Consumer Perception of Usage of Nokia Mobiles

Nokia Corporation is the world's largest manufacturer of mobile phones, serving customers in 130 countries. Nokia is divided into four business groups: Mobile Phones, Multimedia, Enterprise Solutions, and Networks. The Mobile Phones group markets wireless voice and data products in consumer and corporate markets. The Multimedia segment sells mobile gaming devices, home satellite systems, and cable television set-top boxes. The Enterprise Solutions group develops wireless systems for use in the corporate sector. Wireless switching and transmission equipment is sold through the company's Networks division. Nokia operates 15 manufacturing facilities in nine countries and maintains research and development facilities in 12 countries.. Originally

Nokia Company was established in 1865 in Finland by Leo Mechelin and Fredrik Idestam. The company products includes mobile phones, mobile computers, networks, etc. In addition to that their services consist of music, maps, navigation system, Text messaging, media, software solution etc. Nokia Company has three divisions that consist of, mobile solution, mobiles phones, and markets. Further more about Nokia industry which is computer

So, that why I chose Nokia Company to do this research and solve the problems that company has. I have two objectives from this research. First, I want to solve the problem that Nokia Company have it in their technology. They should make a new technology for their produce to avoid any problem. The second objective is advancement again to the marketplace and to compete with other companies to be the first company in produce mobile phone like in past.

Nokia’s aggressive strategy to dominate mobile communication cluster would be the main reason how Nokia could become a world leader in the sector among other reasons. Nokia’s passion for mobile communication industry was great enough to give up more than 40% of its revenue in is pre-owned communication industry to concentrate only in mobile communications. Nokia was also lucky enough to see the possibility of mobile communication early enough to predominate the industry and prevent any competition from

Seeing Nokia as a multinational company, it will have to abide by the individual country rules and regulation when it runs its operations there. For example, one of Nokia’s manufacturing plants, being located in China, Nokia would then have to make sure that its operation guidelines and manpower handling are within China laws. Things to be specific to take note of in the political factor are issues such as whether the country has a minimum wage law, whether health and safety regulations are up to standard. This will prevent Nokia from getting any bad reputation if the workers in China are working too hard which might cause displeasure among the employees which might revolt, causing a fatality from lack of safety regulations. If all these are followed, any bad press or worker’s revolt would then be prevented and thus Nokia’s would not be affected in a negative way. Furthermore, Finland, being Nokia’s parent location should be in good relationship with the other countries that Nokia is having their operations in, because if both countries are not in a good relationship, or if there are any political instability that might cause new laws to be implemented, it will affect Nokia a

Nokia has a long history of successful change and innovation, adapting to shifts in markets and technologies. From its humble beginning with one paper mill, the company has participated in many sectors over time: cables, paper products, tires, rubber boots, consumer and industrial electronics, plastics, chemicals, telecommunications infrastructure and more. Most recently, Nokia has been best known for its revolutionary wireless communication technologies, which have connected billions of people through networks and mobile phones. The predecessors of the modern Nokia were the Nokia Company, Finnish Rubber Works Ltd and Finnish Cable Works Ltd. The company's name came from the Nokia town and the Nokianvirta river. Nokia Company's history started in 1865 when mining engineer Fredrik Idestam established a ground wood pulp mill on the banks of the Tammerkoski rapids in the town of Tampere, in southwestern Finland. In 1868, Idestam built a second mill near the town of Nokia, fifteen kilometers west of Tampere, by the Nokianvirta river, which had better hydropower resources. In 1871, Idestam, with the help of close friend and statesman Leo Mechelin, renamed and transformed his firm into a share company, thereby founding Nokia Ab. The new Nokia Corporation had five businesses: rubber, cable, forestry,

This is not to be confused with the more-specific term brand preference, which relates to consumers preferring one brand over competing brands. If one brand is unavailable, consumers will likely choose another brand to fulfill their needs. Consumers prefer the mobile phones of Nokia and Samsung mainly due to its brand image. Nokia was considered to be the leader in the market of mobiles. It was first invented in Finland due to demand conditions of the country. Then it became the pioneer of the mobile market and so there was consumer preference towards Nokia. But it came down in the market due to lack of innovation. And the position of the market leader is taken by Samsung. The reason for it is also innovation. Samsung innovates its products periodically and the product has a high consumer preference over its mobile. And now Samsung has a better brand value when compared to

One of the greatest things about Nokia is that they create technology that connects people all over the world from coding theories to saving energy and more. Future star trek ideas are closer because of companies like Nokia and the people who work for them. Nokia, which is a truly worldwide company, has over 160 nationalities, who are working in over 100 countries and coming up with new and better ways to help society by expanding on the human possibilities by using future technology. Nokia words about sustainability. We create the technology to connect the world, in a responsible way. Together. We invent, design, and deploy sustainable technologies that make a real difference to people’s lives, and take responsibility for the impact we can make in the world. (Sustainability) The people of Nokia are so focused on finding ways to solve real-world need, that they are spending over five billion dollars on research and development in

Initially Nokia was not an electronic manufacture company. In 1865 Nokia started as Timber Company near the town of Nokia, Finland and then they started second paper mill when they grew significantly in their business over the period of time. The name Nokia is derived from the river called “Nokianvirta” which is in Finland.

It needs to make technological innovations which will essentially and effectively differentiate its products and other models from those of other companies. These innovations should help Nokia stand out from its adversaries and should at the same capture the required attention of the potential buyers in the market of smart phones in India.

Customer perception is defined as the way that customer usually view or feel about certain services and products. It can also be related to customer satisfaction which is the expectation of the customer towards the products. Customer satisfaction can be done based on various circumstances that can be linked either to product or services. It is also based on the satisfaction level of the management, customers, etc. by which it is able to increase the working conditions. Hence satisfaction is the customers feeling of pleasure or disappointment which he/she is able to express after being an Airtel customer. The Airtel services for the project includes the mobile services, 3G, 4G, & Wi-Fi.

From Nokia’s vision and mission statement it can be inferred that Nokia wants to be known for its credibility and to be a market leader again as it was before the year 2007 (Kess, 2014). Nokia understands that the company has to use innovation to offer products that are not yet

* The firm by investing in R&D activities could work for the development new mobile technologies that could enable the firm to use market its services more efficiently (Bootby, 2007).

In addition to 3G services, the venture also will offer network construction and optimization services, Nokia says.

To assess the MNP it is of paramount importance to understand the psyche of the Indian consumer. More than 95% mobile subscribers are prepaid, reflecting a price sensitive consumer. This in conjunction with aggressive price competition has led to a high churn rate. Under these circumstances MNP should be high in demand. But contrary to this in the first 12 months after MNP implementation in 2011, only 5% of the churning customers preferred to take benefit of MNP, clearly indicating lower affinity for the same number.