Consumerism In Dawn Of The Dead

“The mall was really busy, there were a lot of crowds there. They were buying all this stuff, like the inflatable houses for their kids, and the dog massagers, and the tooth extensions that people were wearing,”

1968 was the year that North Vietnam launched the Tet Offensive against the United States and South Vietnam, the year that Martin Luther King JR and Robert Kennedy were assassinated, the year that started student protests and riots, the year that Black Power salute occurred and finally, the year that Night of the Living Dead came out. You may be wondering why a film would have anything to do with these historic events that occurred in 1968. Well, Night of the Living Dead is a zombie horror film directed by George A. Romero, this film that Romero created was a game changer for the film industry it lead to something bigger than purely entertainment. Romero’s goal behind his low budget black and white film was to construct subtext about social issues such as the Vietnam War and many other issues that went on during 1968. Romero’s zombie film’s present a sense of the failure of human co-operation.

Black Friday shopping is a controversial issue in the United States; while many believe the day after Thanksgiving is a part of holiday festivities, others view it as destructive. Throughout “Black Friday: Consumerism Minus Civilization,” Andrew Leonard argues that the chaos of Black Friday, the day after Thanksgiving in which crowds of Americans shop all night for extremely low prices, lessens the sophistication of Americans and the true meaning of the holidays. People become so consumed in the idea of endless sale prices that they forget to embrace what they already have, such as family, food, and shelter. He believes that Black Friday shopping has become out of control and describes the negative effects of excessive consumerism. he explains how most consumers act completely insane while Black Friday shopping and how society encourages this behavior by creating commercials and advertisements. Furthermore, Leonard states that it hurts the economy and damages one’s mental health. While Leonard is probably wrong when he claims that Black Friday shopping is completely troublesome to America’s well-being, he is right that consumerism overpowers the true significance of Thanksgiving.

She allows the reader to truly imagine themselves in a zombie apocalypse by using description and comparison. “If you work in the many white-collar fields that have suffered in this recession, zombies are the perfect representation of the fiscal horror show” (Bosch, 651). Any reader that works in the white-collar fields, or knows anyone that does, can relate to what Bosch is saying because she used a vivid description and a comparison in one sentence. Readers will read this line and imagine their work chaos during the recession and immediately visualize zombies taking over the world and the madness that goes along with that. “There was a recession. It was a time of unemployment – of white-collar employment…” (Warner, 197). She also uses another type of figurative language: a metaphor. When she talks about the reality of zombie television shows and movies, she used a metaphor to compare modern day zombies to unicorns. “[n]o longer are zombies the beloved genre of the lonely, virgin teenage male, the macabre flipside of the girls’ obsession with unicorns” (Bosch, 651). She uses this metaphor to enhance the reader’s reading experience with humor but also by allowing the reader to understand how modern day zombie television shows and movies are looked upon. It is no longer for guts and gore but for fondness of shows and

Rodney Clapp, writer, editor for Wipf and Stock Publishers and expert in topics such as theology and culture, in the article, “Attack of the Zombies”, argues that many things in life are beginning to resemble zombies. Clapp assumes that the audience also views zombies as lifeless creatures that go around spreading their disease. The author’s purpose is to persuade the audience to believe that many things they see today are starting to resemble zombies. The author writes in a challenging tone for people who question the similarity of zombies to every day life. Clapp supports his argument by comparing and contrasting, and exemplification.

The article “Dead man still walking: Explaining the zombie renaissance” by Kyle Bishop is about the revitalization of the zombie genre. The article talks about the inception in the late 1960’s, the category of zombie films has had its roller coaster ride of ups and downs, starting with its decline in the early 1980’s with the release of Michael Jackson’s “Thriller” video. Furthermore, during 1990’s, due to the shift in the cultural consciousness that came with the Clinton Administration and the countries isolation from global tragedies, the popularity of these films continued to decline. Cultural consciousness refers to the understanding and awareness a shift in feelings, sensations, thoughts, of not only our own culture, but adjoining cultures.

