Contemporary Issues Of Hotel Management Essay

For instance, in the hospitality industry, the Hilton brand symbolises high-end properties, elevated quality of service and a unique guest experience. Brand name and brand image are essentially two factors that differentiate companies which operate in the same industry and market. Therefore, the brand name must be unique. Hotel companies like the Hilton have established strong national brands and seek to use them globally with an intention of increasing profits. Once its established as a global brand, the company has successfully created an international image that can lead to increased efficiency through branded marketing efforts and cost savings on a much larger scale. Nowadays with an increase in international travel, the competition among international hotel corporations is becoming a lot more competetive. Those tourists that travel to foreign countries tend to stay in one of the known hotel brands and their standardised quality of service. Hotel chains are motivated to maintain a high rate of global expansion as a key marketing strategy of creating brand loyalty (King,

The goal of any hotel management training program is to increase the productivity of the employees and to educate and motivate managers. When the confidence of managers increases, their ability to implement and manage company strategy also increases. They also learn to mitigate internal conflict and train their subordinates to perform better. According to Peterson & Hicks, hotel management training is extremely important because of unavoidable changes that are taking place in the industry. To achieve continuous growth, organizations must reprogram themselves and take steps to retain their employees. This will improve their quality of service and give them an edge over their competitors. Some other benefits of hotel management training include:

This critical review will first provide a summary of the arguments put forth by the author, and then provide a critical analysis of the same in context of the article’s persuasiveness.

This research attempts to know whether the factors, restaurant types and the average price determines customer satisfaction in the full service restaurant chains .The variable types indicate whether the restaurant is an Italian restaurant or a seafood /steakhouse while the price indicates the average amount paid per person for dinner and drinks, minus tip. The customer diner overall satisfaction is reflected as score with higher value indicating greater overall satisfaction. The regression model is used to determine whether the overall satisfaction is related to average meal price and the type of restaurant.

For this Task I described the basic principle of marketing and explain the marketing objective for a fast food establishment and an independent 30-bedroom hotel, also I describe the constrains that can impact on the marketing of these two establishments.

The corporate branding strategy will create a sort of umbrella under which all the properties of the company will fall, thus sharing the same quality level in the customer’s perception. Moreover a strong corporate brand will ease the company identification and potentially increase the number of new guests through word of mouth, thus enabling the company to gain a bigger market share. Nevertheless the implementation of such a strategy will necessarily involve big costs and a structural change in the organization. Its culture, the way in which advertising is done, the facilities and supplies in each resorts, the way in which management operates will have to be adapted to the new branding strategy. Furthermore undertaking this action may let down some valuable customers who are particularly affectionate to a resort and may be afraid that it will lose its unique and individual features. Plus it might also disappoint some skilled hotel managers which may feel threatened in their autonomy and potentially leave the company. Retraining the whole body of employees to adapt to the new strategy may be expensive and time consuming as well.

In Zimbabwe, Harare is an unbeatable destination for hospitality services of all sorts. Hospitality is the harmonious mixture of shelter, food and beverage, the physical environment, the behavior and attitude of people, Pizer (2011). The hospitality services are mostly found in hotels and a hotel is ............. The researcher wants to find out what are the challenges that are faced by the hotels in Harare. The researcher embarks on this study to gain a deeper understanding of the research problem and to hone the research problem solving skills in the area understudy. The researcher carries out this research by desire to understand the challenges that are faced by hotels, and also to determine whether the findings will have the significance in addressing the research problem. Hotels are part of the greatest contributors that contribute towards the Gross Domestic Product (GDP) of Zimbabwe, Deswell (2007). The hotels are responsible for being hospitable because hospitality is essential in attracting visitors to the establishment such as the star rated hotels. The research is worth doing because it provides a fresh insight about what solutions to implement so as to avoid future operational challenges that will continue to affect the operations of hotels in Harare. The study also sought to identify the challenges that affect the hotel operations in Harare with a view to recommend measures that can

I had chosen Hospitality Management because every time you go to work you’re making someone's day

The Hotel is situated in the bustling East Cork market town of Midleton, located just 14 miles (15 mins drive)

The corporate branded hotels’ market penetration was also supported by the loyalty programme machinery. The frequent-stay programme grew by 12% in guest enrolment in 2003 according to a research conducted by the Market Matrix. Such programmes could potentially double the rate of returning guests. Even though not all major brands adopted this approach, its existence made it tougher to change consumer behaviours and prevent any new market entrants to present themselves as reasonable viable product substitutes for a major part of the penetrated market share. Coincidentally, a group with a larger number of properties would also provide a bigger option pool and accessibility for guests to maximise their returns through such programmes. Although John Scott deemed such an initiative as irrelevant to Rosewood’s course, this marketing strategy would still present itself as another level of

As a student, technology is an excellent source of information. This research gives us knowledge about the advantages and disadvantages of technology in hospitality management, this helps me in my other subjects especially I’m a student of Hospitality Management course. I learned from my research that technology doesn’t always have positive effect but it also have it’s negative effects, technology is suitable for hospitality management because it is the easiest way to socialize through internet. I think this will further enhance the hospitality management few years from now.

Within the luxury tier, many of the players do not actually own the hotels themselves, but instead manage the operation of the business, similar to that of FSH. In the luxury segment, competition for acquiring new management agreements becomes very high as hotel owners make their choices based on the quality and value of a company's management service and most importantly, its brand name. Moreover, guests who choose to stay in luxury hotels are commonly not very price sensitive, and thus it is essential that a hotel distinguish itself amongst its competition by providing value added services as well as maintaining an untarnished, reputable brand name and image.

The organization has explicitly kept this advantageous environment over other organizations by improving its service capacity. Additionally, the organization ensures that it stays ahead of its rivals by engaging in research and development that focuses on luxury products and markets analysis. The Ritz-Carlton hotel uses data from its research to predict the future of the industry; therefore able to dictate what and how the market will trend in the foreseeable future. Another factor that keeps the organization’s advantage over its rivals is that while rivals tend to become a hotel brand in the industry, Ritz-Carlton has rather position itself to be a leader and lifestyle brand that constantly develop new properties and ensure that customers live the culture of the hotel. The final factor that has kept the advantage of the organization intact is the culture of trust that exists between the management and employees. The leadership of the hotel lives and communicates the organization’s value to its employees who in turn satisfy customers in a way that they often anticipate a return visit. These are some of the reasons that the Ritz-Carlton hotel continued advantageous environment over its rivals has persisted in the hotel and resort industry (Reiss,

Customer satisfaction is the most important gadget which makes the organization makeable, survive and face competition. The concept of internal marketing is the upcoming topic and it creates an attention amongst the researchers. The term internal marketing has been focused on two parts i.e. Employees (internal market) and customers (external market) to provide services and conduct the business. It has been recognized in a hotel industry, they are the customers who make the hotel industry grow or vanish. The research we have selected is internal marketing in hotel industry. The main reason to investigate on workers, who are satisfied with the attitude of the

Market position absolutely relies upon the contender, its evaluating approaches, and its techniques in advertise. The fundamental contender of this inn is Novotel Hotel. Both inns have great notoriety in showcase. So, we ought to improve picture. In addition, we should endeavour to fulfil clients even at sensible costs. Marking is the principle action of a lodging which distinguishes our inns products and ventures as unmistakable from contenders. Brand mindfulness alludes to potential client's capacity to perceive our image lodgings mark name. With our positive and minding state of mind, we make clients glad. That is the reason our inn acquires a decent notoriety in showcase. From the valuing perspective, clients additionally