Consumers Attitude Towards Green Practices in the Hotel Industry

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In this study, the first objective that being stated is to investigate consumer attitudes towards environmentally responsible or green practices in the hotel industry. Attitudes are how to set the thoughts or feelings about something. It is also an inclination or tendency to respond positively or negatively to a particular idea, object, person or situation. Referring to past paper, the consumer attitudes towards green practices are mostly positive where many of the survey in the past study show a good reaction when being asked about green or eco-friendly practice. According to Tierney, Hunt and Latkova (2011), consumer responded that it is essential that travel industry to become green as they believes that the children futures depends on …show more content…
In this study, the first objective that being stated is to investigate consumer attitudes towards environmentally responsible or green practices in the hotel industry. Attitudes are how to set the thoughts or feelings about something. It is also an inclination or tendency to respond positively or negatively to a particular idea, object, person or situation. Referring to past paper, the consumer attitudes towards green practices are mostly positive where many of the survey in the past study show a good reaction when being asked about green or eco-friendly practice. According to Tierney, Hunt and Latkova (2011), consumer responded that it is essential that travel industry to become green as they believes that the children futures depends on the sustainability practices and most of the consumer agreed that they are willing to pay an extra 10 per cent for green practice. The research done by Rezai et al., (2013), indicates that the consumer in Malaysia more than half have heard about the green concept and most of them believes that going green can provide a better future for the planet but they believes that going green is costly. One article from The Star Online (2014) states that Malaysia traveller is seeing to prefer the eco-friendly hotel by stating that 60.64 per cent Malaysian traveller indicated that they prefer eco-friendly hotels, there were 42.8 per cent are willing to pay US$10 to US$50 (RM33-RM163) more to stay at green hotel. 15.2 per cent of Malaysian said they
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