Consumer Perceptions Towards E Grocery Market

According to MarketLine, the world online retail market expanded by almost 18% in 2010 and is predicted to reach close to $435 billion in sales. The market is expected to reach a 90% growth by 2015 and exceed $827 billion in sales. Listed in an article “Ecommerce Growth Statistics”, the average amount spent by each consumer is expected to rise from $1,207 per year to $1,738 per person by 2016. That is a significant increase. That shows that people prefer to shop online than going to the actual store in today’s society. Shoppers will spend on an average of $327 billion online shopping in 2016, which is about 45% from $226 billion in 2012. It is very evident that consumers will drive ecommerce into the future; especially e-retail. In just a few years, purchases online will be more profitable than ever, with others products and services available to purchase such as mobile and social allowing consumers to shop to their convenience. For retailers and

From Tier-1 to Tier-2 cities, the Indian e-commerce industry has broken a number of stereotypes about how India shops and what India shops for. The number of Internet users in India grows by a staggering 32 percent annually and this growth rate is bound to increase exponentially as the reach of smartphones is predicted to aid the penetration of internet in every nook and corner

I decided to use the FTI consulting Inc firm to help you understand how this FTI consulting Inc helps other businesses and small owners to create a successful online retail marketing business. The FTI will illustrate through this research how to successfully market your product online. Keep in mind, that FTI is one of many firms that can help you to make your online store a success story and that there are many ways to go about marketing your company online. I choose this FTI consulting firm, because they know how to navigate a company’s product into the online marketing world. They will help us to understand how to not only get your successful product online but how to expand your company to other medias online. What I like about this FTI firm is that they will illustrate the advantages and disadvantages as well showing you what you need to do to become one of the successful company’s online. The greatest part of online retail store is that anyone can become an online retail owner if they follow the necessary steps outline in this report and to use the FTI consulting firms’ strategies to become successful in operating an online retail store. In addition, the BigCommerce firm owned by Mitchell Harper, and Eddie Manchaalani will help anyone who is serious about starting an online company regardless of your experience and knowledge of business background.

People are connected more by social media and marketing executives have taken notice. The innovation in technology online and through television has increased. Today, people use the internet for shopping using various tools such as laptop and iPhones. We are in the new age of marketing where people are connected via social media and business is trended online. Thus, the innovation in interactive television and online services has expanded the strategies and tactics. This is so because more and more people are using internet for shopping, taking the purchase decisions via range of tools such as laptops, tablets, mobile phones, etc. Throughout

Introducing the Click and collect technologies will allow the consumer to enjoy the fresh selection of foods offered by 365 Whole Foods at a reduced rate, from the convenience of their vehicle. Unveiling the Amazon services into brick and mortar will allow the organization to be competitive with companies that have had a physical presence. Customization of product mixture in the market like locations (365 Whole Foods) based on the consumers buying patterns will make the shopping experience more efficient and enjoyable. The image for Amazon and Whole Food 365 is very strong and strong logo’s. Both companies have a modern image, tech savvy demonstrates quality-meets-value.

* Located in the Toronto Area, Grocery Gateway has been the largest online grocer since November 2001. They have approximately 125,000 registered consumers. These consumers shop online, picking their products from a selection of 6500 products that include dry goods, health and beauty products, alcoholic beverage, fresh produce and even frozen foods. The broad/generic industry is the food industry. The narrow product is groceries. The core product is food, the actual product is groceries delivered, and the augmented product is good customer service and convenience. Orders are to be a minimum purchase of 60$ including

Increase in online grocery shopping segment. As the market is heading to provide maximum consumer value by reducing time consumed for customer, online shopping or pick-up items trends got more attention from all players. Pressure from the new entrance like Amazon can change the game play.

The increasing dependence on online marketing around the world can be a challenge in keeping goods and services at a low price. A growth in populace is a nonstop link to an increase in products and services vital to withstand the population; this means that the essential products are not going to decrease but in fact increase significantly. Therefore, the marketing team must prepare its promotional strategy, it must transform the characteristics of the “4 P’s”, marketing strategy,” (place, product, price, and promotion). The products and the prices must be dependable, and the promotion of online shopping must be encouraged and with these strategies SAM’S would attract potential new consumers. Sam’s Club will target typical consumers that use

Online purchasing is becoming more and more practical thing for contemporary customer. It is explained by high internet penetration in every country, lower cost than in retail network, door to door delivery. Internet plays an important role nowadays; therefore it creates a new market, which sometimes is quite difficult to measure. Online shopping is different from the B&M shopping due to the fact that there is no physical presence of goods, from other standpoint internet is able to sell way more services and motivation and decision making process directly connected to the feedbacks.

The rise of e-commerce and online retail has altered the general trends in this industry. Grocers such as Whole Foods Market, Kroger Co., Safeway Inc., and Fresh Market have adapted to this new technology of customers ordering groceries online and then picking it up without having to walk around the store to do so. The trend is also adopted by

According to Andre (2013), “grocers have to think outside of the box and offer more to their clients in order to increase customer satisfaction and loyalty” (p.1). Since customers’ shopping style has been changed, groceries should change their marketing strategy from a long-term perspective. As we discussed earlier, Whole Foods Market has developed its application that allows customers to buy products through smartphones. Customers can make orders through smartphones and pick up later, which saves plenty of time, especially for some working parents. This cool technology is not only attractive but also helpful fostering customer loyalty. Whole Foods Market’s website promotes its smartphone APP constantly and describes the benefits of downloading the application, which are also ways of offering the convenient shopping experience for

Department stores Targets, Kohls, and Kmart provides the consumer with a large selection of merchandise for all ages and genders these stores use a multichannel strategy which describes how these corporations incorporate their business’s offline and online channels, this technique is also known as brick and mortar (Brown, DeHayes, Hoffer, Martin, & Perkins, 2012). The marketing scheme is to let the customer decide how they want to make a purchase a product through the store, the website which provides more information about the products, a call can be placed to a customer service representative or forms that are included in catalogs can be filled out and mailed into the store. Online shopping allows for comparison shopping to see which store

This study will prove that e-commerce has grown because it adds value to people’s lives. It will show that e-commerce will not disappear but evolve into something even greater than what it is right now.

The continuous development of Internet leads to the growth of e-commerce. The electronic commerce is growing constantly due to the continuously increasing number of mobile and online users in the market, primarily the emerging markets. Besides that, the development of the Information Technology (IT), such as the advance of paying processes and the improvements of shipping method also the main reason to cause the growth of electronic commerce (John Ingham, 2015). Most consumers accept e-commerce as their feasible alternative in the purchase of goods and

Supermarket e-commerce stores that have altered business practice grow very fast. The popularity of online supermarket increases every year. Keynote’s study (as cited in Hand, Riley, Harris, Singh, and Rettie, 2009, p. 1205) explain that in 2006, the percentage of online supermarkets are higher approximately 35% than previous year. It could be that customers will shop online only in the future if the popularity of traditional stores go down. In addition, many supermarkets such as Walmart, Coles, and Giant are starting to build e-commerce. Online supermarket grow