At present, understanding consumer motivation is very important to marketers in modern marketing. However, the key to consumer motivation, understanding the consumer needs is the first factor that marketers should know at first. “Human needs or, in this case, consumer needs are the basis of all modern marketing. Needs are the essence of the marketing concept.”(Schiffman, 2008). Maslow’s hierarchy of needs is a well-known theory in psychology which can help marketers understanding the consumer needs better. So, what is Maslow’s hierarchy of needs? It was suggested by Abraham Maslow in his 1943 paper A Theory of human Motivation, which was described in a triangular diagram. Maslow’s hierarchy of needs is often divided five levels: “At the …show more content…
Nowadays, with the increase in leisure time, traveling has become the first choice in holidays for most of people. A new industry named package tours which is a popular trend used for attracting these customers over the years, because it make travel more convenient and easier. So, what is the package tour? “A package tour consists of transport and accommodation advertised and sold together by a vendor known as a tour operator. Package tours are a form of product bundling and organized by a tour operator and sold to a consumer by a travel agent.” (Wikipedia, 2009) Packaging is an effective marketing tool to offer several customer benefits. For example, ability to budget for trips. The expenses of trip with packages include several parts of a customer must pay for during a trip. “The customer pays at one time and has a good idea of the trip's total cost.” (Wikipedia, 2009) As suggested by Maslow, there are difference needs in the motivations of tourists. They are approximate divided into three groups. “The first need is the needs-driven group seeking to satisfy basic needs including that of being with other people. Second need is the outer-directed group seeking status and achievements is likely to be influenced by those rounds about in terms of values and how life should be lived. The third group, the inner directed, is seeking to explore and have stimulating experiences
If both practitioners and parents offer their children effective support their holistic development will be significantly benefited.
Abraham Maslow developed the theory of human motivation called Hierarchy of Needs. It suggested that people need to be satisfied by all physiological needs before move on other high-order needs. I learned this concept in my secondary school which introduced how Hierarchy of Needs can be used in business management. At that moment, I can’t realize how this concept can be applied to manage people in companies, since I was student. It was difficult for me to imagine how this theory can be practically applied in the business world. When I study Consumer Behavior in this master course, it arouses my interest to understand that this theory can be applied to interpreting how consumer goods and
Maslow’s theory of motivation is called the “hierarchy of needs”. Maslow believes that people have five main needs in the following order of importance;
Psychologist Abraham H. Maslow is the developer of Maslow’s hierarchy of needs. The theory covers human behavior in terms of basic requirements for survival and growth (Cengage, 2002). The theory was developed in the early 1960’s. During this time psychology was taken over by two different views. One side was the human behavior and the other one was the behaviorist. Maslow explained that psychoanalysts had not accomplished the task to consider the behavior of healthy humans. He also mentioned that many subjective experiences that related with human behaviors were being ignored by behaviorist. In the beginning Maslow examined motivations and experience of many healthy individuals. He recognized that there are many requirements in this theory that are important for human survival and to help motivate individuals. He conceptualized different human needs as a pyramid with five levels in
Abraham Maslow’s theory, Theory of Hierarchy Needs, is a motivational theory in psychology that has a tier model of the five things a human needs. Maslow stated that people are motivated to achieve certain needs and that some needs take precedence over others. The five stages, from bottom to top, include Physiological needs( food, water, warmth, and rest), the second stage: Safety Needs ( security and safety), third stage: Belongingness and love needs ( intimate relationships and friends), the fourth stage: Esteem Needs (prestige and feeling of accomplishment), and finally the last stage: Self-actualization ( achieving one’s full potential, including creative potential). The five stage model can be divided into
Abraham Maslow is a psychologist who had developed the Hierarchy of needs model in 1940-50s, and the Hierarchy needs theory is still being used to day and for understanding the human motivation. In his hierarchy he believes that people are motivated to achieve certain needs. And when a human had fulfilled a person would seek to fulfil the next one. Maslow’s hierarchy needs is concerning the responsibility of service providers to provide a
