Consumer Psychology Affecting the Marketing of Real Estate

4782 Words Jan 9th, 2018 19 Pages
For this purpose I have used the different theories of motivation, values, self and self-identity. Through the help of literature review on these theories, and through interviews of three different customers, I have tried to identify the link between a customer's psychology and his/her choice of residence. The three respondents are of varying backgrounds, ages and occupations…
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