Smartphone Swot Analysis

“Approximately three quarters of the world’s population now has access to a mobile phone, according to a new study from the World Bank” (Fitzpatrick, 2012). Even kids starting at a young age of seven have cell phones. Cell phones are no longer just used for making phone calls. They are also used for texting, sending a picture, updating a status on twitter, etc. Cell phones make it easier to do pretty much everything. As times goes on, the more things the cell phone can perform. It wasn’t too long ago, when the first IPhone was released. In 2006, the all touchscreen smartphone open the door for many phones. Now the top phones being used in the U.S are IPhones

Over the mid-year, Apple was offering a little more than half of the worldwide premium cell phones, and Samsung was offering just shy of 25%. By December 2016, those figures had developed to 70% and 17%, separately” (Richardson, 2017).

With add on modules PDA's come complete with a cell phone, organizer, MP3 player, still and video cameras, Web browser, E-mail reader, game player, usable keyboard, and still and video cameras. In fact, "PalmOne recently announced a clever GPS package that enables PDA s to give oral turn-by-turn directions to drivers" (Clark, 2004). There is no doubt that the wireless technology combined with the add on modules and other applications at a small cost and small size will create competition in the market. However the cell phone market alone has consumers in the billions. "If PalmOne gets only a small percent of that market share, the future is huge"(Clark, 2004).

2000-2006: HTC made first time profits when it engineered and developed PDA for Compaq computer. HTC made an alliance with top hardware companies and became best hardware maker which led to release of the XDA, the first Windows based smartphone by collaborating with Microsoft. HTC operated in ODM business and Mobile operator business. HTC designed customized phones for Mobile operators based on their specifications which led them to gain attractive contracts from different Mobile operators. HTC contracts with mobile operators was reason for HTC’s early success. HTC relationship with Handspring to develop Treo smartphone facilitated the opportunity to learn about software and User-Interface design. By 2006, HTC was shipping more than 70% of the world Windows Mobile smartphones.

The U.S. cell phone industry quietly launched in 1983 as an exclusive product targeting affluent professionals with $3,995 of disposable income to spend on a cell phone (Wolpin, 2014). While sales exceeded the industry’s initial projections due to an unanticipated ‘cool factor’ associated with having a cell phone, sales were pedestrian due to a limited number of cell phone providers selling the service in major metropolitan areas. Therefore, the industry slowly grew to 340,000 subscribers by 1985 (CTIA, 2016). In 1992, with the advent of 2 year service contracts, cell phone service providers began selling cell phones for a penny to accelerate adoption of the technology. Subsequently, by the end of 1995, the number of cell phone subscribers

The cell phone market is a massive market; some studies conclude that more than half of the United States has cell phone accounts (Simon, 2004). One attribute that defines the cell phone market is the idea of consumers giving up their land line use. Many individuals are now giving up their land line use

As the market evolved the differentiation came in the form of software rather than hardware. Technology firms looked towards the systems which operated the phone (McCarty, 2011), or Operating Systems. Operating systems, such as iOS, developed to become more and more customizable, a strategy which successfully rose brand loyalty. At first, applications were online developed ‘in-house’ by Apple to maximise the abilities of the smartphones and provide users with new and exciting abilities on one device, such as iTunes, which persuaded many not to use any other ‘inferior’ products. The competition between

sometimes abbreviated as “cp” is a mobile phone or portable phone that enables a user to

While the popularity of cell phones has grown rapidly in the past two decades, it is still unclear how

PC magazine defines a smartphone as “the greatest tech revolution since the Internet” (PCmag). Smartphones have combined many functions that used to be performed by multiple devices all into one. Smartphone users have the ability to navigate directions through the phones GPS system, surf the web any time they want right from their device, play music, take pictures, record video, text message friends and family members, and make phone calls.

PDAs have turned into a need for some individuals all through the world. The capacity to stay in contact with family, business partners, and access to email are just a couple of the explanations behind the expanding significance of mobile phones. Today 's actually best in class mobile phones are equipped for accepting and setting telephone calls, as well as putting away information, taking pictures, and can even be utilized as walkie talkies, to give some examples of the accessible choices.

Total mobile phone shipments that is, sales from manufacturers to the distribution channel in 2013 reached 1.83 billion units globally, a year-on-year increase of 6 percent from 1.73 billion units in 2012. Although plenty of growth remains in the smartphone segment, growth as a whole is slowing. Total handset market growth of 6 percent in 2013 was down from 9 percent in 2012 and 13 percent in 2011. Smartphone shipments exceeded the 1 billion unit mark for the first time in 2013, reaching 1.03 billion units and accounting for 56 percent of total mobile phone shipments. This represented growth of 40 percent on 734 million units in 2012. Yet Smartphone shipment growth was down from 46 percent in 2012 and is forecast to slow to 21 percent in 2014.

The adoption of smartphone has been skyrocketing in the mainstream consumer markets all over the world. According to the Pew Internet Project, it finds that one third of American adults, about 35 percent own smartphones. While another project called Project May also finds a similar result, which is about 42 percent of adults owning a smartphone. It would be strange nowadays not to have a smartphone and living a

Savvy cell phones are the quickest developing figuring stages. This fast improvement and development of advanced cells in shopper market throughout the most recent couple of years has frightened the stage that is used for social business, stimulation, gaming, efficiency advertising utilizing programming applications including worldwide situating sensors (GPS), and remote availability, pho-to/video abilities, worked in web programs, voice acknowledgment and different other local capacities of the PDA.

unit, which can make your life easier. Smartphones must also have a touch screen interface and