Consumer Satisfaction in Big Bazaar

7797 WordsMar 10, 201232 Pages
Project Report on Consumer Satisfaction at Big Bazzar Table of Contents 1. INTRODUCTION TO RETAIL INDUSTRY ……………………………………………………….2 2. PROFILE OF BIG BAZZAR ………………………………………………………..4 3. SAMPLING ………………………………………………………5 4. QUESTIONNAIRE ………………………………………………………...6 5. FINDINGS AND SUGGESTIONS..…….…………………………………….41 6. RECCOMENDATIONS AND CONCLUSION ………………………………………………………………49 INTRODUCTION: RETAIL INDUSTRY IN INDIA India has one of the largest numbers of retail outlets in the world. Of the 12 million retail outlets present in the country, nearly 5 million sell food and related products. Thought the market has been dominated by unorganized…show more content…
It will extend to the actual field study of these outlets in Bangalore. 2. It will give information to prospective customers. 3. Help us gain independent knowledge about the consumer perception of the outlets identified. 4. The study can help the companies get additional research information. 5. It facilitates evaluation of brand name and customer satisfaction. FORMAT OF THE QUESTIONNAIRE EMPLOYED: Dear Customer, NAME: OCCUPATION: AGE: 18-28 28-38 38-48 48-58 58-65 GENDER: Male Female | 1) How often do you shop? Once a week Fortnightly Once a month 2) Which of the following stores do you shop at? Big Bazaar Shopper's Stop Marks & Spencer others (specify) ____________________________________ 3) What do you mostly shop for at the mentioned stores? Clothing Accessories Groceries Others (specify) ____________________________________ 4) Why do you prefer to shop in Big Bazzar at the above-mentioned store? 5) Rank your preferences for shopping: Proximity Quality
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