Consumerism In 1940-1960's

Advancing technology compelled consumerism. People focused on buying products outside the boundaries of their salary. The introduction of credit allowed any person to buy an automobile. Living in the countryside did not appear to be comfortable compared to living in the city. Credit allowed farm families to purchase clothing. This tempted the American people to purchase more. Coco Chanel brought standardization to the clothing industry by bridging urban and rural. Credit also gave the American people a sense of wealth and independence. Women wanted to “assert their right to make a personal choice.” Personal choices include the right to purchase clothing or jewelry. Having a job or moving to the city is also a personal choice. The job does not define the person but the particular item or activities are the determinants. Advertising influences the population to buy more products.

1.Whats consumerism ? Consumerism is defined by the preoccupation of society with the acquisition of consumer goods . Good morning/afternoon fellow classmates , today I’ll be discussing how the powerful images conveyed in Bruce Dawe’s texts Americanized and Abandonment of Autos, and a cartoon by Clay Butler, raise issues and concerns about consumerism.

Many people do not understand what overselling capitalism with consumerism means. Based on the essay by Benjamin Barber, I have learned that people mistake the difference between what they want and what they actually need. In the essay he makes a contrast between capitalism and consumerism by giving examples throughout the essay. He also outlines the values of capitalism and how it has a positive impact on society and the impact of consumerism on people.

The economy is a very fragile thing; however it can have an enormous impact on people. Americans especially are affected because they are so greedy, they always want more. Because Americans are very materialistic, they can become overly arrogant and possessive since they are used to getting their way, on account of having money.

Through the Cold War, America was transitioning in various ways such as the way messages were shared, consumerism, and the constant race against the Soviet Union. During the years 1959-1964, Rod Serling, a New York writer and playwright began using one of the newest inventions, the television, as a way to share his opinion about controversial topics. The rise of the television allowed Serling to access to a larger audience whom he could share his opinion in the form of science fictional episodes in the show The Twilight Zone. Although the show seems ominous and a horror related TV show, it allows us to understand the effects and feeling towards topics such as a possible nuclear war, consumerism, space exploration.

When Korean veterans returned from the fighting, everyone was overjoyed to be reunited with their loved ones after two huge, deadly wars.

The 1920s was a decade filled with prosperity, chaos, and excitement. During the 1920s, many ground breaking inventions were introduced, such as the Model T Ford, the radio, and the television. The discoveries and cultural developments of the 1920s would go on to shape America for decades to come. The 1920s was arguably one of the most important decades in American history, in regards to the impact it had on American culture and way of life. Such an important decade should have a nickname, thus the 1920s were called the “Roaring 20s.” The decade of the 1920s is referred to as “roaring” because it was a time of dramatic social change, as demonstrated by the birth of a consumer society, the rise of a party culture, and the abandonment of long standing morals.

The Business Dictionary defines consumerism as the “continual expansion of one’s wants and needs for goods services” (2016). Despite consumerisms current negative connotation, according to Dictionary.com the term itself originated with a more positive economic connotation in the early 1940s on the basis that consumerism inspired growth (2016). This concept of continual desire for the “latest and greatest” first became popular in the 1920s. Americans were tired of the strict rationing of World War I and were ready to begin spending money again. As production rose in efficiency and capacity, thanks to improvements made during the war, there was plenty to be sold. “By the 1920s, America was a society in which many men and women could afford

The 1950s is described as the “‘golden age’ of capitalism,” where a comfortable standard of living became accessible to many new, middle-class Americans (991). According to Foner, “the official poverty rate, 30 percent of all families in 1950, had declined to 22 percent a decade later”(991). The poverty rate declined as more Americans entered white-collared jobs with increased wages. Essentially, the “American standard of living” during the 1950s was characterized by the ability of citizens to participate in the mass consumerist society; this was only possible through an increase in income. Jack Straus, the chairman of the board of Macy’s stated “‘The consumer is the key to our economy...The luxuries of today are the necessities of tomorrow’”(Foner 994). The American economy was based off of consumers; “In a consumer culture, the measure of freedom

America had been a generally conservative nation with a population that avoided personal debt. However, this would all change during the decade known as “The Roaring Twenties.” This prosperous period embodied huge changes in the general lifestyle and culture of the American people as they embraced consumerism. However, during the 1920s the economy also faced numerous unfortunate events and unstable practices that would lead to one of the world’s worst economic crashes. There were many reasons for the economic downfall, including mass production and consumerism, excess credit and ‘playing’ the stock market, which led to the stock market crash in 1929.

There is a very big epidemic of consumerism within the United Sates and it is a result of the contribution of many factors within our society. It is evident that this is not necessary when one views other communities throughout the world but America has yet to make the changes it needs to solve this problem. A big problem with retailers and producers of products is their use of sweatshops, which are located in and out of the U.S. Sweatshops are a huge problem because they are known for having very low safety standards for their employees and mistreat their employees consistently. The reason they are used is because they can give the company better profits off of their goods.

During the 1950’s art took a major turn in history from traditional styles depicting people and scenes of everyday life to abstract thoughts and ideas that were transformed onto a canvas to express emotions and ideals in society. People, events, and society have always impacted several styles of art, but the consumer culture in the 1950’s impacted art in a new completely unique way. Post WWII society was more industrialized and more focused on developing and selling new products. The postwar generation had more disposable income to spend on the latest and greatest products and the market turned to advertisements in mass media to get their products out there to consumers. With televisions and films increasing in popularity the market flooded these forms of media with catchy flashy ads that showed favorable people like movie stars using products. With the increasing use of mass media, the culture shifted to consumerism which effectively shifted art as well. Art was directly impacted by the consumer culture because of society’s use of advertisements, photographs, and films which artists like Richard Hamilton and Andy Warhol used those elements in their own works to portray the change of societal standards in a new modern style of art called pop art.

Consumerism is the center of American culture. Americans tend to confuse their wants with their needs. With new advances in technology, as well as the help of advertisers, people are provided with easy access to new products that seem essential to their everyday life, even though they have survived this long without them. People cannot live without food, clothing, and shelter. But realistically, according to people's different lifestyles, more than food, clothing, and shelter are needed. Most people need to work to survive. Unless a job is either in their own home, or within walking distance, a means of transportation is needed. Whether it be a vehicle, money for a taxi-cab, or a token for a ride on the subway, money must be spent

The American Dream itself has come to contain consumerism as one of its most important elements. As a consequence, many Americans believe that communism represents a threat to achieving the American Dream. A society where consumerism would no longer be present is, in the eyes of many,

Consumerism is a phenomenon that has been dominant in all societies for an extremely long time. It causes people to excessively purchase goods and consume things excessive to their actual needs. “A consumer is a person or thing that consumes” (Dictionary.com). Consumerism can be defined as a belief that an expanding consumption of goods is an advantage to the county’s economy. Today people are practically brainwashed to buy more than what they need in order to keep the economy afloat. No one thinks twice about why they are buying things or maybe even what they need. Consumerism has a big impact on our country, good or bad.