Consumer Perception of Usage of Nokia Mobiles

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Project Report on “MOBILE CONSUMERS PERCEPTION ON NOKIA” By: Ruthvik Enganti PGDM-BT 005 A Project report submitted in partial fulfillment for the award of the degree Post Graduate Diploma Management in Biotechnology Under the Guidance of Dr Shubra Hajela IPE [pic] Post Graduation Diploma Management – International Business Institute of Public Enterprise Hyderabad – 500 007 Table of Contents Acknowledgement 2 1. INTRODUCTION: 4 OBJECTIVES OF THE STUDY: 7 2. LITERATURE REVIEW: 8 3. CONCEPTUAL MODEL: 12 4. RESEARCH METHODOLOGY: 13 5. HYPOTHESIS FORMULATION: 15 6. DATA ANALYSIS AND INTERPRETATION 17 Reliability Analysis: 17 Skewness: 24…show more content…
Infrastructure business: Nokia Siemens Networks is a leading global enabler of communications services. The company provides a complete, well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20,000 service professionals worldwide. Its operations in India include Sales & Marketing, Research & Development, Manufacturing and Global Networks Solutions Centre. Headquartered in Gurgaon, Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country. R & D centers: Nokia has three Research & Development centers in India, based in Bangalore and Mumbai. These R&D hubs are staffed by engineers who are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity. The Center in Bangalore, the biggest R&D site in the country comprises S60 Software Organization, Common Technologies, and Next Generation now called Maemo Software, Productization and Software & Services. Design Studio: Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art, Design and Technology. The first of its kind, the design studio will give Nokia designers and India’s talented youth the opportunity to work together on new design ideas for India and the global markets. Manufacturing in India: Nokia has set

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