Contemporary Business Environments Topics

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“Winners don’t do different things, they do things differently”

DEFINITION: As the topic (unconventional marketing) tells us that there should be no definition, there are no rules, there is no leader. The only thing that matters is ‘being different’ in such a way that attracts more attention and gives you more profits than the standard marketing practices.

RELEVANCE IN CONTEMPORARY ENVIRONMENT: As the world is becoming glocalized (global village), the competition is increasing at an unprecedented rate. As a result the world is becoming an over communicated society which results in target customer getting more confused and irritated. To retain the market share and profits in such a confused situation, companies
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It has some limitations also such as in India this medium is highly untapped because internet using population is relatively very less still and through this medium, companies cannot reach out to rural market. Moreover in the urban market also they cant target people above 30 years of age.

ADDITIONAL INPUTS: The types of products which are sold online are the kinds which do not demand high involvement from the consumer side. They don’t have to think a lot while these products such as online booking, buying books, etc. This aspect was not touched in the presentation which explains the kinds of products and services are sold online

FUTURE OF DIGITAL ADVERTISING: The next inn thing in the advertising industry in India is going to be digital advertising which would be selling the products and services to all kinds of customers with no age barriers. In this medium the buyer power is going to increase to such an extent that consumers will be deciding which ads they would want to see and appreciate. This medium is going to be more interactive and will definitely eat the share of other forms of advertising.


Myths and Trends

INTRODUCTION: The words ‘Marketing Beyond 2010’ give you the clear warning that even before you start thinking about changing the rules of the game, it will be different game already. And then there will be new rules and the moment you will be able to understand the rules of the new

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