Consumer Psychology and Marketing Communications Article Analysis

Marketing is a very unique process that enables limitless methods or variations for an entity to appeal to a particular target market as well as to deter from a particular market. Marketing is used in more than just business; The kinds of clothes an individual wears and the attitude a person portrays can be used to market him or herself to the public for many reasons: Maybe to attract a woman a man is attracted to, possibly to impress the president of a company a person is interviewing for, and even to just create a base of his or her character in which other people will judge him or her by. Marketing is everywhere from the business side of the spectrum to relationships people have

Marketing Communication is an organizational function and a set of process for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders (Maignan, 2005). Marketing communication is all about delivering the benefits of the products to the customers in order to generate sales and profits. In Business, total marketing communication programme is called ‘Communication/Promotional Mix’

According to Dawson et al. (1990), consumers’ moods or emotions are considered as situational variables which affect their purchase behavior. Using SOR model, Abdolvand et al.,(2011) examined the effects of individual and situational factors on impulsive buying behavior of the consumers. Also they have studied the effect of mood on consumers’ impulsive behavior.

Marketing – is the process in which the producers of goods and services focus on satisfying the needs of the consumers. Also marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.

Marketing is an integrated communications-based process through which individuals and communities are informed or persuaded that existing and newly-identified needs and wants may be satisfied by the products and services of others....

Marketing is in a part of everyone’s daily lives. We see it the moment we turn on the television, when we go to the grocery store, and even at our jobs. When I think about marketing, I think about all of my favorite restaurants, places to go, favorite clothing brands, and shoes. All of my favorite things come to mind when we discuss the concept of marketing. When I think about marketing, I think of all of the companies that produce my favorite things. Marketing campaigns are those people who work on making the products, finding defects and making improvements, innovating and designing. I also believe that those people are interested customer satisfaction. Those people influence me to keep buying my favorite things.

Consumer psychology is a specialty area that studies how our thoughts, beliefs, feelings and perceptions influence how people buy and relate to goods and services. One formal definition of the field describes it as "the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.

Article spinning will give you the opportunity to write about the same subject, many times with the same important keys. There are some downfalls and benefits to article spinning, especially when it comes down to article marketing. A benefit would be that you take one article and change the structure and wording without exerting the same effort. This is especially helpful if the article is on a subject that you had to research. The downfall to this, is that it might be just as easy to come up with an entirely original article on the same subject with different information or even work on a new topic. It is all about your website and how you need to manage time. The following article can help

Impulse buying is a common behavior today. Our society of consumption sucks us into temptation to purchase items without thinking of the consequences which can be a negative thing. Impulse buying can be related to feelings of happiness and satisfaction or depression and anxiety. Its negative effects could affect bad consequences to one’s lifestyle and controlling ones impulse buying behavior could improve psychological well-being. To understand impulse buying behavior, we should first ask ourselves “what motivates impulse buying?” Previous research that has been conducted have found out that consumers in a happy mood have made impulse purchases and does not affect their mood but uplift it more. In other cases, impulse purchases are made in moderation to avoid unhappiness as “pick me up treats” to feel better. Impulse purchases can have negative consequences. However, if impulse buying do not affect financial stability, it should not be an issue. Understanding consumer consumers’ affective and cognitive experiences during impulse purchases can explain consumer behavior and buying patterns. The purpose of this study is to determine the relationship between mood and impulse buying.

The field of consumer behavior studies how consumers (individuals and groups) select, buy, use, and dispose of goods, services, ideas to satisfy their needs.

One "official" definition of consumer behavior is "The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society." Although it is not necessary to memorize this definition, it brings up some useful points:

Consumption is a process of acquiring, using and disposing of goods and services. Emotions play a very large role in consumer behavior. This behavior and emotions are affected and created by the society and the culture in which the consumer lives. For example, an American may approach the purchase of a costly car with relatively less pressure than a person in a developing country where a car could be a high unaffordable luxury. The customer will comprehend brands, offers and the meaning of the product based on the understanding that he or she has of similar brands and their experience by analogy or by hearsay from peers and form an opinion. For example a new soft drink from Pepsi may not be very informative in its advertisement but that it is from the stable of PepsiCo makes the users of Pepsi brands take it in without much research. Such an opinion is not based mostly on the complete set of facts. Where there are many alternatives or the information is scarce the customer has to make a lot of effort or 'high effort' to reach a decision and such a situation could be a turnoff. On the other hand the customer may not be inclined to devolve deep into facts in case where the brand value is established and may make a decision on little or even sometimes no information. (Hoyer;

Consumer Mood and Advertising Responses. In Advances in Consumer Research Volume 16, eds. Thomas K. Srull, Advances in Consumer Research Volume 16 : Association for Consumer Research, Pages: 485-491.

ConsumerPsychologist.com, part of the University of Southern California, define consumer behaviour as "the study of individuals, groups or organizations and the processes they use to select, secure, use and dispose of products, services, experiences or ideas to satisfy needs." Essentially, consumer behavior deals with how frequently a person or organization may purchase an item from a company. It closely relates to elements of customer service--such as problem resolution and overall satisfaction--and to marketing strategies such as pricing, promotion and product placement.

Studying the consumer buying behavior is a very complex process, as it involves not only the economic factors but also the emotional factors. However, marketers need to study the consumer behavior, as it helps them position their products better and develop effective marketing strategies. Consumer buying behavior is influenced by the culture and subculture. Habits, likes and dislikes of the people belonging to a particular culture or subculture can affect the marketing efforts of a firm largely. The social class to which the individual belongs tells about the type of products the individual prefers.