Consumerism In The NBA

Sports teams are switching to a variable-pricing strategy for tickets so that they can get a higher profit on games with record attendance numbers. They feel the need to do so because the marginal costs, such as construction payment and players’ salaries, did not equal to the marginal revenue, since attendance was severely dropping. To pay for the marginal cost, the sports team needed to capitalize on things that they were sure of, like increasing attendances to games between major sporting rivals.

In the history of business, there has been a clear record of industry heads finding something or someone as a mainstay and bedrock for their respective companies or corporations; there is often a chief product that keeps many businesses afloat, even in the rough times. Apple found it's own in 2001 with the iPod. McDonald's has had the Big Mac since the late 1960s. Nike, however, found their goldmine in a person with Michael Jordan. Walter LaFeber's Michael Jordan and the New Global Capitalism tells the paints the picture of the rise of young Michael Jordan from his middle-class family in racist North Carolina up through college and into the NBA where he becomes an

Professional sports has become one of the most popular industries in the world today. The media spends billions of dollars on advertisements and teams spend millions of dollars on professional athletes all for one reason, the fans. The fans ticket sales and merchandise purchases are what keeps all the sport teams around and prevents professional athletes from losing their jobs. There are three types of fans in the sports world, average fans, fanatics, and fair-weather fans.

In sociology, there are 3 paradigms. There is the conflict theory perspective, the symbolic-interaction perspective and the structural-functionalist perspective. From a conflict paradigm point of view, the essay would focus on gender and how the assumption that girls lack the same level of strength and stamina as men. The WNBA (Women National Basketball League) doesn’t get the same amount of respect as the males do in the NBA (National Basketball League). Another issue could be that the NBA players have a higher annual salary than an average teacher. A structural-functionalist approach could be focused on how it creates jobs (the NBA) and academically too. Basketball could also be focused on how

1.The athlete isn’t technically making money off their playing ability they’re making the money from the name on the back of their jersey.

One of the key things for the National Basketball Association during the Playoffs is their marketing strategies. For the NBA it’s important to give out an incentive for their followers to watch the games. They spent millions on their public image and how to display it but why and how does this tie into IT? Well the whole concept is IT related as well as the people working their magic behind the screens.

Some people believe that NBA arenas will fill up in spite of high ticket prices. Just last year Michael Jordan made 33.14 million dollars while the whole Chicago Bulls salary cap was 26.9 million, and all season long seats were filled. That means to some that no matter the amount, people will continue to attend NBA games.

WNBA attendance and NBA attendance vary significantly. Is this variation a result of women’s professional sports not having a large fan base, differing marketing strategies used by the WNBA and the NBA, less attention to women’s professional sports by the media and sports broadcasting networks, or a combination of all three of these issues? Through the use of statistical data, one can determine that attendance levels are favorable to the NBA as opposed to the WNBA. In an attempt to answer this question, I examine marketing strategies such as digital marketing used by both the NBA and WNBA and the differences in who their target audience is when applying their marketing strategies. Additionally, I compare and contrast data related to the amount of time each of these organizations receives on popular sports broadcasting networks. In an interview with Chris Forrest who previously held a marketing position for the Lakers and the Sparks, we examine the marketing differences and their effects on turnout between the two teams.

Sports organizations are almost obligated to abide by the antitrust law. While the NFL, NBA,and NHL are subjected to the Sherman Act, The MLB has been exempt from federal antitrust law since 1922. “...Indeed, the Sherman Act...is almost seen useless to them because the individual teams within each league must work closely together to coordinate their competitive athletic events, courts have struggled to apply section 1’s anti collusion restrictions in a consistent and coherent manner to curtail the league's anti competitive practices” (Grow 10). With the organizations being so intertwined with each other, the teams within each organization can't really compete against each other financially, thus not really creating a monopoly where one franchise

According to Adrian Wojnarowski of ESPN, the Boston Celtics have signed German forward Daniel Theis to a two-year deal. In addition, the Boston Celtics requested waivers on center Tyler Zeller, whose $8 million contract would have become guaranteed on Sunday.

When a fan purchases their ticket to attend the Philadelphia 76ers, they usually are there for the entire experience. Our topic, Colin and I chose is fan safety regarding the NBA Fan Code of Conduct. Therefore, the NBA Fan Code of Conduct is properly printed on the back of one’s ticket. Most importantly, it is also addressed before the game is played and is shown on the jumbotron. According to the NBA Fan Code of Conduct, ”The National Basketball Association, the Philadelphia 76ers, and the Wells Fargo Center are committed to creating a safe, comfortable, and enjoyable sports & entertainment experience. NBA fans have a right to expect an environment where:

Economic theory introduces us to four different types of markets: perfect competition, monopolistic competition, oligopoly, and monopoly. Professional sports teams operate in an environment that is different than the typical business structure. The goal of this paper is to look at this industry, in particular the NFL, in an economics context and gain an understanding of the market structure of this unique industry. To do this I will discuss a brief history of the National Football League in the U.S. and how this organization is structured. I will also discuss typical market structures and type of

Consumerism is the center of American culture. Americans tend to confuse their wants with their needs. With new advances in technology, as well as the help of advertisers, people are provided with easy access to new products that seem essential to their everyday life, even though they have survived this long without them. People cannot live without food, clothing, and shelter. But realistically, according to people's different lifestyles, more than food, clothing, and shelter are needed. Most people need to work to survive. Unless a job is either in their own home, or within walking distance, a means of transportation is needed. Whether it be a vehicle, money for a taxi-cab, or a token for a ride on the subway, money must be spent

The NBA has had its fair share of young superstars like Dwight Howard, LeBron James, and Amar’e Stoudemire, but it’s had an even larger number of busts such as Anthony Bennett, Jahlil Okafor, and Greg Oden. Players who never quite flourished into the players their clubs wanted. There is an easy solution to this problem, an age limit. Extending the age limit from one and done to 20 or 21, would be very beneficial for the players, the teams, and both the NCAA and NBA.

The basketball sneaker market holds great importance to basketball players and fans and is an important part of the footwear market. A rough size of the basketball footwear market can be determined by the total market revenue divided by the average price of basketball sneakers to find the approximate number of units sold in a year. In 2016, the basketball footwear market in Canada reached a total revenue of $140 million (Hutchins, 2016). In the current market the average basketball shoes cost around $190. The total market revenue divided by the average price of basketball shoes equals approximately 740, 000 units sold within this year.