In the Introduction chapter of Jonah Berger’s book, Contagious: Why Things Catch On, we are introduced to Howard Wein, a successful businessman in hotel management and in hospitality. Wein helped Starwood Hotels launched its sister brand and micro managed billions of dollars in revenue as Starwood’s corporate director in food and beverages. Despite his successful background, Wein fancied for a smaller, more restaurant-focused environment. Leaving his business prospects in Philadelphia, he moved…

Executive Summary For “premium” chocolate maker Scharffen Berger (SB), quality is king. Their distinct process creates a “taste experience” second to none, an unparalleled quality that must be maintained despite apparent capacity issues. To satisfy the rising market’s demand for its product, it must address three primary issues related to capacity: bottlenecks, expansion, and economies of scale. The current bottleneck in the Conche (output=1,344 kg. /day) will be remedied with the installation…

Peter L. Berger once said, “The sociologist routinely experiences culture shock in his own home.” The definition of cultural shock is when someone finds himself or herself in an environment that’s unfamiliar and someone doesn’t really know how to act or do. It is out of the person’s comfort zone and to try to fit and feel included in society, once must first face the uncertainty of how the unknown culture acts like. When the sociologist looks closely at these things, he finds unexpected motives,…

It is thought that Jonah, the fifth of the Minor Prophets, lived during the reign of Jeroboam II, when the kingdom was divided. (Lockyer, 198) Although the Book of Jonah is quite short, just two and one-half pages, it is not short on themes. Because there are so many themes it is hard to classify or to determine its primary message. (Anchor 936 and New Interpreter's 490) These themes range from running away, praying, second chances, anger, and God's compassion and mercy, to name a few. The…

Central Theme The central theme in Jonah Berger’s book, Contagious: Why Things Catch On, focuses on the six important principles of STEPPS that can make a good or service circulate quickly amongst the mass public. Berger explains the reason behind why people talk about a certain product and the resulting factors. The six “ingredients,” Social Currency, Triggers, Emotion, Public, Practical Value, and Stories, “cause things to be talked about, shared, and imitated” (Berger, 2013). Basically, STEPPS create…

The Sign of Jonah is a story found in the Gospels of both Matthew and Luke. In this story, the people ask Jesus for a sign from heaven, Jesus in return calls the generation of people evil and denies them a sign. He in return gives the people the sign of Jonah. Jesus says the Queen of the South will rise up at the judgment with the generation and condemn it. This story has many similarities in both Matthew and Luke, but there are also some very key differences as well. This paper will compare both…

Chickenpox is a disease that is predominantly seen amongst children. This disease is highly contagious and widespread. This is why it is important to quarantine a person with chickenpox right away in a sense. It is important that a person is not near someone with chickenpox. Any kind of direct contact with a person that has never contracted chickenpox will immediately make the person susceptible to getting chickenpox right away. Chicken pox is a disease of the skin that makes the person get…

In “Ways of Seeing”, John Berger, an English art critic, argues that images are important for the present-day by saying, “No other kind of relic or text from the past can offer such direct testimony about the world which surrounded other people at other times. In this respect images are more precise and richer literature” (10). John Berger allowed others to see the true meaning behind certain art pieces in “Ways of Seeing”. Images and art show what people experienced in the past allowing others…

JONAH OLD TESTAMENT EXEGESIS K. Andersen Old Testament BIB 303 November 28, 2012 Table of Contents Outline………………………………………………….2 Introduction……………………………………….……3 Content Analysis………………………………….……3 Nineveh and Jonah’s Decision…………………………5 Main Characters………………………………….….…8 Jonah’s Rebellion and God’s Grace………...…………11 Conclusion…………………………………….……….12 PracticalApplication………………………………..….12 Outline 1. Content Analysis: Jonah 1:11-17…

Book of Jonah is an example that will be used to determine if this particular story describes an accurate recount of history, or if it teaches the readers a lesson. In the Book of Jonah, Jonah (the prophet) is instructed to go to a pagan city (Nineveh) to preach to the Ninevites, hoping that they will repent for their sins. However, he challenges God and travels to Tarshish instead. Jonah receives consequences for his actions and Nineveh is eventually forgiven by God. Although the story of Jonah appears…