Consumer Society In The 19th Century

Consumerism leads to self-gratification and the loss of life’s important values such as friendship, love and religion; this is an ever-growing issue that manipulates and deceives society and has done so since the beginning of the technological age.

The British colonies developed rapidly during the eighteenth-century due to the consumer revolution along with the optimism and hard work of the colonists. The consumer revolution allowed the colonists to represent themselves in a new way through goods and most importantly, grow economically. With hard work and optimism, the colonists not only survived, but they managed to keep up with the growing market and supply the demands needed for their colonies to grow.

Through the Cold War, America was transitioning in various ways such as the way messages were shared, consumerism, and the constant race against the Soviet Union. During the years 1959-1964, Rod Serling, a New York writer and playwright began using one of the newest inventions, the television, as a way to share his opinion about controversial topics. The rise of the television allowed Serling to access to a larger audience whom he could share his opinion in the form of science fictional episodes in the show The Twilight Zone. Although the show seems ominous and a horror related TV show, it allows us to understand the effects and feeling towards topics such as a possible nuclear war, consumerism, space exploration.

When Korean veterans returned from the fighting, everyone was overjoyed to be reunited with their loved ones after two huge, deadly wars.

The 1920s was a decade filled with prosperity, chaos, and excitement. During the 1920s, many ground breaking inventions were introduced, such as the Model T Ford, the radio, and the television. The discoveries and cultural developments of the 1920s would go on to shape America for decades to come. The 1920s was arguably one of the most important decades in American history, in regards to the impact it had on American culture and way of life. Such an important decade should have a nickname, thus the 1920s were called the “Roaring 20s.” The decade of the 1920s is referred to as “roaring” because it was a time of dramatic social change, as demonstrated by the birth of a consumer society, the rise of a party culture, and the abandonment of long standing morals.

The Business Dictionary defines consumerism as the “continual expansion of one’s wants and needs for goods services” (2016). Despite consumerisms current negative connotation, according to Dictionary.com the term itself originated with a more positive economic connotation in the early 1940s on the basis that consumerism inspired growth (2016). This concept of continual desire for the “latest and greatest” first became popular in the 1920s. Americans were tired of the strict rationing of World War I and were ready to begin spending money again. As production rose in efficiency and capacity, thanks to improvements made during the war, there was plenty to be sold. “By the 1920s, America was a society in which many men and women could afford

In the wakes of both World War I and World War II, middle class Americans benefited from long-term economic prosperity. In many ways, the 1920s and the 1950s were similar, including the return to mass consumerism after war, the expansion of the auto industry, and the growth of credit. One key difference, however, was the values behind the consumerism. In the 1920s conspicuous consumption prevailed because of society’s value of increasing social status, while in the 1940s and 1950s, it was prevalent in light of family values and the value of financial stability, in addition to “social climbing.”

America had been a generally conservative nation with a population that avoided personal debt. However, this would all change during the decade known as “The Roaring Twenties.” This prosperous period embodied huge changes in the general lifestyle and culture of the American people as they embraced consumerism. However, during the 1920s the economy also faced numerous unfortunate events and unstable practices that would lead to one of the world’s worst economic crashes. There were many reasons for the economic downfall, including mass production and consumerism, excess credit and ‘playing’ the stock market, which led to the stock market crash in 1929.

Changes in American attitude after the war pushed the foundation for consumerism in the 1920’s. The shift to a consumer climate that indulged the individual was a relief after experiencing a survival point of view that is associated with a war time economy. Indulgence and maybe even reward are what individual attitude changed to in the majority of the urban centers. For the first time the technology of the age, shifting attitude of the populace and the economy of the nation aligned for an exciting roar of the 1920’s.

1. The 1920’s were a time of great economic prosperity in the United States. Due to industrialization, standardization and the subsequent abundance of consumer goods of all types, this --as well as all future periods of american prosperity-- would be time of marked increase in consumerism. Perhaps due to this being the first indication of this proclivity, or perhaps due to the drastic amount of income inequality at the time, this was seen as one of the most dramatic periods of change in the realm of American ideals. Though there are many examples of this change, the two to be focused on here are goods and advertisements.

The term consumer society goes beyond the mere act of shopping and the functional use of goods with contemporary

During the 1950’s art took a major turn in history from traditional styles depicting people and scenes of everyday life to abstract thoughts and ideas that were transformed onto a canvas to express emotions and ideals in society. People, events, and society have always impacted several styles of art, but the consumer culture in the 1950’s impacted art in a new completely unique way. Post WWII society was more industrialized and more focused on developing and selling new products. The postwar generation had more disposable income to spend on the latest and greatest products and the market turned to advertisements in mass media to get their products out there to consumers. With televisions and films increasing in popularity the market flooded these forms of media with catchy flashy ads that showed favorable people like movie stars using products. With the increasing use of mass media, the culture shifted to consumerism which effectively shifted art as well. Art was directly impacted by the consumer culture because of society’s use of advertisements, photographs, and films which artists like Richard Hamilton and Andy Warhol used those elements in their own works to portray the change of societal standards in a new modern style of art called pop art.

Consumerism is the center of American culture. Americans tend to confuse their wants with their needs. With new advances in technology, as well as the help of advertisers, people are provided with easy access to new products that seem essential to their everyday life, even though they have survived this long without them. People cannot live without food, clothing, and shelter. But realistically, according to people's different lifestyles, more than food, clothing, and shelter are needed. Most people need to work to survive. Unless a job is either in their own home, or within walking distance, a means of transportation is needed. Whether it be a vehicle, money for a taxi-cab, or a token for a ride on the subway, money must be spent

The concept of free-market played an essential role in making American people in the 1960s believe that it is important for them to fight communism through any means possible. Consumerism had reached a point where it had become indispensable and the benefits that it brought along made it difficult and virtually impossible for the community to express interest in economic systems other than capitalism. One of the principal reasons why the Cold War occurred relates to the West's obsession with materialism and with the fact that this precious concept could be destroyed as a result of communist ideas pervading the Western society.

Consumerism is damaging to our society, in our North American society consumerism is often portrayed to be a negative aspect of people’s lives. However, one can also argue positive effects that result from consumerism, or emphasize on the negative effects of consumerism and how it can be a constraining force in one’s own life. Consumerism is an idea of an economic policy that the market is shaped by the choice of the consumer and continues to emerge to shape the world’s mass markets. Some of the negative effects of consumerism that many critics may argue and that will be further emphasized on are the overexploitation of consumerism which has lead to economic poverty, and increase