Consumerism Is Valued More Than Individualism

881 WordsNov 9, 20144 Pages
Consumerism is Valued more than Individualism Aldous Huxley’s novel, a Brave New World, is a dystopian novel that explains how being a consumerist society instead of a humanistic society can be damning. Central to the dystopian society is the absence of books. Huxley sees books as being a central element in the control of the novel’s society, and the absence of books leads to the loss of reading and loss of writing, but ultimately to the supreme control of the novel’s citizens. Early in the novel, a group of delta infants are being conditioned to dislike flowers and books in a human producing factory: “Now turn them so that they can see the flowers and books.” (Huxley 20) Once the children start crawling to the “sleek colours, those shapes so gay and brilliant on the white pages,” (20) the children experienced a conditional shock when the director, “lifting his hand, gave the signal.” (20) A student viewing the conditioning of the infants explains that the reasoning for conditioning the infants not to like books is because “reading something which might undesirably decondition one of their reflexes” would be bad for a society that is all about control because the society would no longer be in control of that specific reflex, thus lessening their control on an individual. If a consumerist society, the society Brave New World presents, is unable to control its citizens, then the efficiency of the society decreases, and being the best and most efficient society is impossible
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