CONTEMPORARY ISSUES IN HOTEL INDUSTRY Introduction The need for brand loyalty in the hotel industry is becoming a debatable issue for the different companies within the hospitality sector (O’Neill and Xiao, 2006). The assignment here focuses on critically analyzing the published article on Hotel Brand Strategy thereby identifying the different explicit and implicit assumptions made within the article along with the relevant evidences. The assignment further focuses on the analysis of the
Contemporary Issues in the Hotel Industry Critique-1 Hotel Brand Strategy Submitted To: Submitted By: Mr Say Chong Lim Tariq Tanveer Mudh Student ID- 1000020230 Introduction Branding strategy has become an essential part of all the industries and the business organizations believe that it is the brand which makes and withstands the value for a longer period of time. Branding is one of the most important aspects of any business large or small and it is the effective brand
Contemporary issues in the Hotel Industry Branding strategy has become an essential part of all the industries and the business organizations believe that it is the brand which makes and withstands the value for a longer period of time. Branding is one of the most important aspects of any business large or small and it is the effective brand strategy which gives a major edge in the competitive markets. In this article we will find ten assumptions in the hotel industry which might give a boost or
Contemporary Issues in Hotel Industry Critique Article 1: Hotel Brand Strategy 8/8/2015 Student ID: 1000020140 Student Name Ames Patras Gill INTRODUCTION Presently the importance of brand loyalty in context of the hotel industry has become a debated issue. In the hospitality sector, various researchers and scholars have represented different perspective regarding brand loyalty. This paper will focus on critical analysis of the article “Hotel Brand Strategy”. Moreover, relevant evidences have
CONTEMPORARY ISSUES IN THE HOTEL INDUSTRY Critique Article- 2 Submitted By: Tariq Tanveer Mudh Student ID- 1000020230 Assumption- 1 The performance of new industry entrants can be effected by their pre-entry experience. Evidence- The author has provided the evidence in the form of Ganco and Agarwal, 2009 to support this assumption. It is essential for every new firm to have particular experience in specific field which help them to survive and compete with other rivalry in the market
1. Identification of Contemporary Issues in Hotel Industry. • Issue: Some Hoteliers find it difficult to understand the importance and implementation of Social media strategy for their Business. • Management area issue: Social Networking Marketing and Technology • Introduction: The purpose of this research is not to evaluate how many hoteliers vigorously using social media strategy, comparatively is to examine the area and objective of the issue why some hoteliers don’t understand and grasp the
Contemporary issues in hotel industry: - A comparison of the performance of independent and franchise 1) Correctly identify explicit and implicit assumptions, challenges to the assumption made with their evidence. (15 marks) Although, franchisee plays a dominant role in the hospitality industry but there are still many entrepreneurs who enters the industry as independent hoteliers. These independent hoteliers have the zeal to work and the independent performance has often been evaluated in comparison
INTRODUCTION In this contemporary era, it is very important for the hospitality industry that its HR department come up with strategic techniques of retaining the employees and not lonely that but also find the qualified workforce which will boost up the organization in the longer run. As we all know the facts that the hospitality industry is operating in a competitive market and in order to gain competitive market. So better workforce and skilled staff would help them to increase their value in
In this contemporary era, it is very important for the hospitality industry that its HR department come up with strategic techniques of retaining the employees and not lonely that but also find the qualified workforce which will boost up the organization in the longer run. As we all know the facts that the hospitality industry is operating in a competitive market and in order to gain competitive market. So better workforce and skilled staff would help them to increase their value in the market in
twenty-five years, hotel industry has been gripped the most essential element that actually has positive effect on the development. In the concept regarding modern high-flying marketing strategies, branding is considered as the most imperative factor as the top-notch industries have realized the worth of it. This is the most developed section of hospitality industry that is basically dependent on the pillar of first-rate services. Like various major industries, the base of hotel industry is about the notion