stars using products. With the increasing use of mass media, the culture shifted to consumerism which effectively shifted art as well. Art was directly impacted by the consumer culture because of society’s use of advertisements, photographs, and films which artists like Richard Hamilton and Andy Warhol used those elements in their own works to portray the change of societal standards in a new modern style of art called pop art.

Consumerism is the center of American culture. Americans tend to confuse their wants with their needs. With new advances in technology, as well as the help of advertisers, people are provided with easy access to new products that seem essential to their everyday life, even though they have survived this long without them. People cannot live without food, clothing, and shelter. But realistically, according to people's different lifestyles, more than food, clothing, and shelter are needed. Most people need to work to survive. Unless a job is either in their own home, or within walking distance, a means of transportation is needed. Whether it be a vehicle, money for a taxi-cab, or a token for a ride on the subway, money must be spent

The concept of free-market played an essential role in making American people in the 1960s believe that it is important for them to fight communism through any means possible. Consumerism had reached a point where it had become indispensable and the benefits that it brought along made it difficult and virtually impossible for the community to express interest in economic systems other than capitalism. One of the principal reasons why the Cold War occurred relates to the West's obsession with materialism and with the fact that this precious concept could be destroyed as a result of communist ideas pervading the Western society.

Consumerism is a phenomenon that has been dominant in all societies for an extremely long time. It causes people to excessively purchase goods and consume things excessive to their actual needs. “A consumer is a person or thing that consumes” (Dictionary.com). Consumerism can be defined as a belief that an expanding consumption of goods is an advantage to the county’s economy. Today people are practically brainwashed to buy more than what they need in order to keep the economy afloat. No one thinks twice about why they are buying things or maybe even what they need. Consumerism has a big impact on our country, good or bad.

Holidays have always been known to affect our consumer culture for many years, but how it all began eludes many people and very few studies have been completed on it. Even though some say that the subject is too broad to precisely identify how holidays, especially Christmas, directly affect our market, I have found that people’s values, expectations and rituals related to holidays can cause an excessive amount of spending among our society. Most people are unaware that over the centuries holidays have become such a profitable time of year for industries that they now starting to promote gift ideas on an average of a month and a half ahead of actual holiday dates to meet consumer demands.