Through the Cold War, America was transitioning in various ways such as the way messages were shared, consumerism, and the constant race against the Soviet Union. During the years 1959-1964, Rod Serling, a New York writer and playwright began using one of the newest inventions, the television, as a way to share his opinion about controversial topics. The rise of the television allowed Serling to access to a larger audience whom he could share his opinion in the form of science fictional episodes in the show The Twilight Zone. Although the show seems ominous and a horror related TV show, it allows us to understand the effects and feeling towards topics such as a possible nuclear war, consumerism, space exploration.

In this essay, I will be focusing on the analysis of the opening scene in Shaun of the Dead, specifically for the media language techniques used and how the film uses an interesting combination of genre as well as narrative to appeal to a target audience. Shaun of the Dead intriguingly merges the conventions of horror and comedy, and this is especially apparent in the opening scene that I will be analysing.

Night of the Living Dead (Romero, 1968) is a movie that contains a large amount of historical significance. This movie is well known for its incredible relevance to the year that it was released. The movie has been described as “A Newsreel of 1968”, and there is ample reason to make that statement. The year 1968 was a very tumultuous period in American history that saw a great deal of violence overseas and in the United States itself. There were many history altering events that took place during 1968, which would all serve to rile up and instill fear and anger in the American people. 1968 saw the latest presidential election in which there was great division amongst the parties, and was the election in which Robert Kennedy was assassinated. Not only did that year see the assassination of another Kennedy, but it also bore witness to the assassination of the most prominent civil rights leader of the time, Martin Luther King Jr. With these tragedies a war in Vietnam raged which had riled much of the country into protest, especially young people.

From the moment one enters the mall doors it becomes a mission. A mission to spend money in a selfish manner in attempt to feel better about oneself. In a crowd full of people all with the same intention, many malls have conquered our mindsets into believing we’re a community by coming together with no purpose. The mall is in fact a beast with attracting qualities. From the Stores, and food to the shiny floors and fancy designs.

In “Enclosed. Encyclopedic. Endured: The Mall of America,” David Guterson’s description concerning the Mall of America researches into numerous surfaces that are entrenched throughout the mall both physically and psychologically. David Guterson claims that the Mall is a psychological impact on the applicants inside. He makes this claim through his portrayals of the shopping mall’s: exterior and interior environment, the people he interviews, and the malls many titles.

The popularity and appeal of the undead has greatly increased in the past few years with the rise of the popular television show, The Walking Dead. The show began in October 2010, and is still on the air today. Before the show was created, there were The Walking Dead comic books that were first published in 2003, and continue to be published today with over 148 issues. The fascination did not begin with The Walking Dead, though. Many movies were produced, and many books published before The Walking Dead was even thought of. An extremely influential individual to note is George Romero. Romero is an American-Canadian screenwriter, film producer, film director, and editor. He is best known for his series of apocalyptic films, beginning with Night of the Living Dead in 1968. Romero has been nicknamed the “Godfather of the Undead.” Some other works of fiction and film to note include 28 Days Later, I am Legend, Pride and Prejudice Zombies and The Zombie Survival Guide, also by Max Brooks. Our cultural fascination with “the return of the dead” can be traced back to the events and the general morale leading up to World War Two, and the atomic bombings of Hiroshima and Nagasaki in 1945.

I would like to address the culture of consumerism, our desire for violence, and the change in gender roles from Romero’s Night of the Living Dead, to Boyle’s 28 Days Later.

It shows our generation as lacking spirit and recognized by consumerism. The economic element plays a huge role in this film. The director is trying to prove that society cannot survive without material possessions. We are built on consumerism. The more possessions a person owns, the greater the economy is. The movie shows that consumers are attached to material possessions and that materialism and consumerism go hand in hand. Society has adopted the values that possessions are the highest value in life and that the only way to be successful is to have a large amount of nice material possessions. These items control the people that society has become and people spend their whole lives trying to find their identity through material items.

Reading through the whole essay, there are many appealing strategies found in order to strengthen the essay academically. Brooks attracts the audience with a pathos-style strategy, giving specific movie examples to straighten up the essay. The movie Night of the Living Dead resonates the viewers with an image of a flesh-eating and harmful zombie figure instead of a harmless voodoo-created zombie, which makes the notion of zombies transformed into a horrifying figure, provoking the sense of fear of audience with emotional appeal. The revolutionary creation of zombie film was led by George A. Romero, the father of the entirely new horror genre. In his work, zombies are characterized as a form of undead