1. Identification of Contemporary Issues in Hotel Industry. • Issue: Some Hoteliers find it difficult to understand the importance and implementation of Social media strategy for their Business. • Management area issue: Social Networking Marketing and Technology • Introduction: The purpose of this research is not to evaluate how many hoteliers vigorously using social media strategy, comparatively is to examine the area and objective of the issue why some hoteliers don’t understand and grasp the
CONTEMPORARY ISSUES IN HOTEL INDUSTRY Introduction The need for brand loyalty in the hotel industry is becoming a debatable issue for the different companies within the hospitality sector (O’Neill and Xiao, 2006). The assignment here focuses on critically analyzing the published article on Hotel Brand Strategy thereby identifying the different explicit and implicit assumptions made within the article along with the relevant evidences. The assignment further focuses on the analysis of the logics
CONTEMPORARY ISSUES IN THE HOTEL INDUSTRY Critique Article- 2 Submitted By: Tariq Tanveer Mudh Student ID- 1000020230 Assumption- 1 The performance of new industry entrants can be effected by their pre-entry experience. Evidence- The author has provided the evidence in the form of Ganco and Agarwal, 2009 to support this assumption. It is essential for every new firm to have particular experience in specific field which help them to survive and compete with other rivalry in the market
Contemporary Issues in Hotel Industry Critique Article 1: Hotel Brand Strategy 8/8/2015 Student ID: 1000020140 Student Name Ames Patras Gill INTRODUCTION Presently the importance of brand loyalty in context of the hotel industry has become a debated issue. In the hospitality sector, various researchers and scholars have represented different perspective regarding brand loyalty. This paper will focus on critical analysis of the article “Hotel Brand Strategy”. Moreover, relevant evidences have
Contemporary Issues in the Hotel Industry Critique-1 Hotel Brand Strategy Submitted To: Submitted By: Mr Say Chong Lim Tariq Tanveer Mudh Student ID- 1000020230 Introduction Branding strategy has become an essential part of all the industries and the business organizations believe that it is the brand which makes and withstands the value for a longer period of time. Branding is one of the most important aspects of any business large or small and it is the effective brand
Contemporary issues in the Hotel Industry Branding strategy has become an essential part of all the industries and the business organizations believe that it is the brand which makes and withstands the value for a longer period of time. Branding is one of the most important aspects of any business large or small and it is the effective brand strategy which gives a major edge in the competitive markets. In this article we will find ten assumptions in the hotel industry which might give a boost or
Contemporary issues in hotel industry: - A comparison of the performance of independent and franchise 1) Correctly identify explicit and implicit assumptions, challenges to the assumption made with their evidence. (15 marks) Although, franchisee plays a dominant role in the hospitality industry but there are still many entrepreneurs who enters the industry as independent hoteliers. These independent hoteliers have the zeal to work and the independent performance has often been evaluated in comparison
organization that helps in maximizing the performance of the employees for meeting the objectives of the organization. In this contemporary world, the importance of hotel and hospitality industry is increasing in a rapid rate and hence managing the people within the hotels and restaurants is now a major concern. This is because, it is generally seen that the hospitality industries that deals with the welfare and satisfaction of the customers, do not give much care and importance to the employees. As mentioned
problem faced by the hotel industry that employees of particular organisation are not engaging to maintain the service operations in the hotels. Due to severe loss to the organization in the terms of bad quality, productivity and also harming to the reputation of the hotels. The service industry (Hotel Industry) deals with the identification of the contemporary issue of Human resource management along with the discussion on the employee engagement process as the contemporary issue. According to my personal
Research Proposal On A Comparative study of Contemporary issues in HRM faced by the Indian and Nepalese Hotel and Restaurants Business in Amsterdam, Netherlands Submitted By: Hariom Bhandari (S40937) Submitted to: Wittenberg University Apeldoorn, Netherlands Tables of content 1. Introduction and Background 3 2. Problem statement and Objectives 3 3. Purpose 3 4. Research Importance 3-4 5. Research Methodology and Designs 4 6.1Research Philosophy