Consumer Promotion

4232 WordsFeb 15, 201217 Pages
A RELATIONAL STUDY ON CONSUMER PROMOTION, PRICE PERCEPTION, PRODUCT QUALITY PERCEPTION AND BRAND LOYALTY IN THE CONTEXT OF DETERGENT MARKETS IN BANGLADESH by Muhammad Mashfiq Huq ID: 0131001 Internship Report Presented to Fulfill Requirements for the Degree Bachelor of Business Administration INDEPENDENT UNIVERSITY, BANGLADESH December 2005 A RELATIONAL STUDY ON CONSUMER PROMOTION, PRICE PERCEPTION, PRODUCT QUALITY PERCEPTION AND BRAND LOYALTY IN THE CONTEXT OF DETERGENT MARKETS IN BANGLADESH A RELATIONAL STUDY ON CONSUMER PROMOTION, PRICE PERCEPTION, PRODUCT QUALITY PERCEPTION AND BRAND LOYALTY IN THE CONTEXT OF DETERGENT MARKETS IN BANGLADESH by Muhammad Mashfiq Huq ID: 0131001 has been approved November, 2005…show more content…
Reliability coefficients and descriptive statistics 2. Correlation matrix of the study variables 3. Stepwise regression on Product Quality Perceptions 4. Stepwise regression on Brand Loyalty 13 15 16 17 Executive Summary This paper is directed towards exploring the relationship between consumer promotion, price perception, product quality perceptions and brand loyalty in the detergent market of Bangladesh. Through sizeable literature review and discussions it is known that there is considerable correlation that exists among the study variables mentioned above. The data sampling was conducted on the customers of different brands of detergents. A structured questionnaire was used to find out the views of people regarding consumer promotion in detergent brands, price perceptions about the promoted brands of detergent, product quality perceptions
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