As it was mentioned before, the key idea of Maslow’s Hierarchy of Needs theory relates to the existence of several sets of motivation and needs that govern human behavior. Hence, the major concepts of this theory include certain needs that are grouped into sets based on their place within the hierarchy of all the needs. The first version of the theory has five needs, which are divided into
Maslow’s Hierarchy of Needs teaches us that the human condition requires that certain needs be met such as our physical needs, our safety needs, our belongingness and love needs, our esteem needs, and our self-actualization needs. According to Maslow, it is when these needs are met that we become whole people. Ethan Frome is a book that centers on the needs of a man and his family. The author, Edith Wharton, shows a range of characters that are at times at various levels of the needs that Maslow explains in his hierarchy. What we humans need to fulfill our own self-actualization is often times shown in Wharton’s work. It is the building of one such character that mirrors the belongingness and love needs that is of particular interest because of her evolvement throughout the book. The character of Frome’s wife, Zeena, suffers from hypochondria who seems to be in search of something just out of her reach. The character is filled with illnesses that seem to trouble her on a daily basis with each one seemingly more significant than the other that leads the reader to understand just how manipulative she is. It is as if the character needs attention in order to participate in life. Edith Wharton creates a character in Zeena that fakes her illness because it parallels the relationship
Maslow’s hierarchy of needs is used to analyze motivation of consumers, which are composed of 5 five stages. From the lowest level to the highest one respectively are physiological, safety, belongingness, ego needs, and self-actualization. (Solomon and Barmossy et al., 2006)
The hierarchy of needs of Abraham Maslow is the theory from where the humanistic psychology is built. It is constituted of diverse stages from where a person can move from one stage to another. However, to move to the next stage, the person must complete the previous one. Maslow’s theory suggests each individual have the drive and desire to meet their basic needs in order to meet the fundamental
Abraham Maslow, an American psychologist and at the forefront of the humanist movement in psychology, proposed a theory concerning basic human motivations that are based upon a hierarchy of needs. (Boeree 1998, 2006) Often described or pictured as a pyramid, basic physiological drives like thirst, hunger and sleep, as well as the need for safety, shelter and some feeling of security are the motivational needs that occupy the bottom tiers of the pyramid.. They provide the foundation for higher levels of needs to become present and available that the individual is aroused or driven to attain. Once those physiological and safety needs are met then the individual looks to love and be loved, to belong
It is often presented in a pyramid of five tiers. Each tier models a human need, with the most basic need listed on the base of the pyramid. According to Maslow, one must achieve the lower tier before he or she will attempt to satisfy the next “need”. Maslow’s five needs are (in order from most basic to highest level):
Abraham Maslow’s hierarchy of needs model is implemented off a hierarchal pyramid which is renowned as one the most motivational theories, it is mainly incorporated with business dynamics, and it can also be used when relating to cultural diversity. Maslow 's hierarchy outlines in a hierarchal order as drawn upon by (Patrick.A.G, 2003) quoted by Maslow that the needs are ' 'Physiological, safety, social, self-esteem, and self-actualization ' '. The physiological needs are the basis that an individual will attain such as, basic human needs which incorporate survival, food and shelter. After the physiological needs have been met, safety and security is the next priority need on the hierarchy,
Maslow (1943) stated that people are motivated to achieve certain needs. When one need is fulfilled a person seeks to fulfil the next one, and so on. The earliest and most widespread version of Maslow's (1943, 1954) hierarchy of needs includes five motivational needs, often depicted as hierarchical levels within a pyramid.
Abraham Maslow’s theory of the hierarchy of needs is an arrangement of the innate needs that motivate behavior, from the strongest needs at the bottom to the weakest needs at the top. Maslow’s hierarchy of needs has five levels. The bottom level is Psychological in which you worry about getting enough food, sex, sleep,homeostasis, breathing, water, and excretion. The second bottom level is Safety in which you mostly need safety of house, employment, body, morality, family, health, resources, and property. The middle level is love/belonging in which you need friendship, family, and sexual intimacy. The second top level is esteem in which you need self-esteem, confidence, achievement, respect of others, and respect by others. The top most level is self actualization in which you need morality, creativity, spontaneity, problem solving, lack of prejudice, and acceptance of facts. Self-actualization is the fullest realization of a person’s potential. As you move up in the hierarchy, the needs become more human and less basic.