Contagious : Why Things Catch On By Jonah Berger

I give this restaurant extremely high marks for producing a quality product.” Another bonus is that the restaurant is very popular, meaning the food is in high demand. Therefore the food that is already out doesn’t have time to get old and stale. But consumers don’t just want great tasting food in any amount; they want enough to fill them up until the time comes for their next meal.

The retail industry is redefining business formulas to maximize opportunities of interaction with consumers by developing service solutions to support value creation processes (Montagnini, 2009). Eataly represents an innovative, brand-new retail formula in the Italian food market, bridging retail and consumer education concepts to enhance guests value experience (Montagnini, 2009). Eataly’s business model is an attractive value proposition that has proven to be innovative and successful. This model is greatly executed by utilizing enormous spaces in high-traffic areas, which helps fulfil Eataly’s three tenants: eat, shop, and learn (Edwards, 2015).

Partners David Greig and Angela Peck are considering opening a new business in London, Ontario named Beyond the Bean (House, 2013). Beyond the Bean would be a unique cafe where users could eat and drink while playing a variety of sit-down games and was inspired by a visit Greig made to a wildly popular location called Snake and Lattes in Toronto, Ontario (House, 2013). Greig’s vision for the new business was a place where people could get out and have some fun in a fairly unique way without having to spend too much money (House, 2013). However, various factors of this concept must be analyzed in order to determine how to best execute Greig’s vision.

This paper will introduce a product and service which operates in the U.S. with the intent to expand within foreign markets eventually. The service that I chose is a current service in the food service industry that does exist but would benefit from enhancing it; there are market trends for the new service that would definitely satisfy potential customers’ needs and wants once the idea is brought to their attention. The goal is to bring the feel of the city’s fine dining and lounging experience to areas outside the city without having to travel far or spend more. The service is an

When we first open The Cheesecake Factory restaurant in Beverley Hills, California, the seeds of “service-mindedness” and

Typically, consumers go out to eat not only for good food, but we also expect good services, fresh ingredients, proximity, and an atmosphere to match. My client is The Varsity Club Tavern in Morgantown, WV. Usually just referred to as The Varsity Club, but the tavern part gives a little hint to the overall feel of the restaurant. As you may know, taverns are places that sell beer and other beverages and some of the time food. The Varsity Club offers an extensive beer selection and

Question 2. TCO 6. Discuss the phenomena of celebrity-theme restaurants. Why do some fail and some succeed?

A final reason why personal responsibility is lost in people currently is thanks to trends seen in modern society. A rising trend of people partying the night away and disregarding their responsibilities has become increasingly popular in the last decade. This mentality where people should be living life to the fullest is a noble sentiment that is well intentioned, but too many people are interpreting the notion as ignoring life in favor of amusement. This behavior is seen as acceptable when others are doing it in the first place, only for others to follow suit. This is explained when Jonah Berger wrote in his book Contagious: Why Things Catch On, where he studies trends and examines why they happen, explaining that “[people] want to be in

Authoritative structure and outline help organizations to comprehend themselves and in a perfect world to cooperate to perform all the assignments and accomplish all the objectives of an organization. Frequently when a company is small and beginning up, it ignores both of these ideas while it makes sense of its character, errands, capacities and everything authoritative structure and outline help put in place. Contrastingly, when Gus Agioritis opened his little Boston Pizza and Spaghetti House in 1964, his technique was to develop the restaurant by concentrating on franchising. "Take on a similar mindset as a client, convey extraordinary sustenance and quality, and work nearly with your accomplices." (BP International Inc., 2014). Boston Pizza has conquered this by concentrating on the three mainstays of achievement, which are the scenery for all choice making that has supported the advancement and accomplishment of Boston Pizza. The three pillars of this concrete pizzeria are responsibility to the franchisee benefit, responsibility for building the Boston Pizza brand, duty to persistently enhancing the client experience.

When it comes to the topic of addiction, most of us will readily agree that it is a miserable trait to possess. An addiction is a physical and psychological state of being that if not treated correctly could result into harmful wrongdoing. In The Power of Habit by Charles Duhigg, he recounts a story in which a fatigued housewife named Angie Bachmann lost all of her family’s assets, amounting to a million dollars due to a gambling addiction. Every habit has three components: a cue or a trigger of an automatic behavior to start, a routine the behavior itself, and a reward which is how our brain learns to remember this pattern for the future. According to Duhigg, “you cannot extinguish a bad habit, you can only change it” (63). Duhigg

For this Business Strategy Report, I have selected a restaurant chain named Nando’s. It was established in 1987 by two friends, Fernando Duarte and Robert Brozin (Nando’s.com, 2017). Although being a South African brand it has Portuguese influence and the restaurant chain depicts these designs. Nando’s specialty is flame-grilled chicken spiced with their unique selection of marinade sauces and spices ranging from mild to extra hot and for those individuals not into the hot stuff, there’s a lemon and herb option. It also has other selected food options to choose from in their attractive menu. Its niche market is working middle class male and female customers who enjoy spicy food and casual dining. It also caters for kids and families.

In order to achieve these strategies company undertakes a 5 P’s integrated approach to people, products, place, price and promotion. Company relies on its ability to continue to innovate and reinvesting in the restaurants to develop them according to system plans for world-wide growth, being consistent in providing excellent customer service and clean and friendly environment which enriches customers experience and create an overall difference that balances profitability with value.

Bruce Melhuish has finished his first year as a franchisee of Sunset Grill and has had some difficulties. He is staying focused on differentiating his restaurant due to his clientele. Bruce’s Business-to-customer experiences create added value by engaging and connecting with the customer in a personal and memorable way. (Fitzsimmons, Fitzsimmons, & Bordoloi 2014). He has done this by deviating from the franchise model by adding personal touches to the restaurant such as a unique set of salt and pepper shakers, serving a small

To owner, Rocky Aoki and his team, their understanding on consumer patterns became their advantage; the consumer’s distrust of exotic food and their enjoyment of eating in exotic surroundings, and the customer’s interest in watching their food cooked. Though unique, this system allows the business for greater control on the flow and options given to the customer.

The CEO (Chief Executive Officer), Howard Schultz pointed that the main reason from the decline of “Starbucks Experience” was that the number of Starbucks shops increased sharply from only 1,000 to 13,000 within ten years. Other people considered their brand has been commercialized, and the customers hadn’t had enough enthusiasms to appreciate every moment of their coffee any longer. He suggested that Starbucks should re-find its origin. Nevertheless, his advice apparently was opposite to the