Consumer Perception on Buying Behaviour Towards Smartphones

11189 Words45 Pages
INTRODUCTION Smartphone: A smartphone is a mobile phone built on a mobile operating system, with more advanced computing capability and connectivity than a feature phone. The first smartphones combined the functions of a personal digital assistant (PDA) with a mobile phone. Later models added the functionality of portable media players, low-end compact digital cameras, pocket video cameras, andGPS navigation units to form one multi-use device. Many modern smartphones also include high-resolution touch screens and web browsers that display standard web pages as well as mobile-optimized sites. High-speed data access is provided by Wi-Fi and mobile broadband. In recent years, the rapid development of mobile app markets and of mobile commerce…show more content…
* When opened, the display of 640×200 pixels was on the inside top surface and with a physical QWERTY keyboard on the bottom. Email and text-based web browsing was provided via the GEOS V3.0 operating system. * In the late 1990s though, the vast majority of mobile phones had only basic phone features so many people also carried a separate dedicated PDA device, running early versions of operating systems such as Palm OS, BlackBerry OS or Windows CE/Pocket PC. * These operating systems would later evolve into mobile operating systems and power some of the high-end smartphones. * In early 2001, Palm, Inc. introduced the Kyocera 6035, the first smartphone in the United States. * This device combined a PDA with a mobile phone and operated on the Verizon Wireless network. * It also supported limited web browsing. * The device was not adopted widely outside North America. * In 2004, HP released the iPAQ h6315, a device that combined their previous PDA, the HP 2215 with cellular capability. Smartphone usage * For several years, the demand for smartphones has outpaced the rest of the mobile phone market. * According to a 2012 survey, around half of the U.S. mobile consumers own smartphones and could account around 70% of all U.S. mobile devices by 2013. * In the 25–34 age range smartphone ownership is reported to be at 62%. * NPD Group reports that
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