Consumerism: A Big Part in Modern Human Life

Since the onset of consumerism, the major growth of consumption has caused society to improve their daily life. With new innovations such as washing machines, dishwashers, automobiles, and cell phones society is able to eliminate hard work and progress forward. The inventions and innovations created have enhanced the quality of many lives. The everyday labor around the house is reduced, we can talk to anyone from around the world at any time, and look up any kind of information without having to read a book. However many of these time saving and efficient innovations are purchased by people who have no need for these devices and purchased them un- necessarily as luxury items. There have been many essays written about the positive and negative

The citizens of the United States of America are known for their strong sense of freedom. Take that freedom away, and there would be a prodigious riot that traverses across the country. However, the same freedom that Americans thrive on, are slowly poisoning the minds of the masses. Consumerism is the name; the plan is to slowly take over the population, and it has. Consumerism is both beneficial and detrimental to society, and freedom would not exist without the need people have to buy new and innovative items.

1.Whats consumerism ? Consumerism is defined by the preoccupation of society with the acquisition of consumer goods . Good morning/afternoon fellow classmates , today I’ll be discussing how the powerful images conveyed in Bruce Dawe’s texts Americanized and Abandonment of Autos, and a cartoon by Clay Butler, raise issues and concerns about consumerism.

Many people do not understand what overselling capitalism with consumerism means. Based on the essay by Benjamin Barber, I have learned that people mistake the difference between what they want and what they actually need. In the essay he makes a contrast between capitalism and consumerism by giving examples throughout the essay. He also outlines the values of capitalism and how it has a positive impact on society and the impact of consumerism on people.

Through the Cold War, America was transitioning in various ways such as the way messages were shared, consumerism, and the constant race against the Soviet Union. During the years 1959-1964, Rod Serling, a New York writer and playwright began using one of the newest inventions, the television, as a way to share his opinion about controversial topics. The rise of the television allowed Serling to access to a larger audience whom he could share his opinion in the form of science fictional episodes in the show The Twilight Zone. Although the show seems ominous and a horror related TV show, it allows us to understand the effects and feeling towards topics such as a possible nuclear war, consumerism, space exploration.

There is a very big epidemic of consumerism within the United Sates and it is a result of the contribution of many factors within our society. It is evident that this is not necessary when one views other communities throughout the world but America has yet to make the changes it needs to solve this problem. A big problem with retailers and producers of products is their use of sweatshops, which are located in and out of the U.S. Sweatshops are a huge problem because they are known for having very low safety standards for their employees and mistreat their employees consistently. The reason they are used is because they can give the company better profits off of their goods.

Many would say money is the most influential force in any decision. In the article “Forget money: how I found real worth when I stopped caring about getting rich” by Tom Bilyeu, the author discusses the notion about the role money has in finding happiness. The informational article “The creation of Discontent” by Juliet Schor, follows this idea by explaining that the more luxury items we purchase, the more discontent we become. However, in the contrasting article “In Defense of Consumerism” by Llewellyn H. Rockwell Jr., the writer counters by emphasizing the beneficial effects of commerce such as the increase in standard of living. Consumerism is critical to improve quality of life and allows people to find happiness Consumerism is important

Perhaps one of the most controversial, creative and courageous times in American history; the decade after the first world war would take America as a nation to the front of the world stage. It is best summed up in a reflective editorial from the small newspaper, The Atlanta Constitution, “The people of every age think theirs is the “golden age” of the world—and they think aright. The age we live in is the alivest and best that mankind has ever known” (Howell 8). And although there were aspects of the 1920s that seem to support the argument that the decade was reactionary, when seen alongside the loud, roaring culture and society, these events simply fade into background noise.

“Over the past 100 years, scientific breakthroughs and technological innovations have radically changed the human experience” (Cloer & Cloer, 2017). Over these past one hundred years, there have been so many advancements in technology and science. Meaning more access to things in this world. More breakthroughs mean that people are able to produce more goods than people need. Able to produce more things to satisfy people’s needs.

Many people claim that consumer purchases stand necessary! Like food, money, and means of transportation, but in modern day, consumers purchase products more for their looks and values, but less for their technicalities. All goods can hold a political statement. If one thinks poorly of a product that the bulk of society highly values, then they risk the chance of being frowned upon . Also, purchasing can increase one’s self-image but that feeling proves only temporary.

As Jhally explained in her “Image Based Culture” (Jhally) article, today’s marketplace economy has the biggest impact on the tools that constitute today’s commercial society. He was arguing that today’s advertisement had became a subtle force in our society, stresses consumerism by associating the procurement of commodities with happiness. However, the reviews indicates that

Some people argue that it is acceptable for people in the United States to consume at high levels because their consumerism keeps the world economy going. What are the weaknesses in this idea? Although America’s consumerism may seem to help the economy of less fortunate countries, this rampant depletion has become financially and ecologically unsustainable. Globally, 86% of consumption expenditures comes from the 20% of the world’s people in first world countries, while the poorest 20% account for only a meager 14%. It seems that consumption has become a function of our culture. Only by generating and selling goods does capitalism currently work; and the more produced and purchased the more we have progress and prosperity.

The dominance of capitalist countries has facilitated the conformity of global civilization and cultural environments resulting in an increase of consumer cultures (Sarmela, 1977; Chaney, 2004). As capitalism experiences a natural and unavoidable expansion, consumers engage with consumer culture creating invisible products such as social status, identity, cultures, and ethical relationships (Sternberg, 2017). There are two sides to consumer culture that are the values held by society; those who conform and those who rebel (Turow & McAllister, 2014). All participants of society align with either submission or resistance to dominant ideas, values, and social structures. However, as a result of continued progressive diversity and fragmentation, the distinction between submissive and resistance are blurred. Nevertheless, those who resist and rebel are still participants of consumer culture. Instead they instead form sub cultures in society with alternative beliefs, values and ideas that challenge the mainstream (Chaney, 2004). In order to better understand the relationship between consumption practice and the resistance of consumer culture, theories of reflexive project of self, prosumers, lifestyle commodification, and incorporation will be analyzed in relation to the vegan movement.

Aldous Huxley’s futuristic novel Brave New World written in 1931 is about a futuristic dystopian society in which a totalitarian government controls society through the use of science and technology and consumerism, not unlike many societies today. The advancement of sciences and technological development is the basis of society in Brave New World as the citizen’s in the society are genetically modified and engineered from birth in order to be more productive and to consume more. Although the dystopian society takes this scientific control to an extreme, we see in today’s society technology taking over the lives of individuals in order to be eligibly more efficient, more productive, and promote consumerism. A clear parallel between the novel

Consumerism is the center of American culture. Americans tend to confuse their wants with their needs. With new advances in technology, as well as the help of advertisers, people are provided with easy access to new products that seem essential to their everyday life, even though they have survived this long without them. People cannot live without food, clothing, and shelter. But realistically, according to people's different lifestyles, more than food, clothing, and shelter are needed. Most people need to work to survive. Unless a job is either in their own home, or within walking distance, a means of transportation is needed. Whether it be a vehicle, money for a taxi-cab, or a token for a ride on the subway, money must be spent