Consumer and Industrial Buyer Behaviour

3390 Words Nov 11th, 2009 14 Pages
Table of Contents

1.0 INTRODUCTION 3

2.0 CONSUMER BEHAVIOUR PARADIGMS IN MARKETING 3

2.1 Information Processing Paradigm 3

2.1.1 Strength and limitations of Information processing models 3

2.2 Experiential Paradigm 4

2.2.1 Contrasting Views of consumer behaviour 5

3.0 MILK BUYING PROCESS IN SAUDI ARABIA 9

3.1 Consumers Profile 9

3.1.1 Mother Dearest 9

3.1.2 Habitualists 9

3.1.3 Look At Me 9

3.1.4 Convenience seeker 9

3.2 Milk Purchasing Behaviour and Buying Process 10

3.2.1 Mother Dearest 10

3.2.2 Habitualists 11

3.2.3 Look At Me 11

3.2.4 Convenience seeker 11

4.0 CONCLUSION 11

5.0 REFERENCES 12

INTRODUCTION

Understanding consumer
…show more content…
One of the major problems confronting information processing models is the idiosyncratic nature of model developed, due to the emphasis on depicting actual decision rules. For information processing approach to be valuable some generalizations must become apparent.

Because consumer market is dominated by branded product, while business market is dominated by commodities and raw materials, lifestyle and brand personality (both are irrational and subjective) play major role in consumer’s choice and decision making mechanism (Backer).

Another main limitations using information processing model is its insufficiency when it comes to market to one of the biggest and most influential consumer populations on earth, children. It is very rarely that children will follow a rational approach to make decision. Also information processing model is less useful when it comes to market to women, especially for fashion and beauty products.

2 Experiential Paradigm

Because all the above reasons many researchers in consumer behaviour are embracing the experiential paradigm (the experiential paradigm highlights the subjectivity and symbolic aspects of consumer behaviour) (Module MN 7038/D

More about Consumer and Industrial Buyer Behaviour

Open Document