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Consumerism In Brave New World Essay

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Brave New World by Aldous Huxley depicts a future world that has mechanized and removed all sense of life to being human. In this world, people work for the common good of the community and are conditioned to dislike what, today, we would consider common and healthy relationships with people and environments. The story follows a man, John, not born into the culture and his struggle with the unfamiliarity with the “Brave New World”. Published in 1932, Brave New World often leaves roots back to the world Aldous was in when he was writing the novel. I believe the genius of Huxley’s writing was his ability to effectively select the traits of 1930’s society that would later become a staple for Americanism in the coming century and, in time, allowing for a relatable story to the modern day while giving us warning to the future. To unpack that thesis, let’s start with the 1930’s that slipped into 170 A.F.. I find that the biggest …show more content…

One of the biggest things, I believe, he got accurate in his reality was the role of consumerism in this society. In Brave New World, the people are conditioned to enjoy playing sports which requires equipment to play and this causes the people to buy the things to play thus causing a demand for the goods and provides job in making those goods. Pretty much that literal textbook definition for demand economics. These people within this society are programed to the point that their only sense of normality is to consume their paychecks away, while working to make the community better as a whole. This sounds is very similar to the Ideology of the United States. An ideology surrounding the ideas that success in defined by economic growth and happiness is defined by one’s ability to satisfy their needs. In conclusion, the world of 2016 C.E. and that of 170 A.F. are not so different after all by means of economic

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