Contagious By Jonah Berger : An Insightful Novel

When people see an advertisement on something they are interested in they are more likely to buy it, in the book the corporation does the same

After reading The Tipping Point, I have learned many important “tips” in marketing. Malcolm Gladwell, author of The Tipping Point, identifies three important concepts based on his deep studies throughout his life: “the Law of the Few”, “the Stickiness Factor”, and “the Power of Context”. These factors play essential roles in deciding if a particular trend will work in widespread popularity. He makes these concepts interesting and understandable.

Word-of-mouth is the major factor to help people make decisions on buying high-involvement products (Gu, Park, & Konana 2012, p. 182).

In his book, The Tipping Point: How little things can make a big difference (2000), Malcolm Gladwell highlights the power of intelligent action and the potential of little changes for starting epidemics. Concepts such as the law of few, the stickiness factor, and the power of context arouse epidemics both in macro-level and in micro-level. In detail, the law of few affirms the influence on communication. Connectors, mavens, and salesmen each has abilities to conjoin, collect, and cajole; they distribute information globally. The stickiness factor refers to a technique, which emphasize and allow information to stick in the minds of consumers. Last, the power of context stresses that both individual’s reaction and community’s cohesion can

On “The Tipping Point” by Malcolm Gladwell discuss different concepts that explain the sudden spread of a product or idea. Gladwell explains that this sudden and instantaneous spread is very similar to an epidemic. Gladwell uses the examples of fashion trends, the success of a book, the decrease of crime in New York City, smoking and the increase of suicide rate. To explain “the three rules of the Tipping Point, the law of the few, the stickiness factor and the power of context” (29) influence how a trend, product or action takes off as an epidemic. In the power of context Gladwell introduces a different way of being a connector. That one person can connect to many groups (173) and that small groups have the potential

In the 21st Century there are many ways of marketing, promoting an idea, opinion, or product. Commercials, events, workshops, and the internet are ways that information can be obtained by consumers, and it also gives people opportunities to be enlightened or object to other person’s views or ideas. In addition, magazines are a useful tool for an individual to gain insight on different topics from one product and explore opinions from many reliable individuals. This essay will explore three magazines all from the same publisher; Parents Magazine. The target audience

Last year, even though Kylie Cosmetics had their highest yearly sales, Fenty Beauty’s first month of sales were 5 times more. Then as the next month came along, Fenty Beauty’s sales raised by 35%. How could it be possible that one beauty line in their first month could experience way more sales then another beauty line experienced in two years? In The Tipping Point, author Malcolm Gladwell explains how influential people, cultural/social factors, and the stickiness factor all apply to a certain epidemic. He divides calls these the Laws of Epidemics.

Key concepts such as getting an audience 's’ opinion on products and/or companies is essential for keeping a relationship intact between the public and a company. On page 9 of The Martha Rules, Martha Stewart (Stewart) explains the importance of having an audience trust a business and how engaging with the audience brought a better relationship with a company and the public (Stewart, 9). An example in life is from the new Amazon football television program, Amazon gains daily customers and with their trust, the customers will pay for the football program to save money on watching the game rather than on television or in person (Novy-Williams). Amazon is gaining trust from their audience and

Already I can tell that this book is more difficult than most other novels I have read. It seems as though Roth is in favor of using long sentences and complex vocabulary. I sometimes had to reread sentences a few times because there was difficult vocabulary I needed to look up and the sentences were long. I needed to read each sentence piece by piece to make sure I could understand what the author wanted to convey to the reader. Although the text seemed overwhelming when I read the first few pages; once I began reading sentences in increments I could more easily understand the text.

Time is only running out, and it is one of the most vital and overlooked qualities of life. Albert Camus highlights the theme of time in his 1947 novel, The Plague. Through the use of allegory and point of view, Camus substantiates that when people are not aware of time and its advancing, they are wasting the precious and limited time of their lives. He constantly establishes that the amount of consciousness obtained by a person is the difference between spending time wisely and foolishly.

Laura and her boss Isabel have the garden variety marketing problem in the age of ubiquitous media advertising; how to reach the customer and sell your product amidst "ad-zapping devices and a decrease in consumer attention spans" (USAToday.com. October 10, 2006. PP. 1). Bob Gamgort, President of MasterFoods indicates that "the average American is exposed to 650 advertising messages a day" (Peebles, Ellen. October 2003 P. 32), however; that number may be drastically low, as a second estimate pegs the figure at 3,000 to 5,000 a day (USAToday.com. October 10, 2006. PP. 2). Regardless of which figure is correct, Bryant's marketing team must find innovative ways to compete in an ad frenzied environment; leading to the question of the efficacy of Laura's product placement/ celebrity endorser idea.

This book report discusses the best seller nonfiction book, “The Tipping Point” by Malcolm Gladwell. This book is an interesting read to understand the science of epidemics in all areas of life. The author various examples to elaborates as to how small actions at the right time, in the right and with the right people can create a tipping point for a product/service. For instance, Hush Puppies ‘tipped’ in 1993, when a few fashion-forward hipsters from Soho New York started wearing the failing brand again. A chain reaction was triggered through this small event, which cascaded though the US increasing sales and creating a word of mouth epidemic. Gladwell explains three point plan of how any brand

Press agentry, public information, two-way asymmetric public relations, and two-way symmetric public relations are four models of public relations theory devised by Grunig and Hunt (1983). In this essay, the author goes on to identify an example each from current public relations business practices that goes on to show the four public relation models in action. Further stress is provided to ensure that the examples have all been taken place within last twelve months in the Australian media and justification of selection is to be done by comparing it with real world examples that are chosen.

Over the last several years the process of reaching out to customers has been continually changing. Part of reason for this is because more people are turning to the Internet as a way to be able to promote their products and communicate to a larger audience. A good example of this can be seen with the election of Barack Obama in 2008, with him using this medium as a way to gain support and funding for his campaign. This allowed him to utilize this new technology to effectively connect with and inform voters about key issues. Over the course of time this helped his campaign to gain momentum. Once this occurred is when he was able to stand out against his rivals through effectively utilizing these tools. (Miller, 2008)

In an environment where there is a significat growth in the usage of the Social media, like facebook, twitter, what's app and so on. All these sources of social media involve the presence of the Word of mouth. Word of mouth plays an important role in marketing for a brand whether it is a good or a service.Word of mouth offers a way to obtain a significant competitive advantatge to a brand.