Consumer Mindset in Retail : Sensroy Marketing

During week two, Learning Team B will take a thorough look at the Olive Garden Italian Restaurant chain. Team B has decided that a new appetizer item should be added to the restaurant menu. The appetizer item being considered is cheese filled breadsticks served with Marinara sauce. The team will begin this marketing plan by giving an overview of the Olive Garden Restaurant, along with a detailed description of the new menu item being considered. They will also explain why marketing plays an important role in the restaurants success. A SWOTT analysis will be given to introduce all the strengths, weaknesses, opportunities, threats, and trends that should be considered prior to

Kudler Fine Foods is a gourmet food store which also offers in store parties in order to introduce customers to their products and also teach customers how to prepare their specialty foods. They have expanded to three stores and are continuing to see growth opportunities in their industry. Kudler Fine Foods has planned on contracting with local growers to obtain their produce and now they want to add a catering service. Before they can do so, they must run the possibility fully through a marketing standpoint in order to assure the success of this project. This study will comprise of the opportunities Kudler Fine Food has in its marketing mix that will help them operate a successful catering business.

Nevertheless, the majority of customers are very satisfied with the amount of serving along with the quality of their meal as well as the price paid. The strategy of being a low priced high value added has seen problems due to lack of customers which is affecting the bottom line drastically. This inevitable circumstance has put a hold on operations and started an investigation upon various neighboring competitors and their own strategies.

Subway like all fast food uses the four basic variables of the marketing mix : Product, Place, Promotion and Price. The use of a marketing mix is an exceptional way of making sure that ‘putting the right product in the right place’ will take place. The marketing mix is an important tool to help understand what the product or service can offer and how to plan for a successful product offering. The marketing mix is most commonly implemented through the 4 P’s of marketing: Price, Product, Promotion, and Place. These have been comprehensively added to and stretched out through additional P’s and even a 4C concept. The 4Ps is an excellent start for Subway to plan for the product or even to assess a current product offering. THE FOUR P’S Product

The moderate growth rate of the restaurant industry results in many competitive rivalries and the nature of business allows customers to switch freely. Therefore, among porter’s five forces, the pressures from substitute products tend to drive the most competition in the restaurant industry today (Restaurant 2015). In addition, restaurants face the threat of customer’s ability to choose other leisure activities such as going to the movies, bowling, or other social outings (Restaurant 2015). To effectively compete under such conditions, restaurants are heavily investing in brand building to create customer loyalty. Another trending strategy used to increase customer returns is servicing beyond food and beverages; restaurants are heavily investing in providing individualized, memorable and entertaining

Zoë’s Kitchen is a successful restaurant in a new segment of a matured restaurant market. This company creates an at home atmosphere for the consumer to give the perception of an at home meal. There are a lot of competitors within the market and for just this company alone. Though, Zoë’s is differentiated enough as a whole to not actually have a true competition. There are upcoming threats in the fast-casual market from fast-food chains entering the market through mergers and adding healthier foods to the menus. The purpose of this analysis is to inform and forge a conclusion of what this company should do about its future.

The pricing of food and menu design at a restaurant is crucial because it can determine whether the restaurant is profitable or not. Creating a restaurant menu is difficult and sometimes hard to understand. Food cost and portion size play a big role in designing the menu. Food cost refers to the menu price of a dish in comparison to the cost of the food used to prepare that same dish (Mealey). Sometimes it seems as though restaurants charge a lot more than necessary, but in reality, we are paying for them to prepare the food, serve the food, and clean up after. The food market fluctuates daily, so it is important to have items with stable prices to maintain the desired food cost. The food prices at Ninfa’s were a bit high, but reasonable for

This paper is about Cheesecake Factory. Inc (SIC:5812), one of the most famous restaurants chain in the United States. This restaurant chain garnered people’s attention when it was founded in 1978 in Beverly Hills, California. Nowadays, there are hundreds of restaurants that have opened their doors under the Cheesecake name. The signature entrees such as pasta, steak, chicken and fish, as well as tasty appetizers like bread and salad, have made Cheesecake an unforgettable place. No matter where it is, Cheesecake Factory ensures customers will have the same friendly environment and outstanding service. As can be seen, there has been an increase in the number of franchises founded since it was established. As of present, there are about 185

Having a target market, Kudler must now develop the marketing mix applicable to its catering services. The common marketing tool used to develop a program is known as the “Four Ps” (Kerin et al, 2006, p. 14). The first is the product, which is a good, service, or idea that will satisfy the need of the customer. The second is the price set by the company for which the customer is willing to pay for the product. Third is the promotion of the product, the ideas of how Kudler will communicate the catering services to their customers. Finally, the place refers to how the product or service is delivered to the

To provide a satisfying marketing-mix, companies must set a price that is acceptable to target market members (Pride and Ferrell, 2011). Price is the value paid for a product or service in the market, it is a key element in the marketing-mix and one that generally is the only variable that can be quickly changed to react to market changes such as competitor actions or demand variations, for example Burger King mainly targets little kids. By offering toys in Big Kid Meals at Burger King, kids are more likely to want to eat at Burger King. Because our society is focused upon pleasing children, parents give in and bring their children to Burger King for breakfast, lunch, or dinner. In addition, Burger King targets those individuals who work often

This is because, when the condition of the current market is not doing well, some strategy in considering the increase in the foods price, introducing a new dish should be limited due to the less or limited spending of the customers. The best option to secure and have a constant business growth during these time is to have more promotions and value set meal to attract the customers.

The development of sensory science has also led to wider research into non sensory factors that affect consumer choice. These factors are regularly taken

Café and restaurant consumption segment was the most lucrative and most demanding segment. Alignment between the products and lifestyle was the basis in this segment. A high quality product without a prestige brand could not survive in this segment. Therefore heavy investment on adverting and

Customers form opinions about the restaurants through their five senses: sight, hearing, taste, touch and smell. However, each of them receives, organizes, and interprets these sensory stimuli in individual way. According to B. Berelson and Steiner G. perception can be defined as "a process from which individuals select, organize, and interpret the information received to create a picture sense of the world”. Understanding perception and the factors determining how consumers perceive products and services is central to effective marketing (Berkman, Lindquist, and Sirgy, 1996).To the marketer, consumers ' perceptions are much more important than their knowledge of objective reality. What consumers perceive to be reality affects their actions, their buying habits and their leisure habits

The paper presents an analysis of the different factors influencing the restaurant industry and how these factors increase or decrease the demand for such services. The hypothesis that will be examined is that the performance of restaurants is mostly based on the type of food chosen by customers when they decide to go out for dinner, lunch, breakfast, or simply for a snack. What type of food refers mainly the nationality or concept of the food, (traditional American, Italian, Indian, Latin, or from any other type of culture). This factor is important because when customers go out to for dinner; they decide what to eat before deciding where to eat. That is why this factor is considerably important according to the hypothesis.