Consumerism In Fight Club

1359 Words6 Pages
David Fincher’s film, Fight Club (1999), puts the internal struggles for meaning that heterosexual white men experience within today’s society into motion. Charles Guignon examines the film’s violent and sexual factors as well as how they pose a meaningful appeal to violence, primarily, in the young men of our society. Moreover, the film “stirs up a fascination with violence that many of us may feel, an attraction to inflicting pain and experiencing pain ourselves (35).” Through concepts of absent fathers, consumerism and an aimless being, Fight Club platforms a provocative view on how men in modern society have lost their identity through emasculation and the extremely disturbing activities they combat in order to find it again. Fight Club asserts the path to finding one’s meaning is not simple and, in turn, develops into a despairing and inconclusive struggle. The excessive consumerism in the film signifies a sign of emotional emptiness. The film provides the viewer extensive knowledge on contemporary American society by raising important questions about the embraced values in that society. With the struggle for finding meaning and the prevalent masculine identity crisis manifested in Fight Club, why do some men’s daily lives fail to satisfy them in contemporary society? And correspondingly, how is the main character, Edward Norton, truly “nameless?” In Fight Club, Ed Norton’s character, let his name be ‘the Narrator.’ In the very beginning of the film, he appears as a
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