Consumer Goods Classification

1.Whats consumerism ? Consumerism is defined by the preoccupation of society with the acquisition of consumer goods . Good morning/afternoon fellow classmates , today I’ll be discussing how the powerful images conveyed in Bruce Dawe’s texts Americanized and Abandonment of Autos, and a cartoon by Clay Butler, raise issues and concerns about consumerism.

| A consumer is an individual/organisation who buys a good/service for their personal use. They are a key stakeholder in some business’ as they are the primary source of their revenue.

The products will be competitively priced, good quality and available in appropriate assortment and quantities in stores. The stores will be attractively and effectively merchandised for selection and be clean and safe.

Marketing. Because of the large number of suppliers selling similar products, apparel-retail firms must stimulate demand with attractive store layouts, colorful product offerings, and various sales promotions.

B. Shopping products are those products for which customers usually want to use routinized buying behavior. C. Specialty products are those that customers usually are least willing to search for. D. Unsought products are not shopped for at all.

In my opinion, the four criteria, quality, customer service, technical capability, and competitive cost position, are very appropriate to classify its products because this company considered most all of aspect of products to catalog and classify and this way can help this company to find out which type product should use which method to reduce its costs.

We promote the products and services in our stores through direct mail advertising, radio, television and secondary print media advertisements. Our advertisements emphasize such features as product and name brand selection, prompt delivery and the absence of initial deposits, credit investigations or long-term obligations (Martin, 2015).

2. List five examples of products that are commonly purchased as either business products or consumer products. How would the classification impact the marketing strategy? 1. Maintenance people are always going to need things repaired. Some people cannot repair things themselves or do not have the time. This will keep job for people and equipment being bought. 2. Materials people are going to always have a need for raw materials. People will need to produce these items keeping the market moving. 3. Clothing people are always in need of clothing through the season changes as well as the fashion trends. 4. Technology such as phones, cameras, mp3 players. These items are always upgrading and getting a new version. 5. Furniture styles are always changing on these items keeping stylist, builders, and manufactures in business.

2. The vast array of products that consumers buy can be classified on the basis of shopping habits and are broken down into four main areas. List these four main classifications of consumer goods and fully explain what elements are included within.

Consumer is a person or organization that demand goods or services provided by the producer or supplier of goods or services.

These assorted goods are the ones that attract customers to patronize their products. Because of the very wide array

Local advertising has also included window clings and store hangings centered on a holiday theme as well as everyday celebrations. In-store print ads displaying bundles and packages help to “wow” the recipient while providing a nice upsell for the store. Outdoor billboards and banners grab the attention of walkers and motorists during the holiday seasons as a wonderful last minute gift idea. We also occasionally participate in joint marketing efforts with other franchisee owners in bigger

Properly managed store space and product assortment more effectively in each market to target local demographics.

Now that we have our very best products in more markets, let’s begin promoting them by on air commercials letting the public know that the products can be found in stores near them, not just major chains and in store promotions at the new locations that now carries the product. Perhaps offer sales in the beginning to introduce the product to consumers that have never had the ability to purchase it at their community stores. Pay for the best placement on the grocery store self, right at eye level.

Any product or service that can be exchange in return for money will fall under this category. It may be a single product or a series of products that falls under a product line. This is because the more the goods sold; the demand for that particular item will rise increasing the sales eventually making it a successful product.