Contemporary Issues Of The Hotel Industry Essay

A brand is a powerful tool, especially in the hotel industry where services are intangible. Many hotels of the 21st century have made branding one of their top most priority with the realisation that hotel branding helps to set them apart from their competitors and create a firm customer base. Branding creates brand recognition, brand preference, increase customer satisfaction and most importantly, customer loyalty.

For instance, in the hospitality industry, the Hilton brand symbolises high-end properties, elevated quality of service and a unique guest experience. Brand name and brand image are essentially two factors that differentiate companies which operate in the same industry and market. Therefore, the brand name must be unique. Hotel companies like the Hilton have established strong national brands and seek to use them globally with an intention of increasing profits. Once its established as a global brand, the company has successfully created an international image that can lead to increased efficiency through branded marketing efforts and cost savings on a much larger scale. Nowadays with an increase in international travel, the competition among international hotel corporations is becoming a lot more competetive. Those tourists that travel to foreign countries tend to stay in one of the known hotel brands and their standardised quality of service. Hotel chains are motivated to maintain a high rate of global expansion as a key marketing strategy of creating brand loyalty (King,

Is Rationalisation a desirable strategy for managing and organising Junction hotel in the current economic climate?

In today’s market whether it is shopping for a vacation spot or purchasing tangible goods the consumer is one thing that never changes. Research tends to support brand equity and brand loyalty. In choosing a vacation, spot customer not only wants the facility to meet their needs they want it to exceed their expectations, none the less for the best price. Branding within the hotel industry is no different. Consumers look for key risks, perceived benefits and costs when making their purchases. Through all the ways, that tourist can book hotels and read prior reviews on where they are, going to stay the decision is, usually, made before the trip. With the case of Peaceful Rest Motor Lodge, there are

At the same time this was happening, a handsome and wealthy young man, who went by the name H. H. Holmes, arrived in Chicago in 1886 searching for work as a doctor or pharmacist. He established his pharmacy, but later bought a small land across the street and built a construction that was perfect for his practice of disposing of the bodies he murdered. The first floor was for his pharmacy, along with retail shop fronts. The top two floors had apartments for rent with secret hallways and passages to the basement to make the disposal of bodies convenient. Holmes decided to turn his building into the World's Fair Hotel when he found out the Fair site was near him. The building underwent another construction project and he added a kiln in the basement

Your Brand can either open doors for you filled with opportunities or closed doors for you leaving without opportunities.

The article The Great Brand Controversy is written to display Lewis’ opinion of how brand names are losing popularity to a price driven economy. He supports his argument through

The unionized representation of New York Motel and Hotel Trades Council, AFL-CIO represent over thirty thousand non-managerial employees who are working at the hotel. It is an organization that has union representation. A legal contract or a union contract is a binding legal document enforceable under the law. A union contract guarantees certain benefits such as job security, scheduling rights, extra pay for doing extra work, seniority rights, reasonable woiwodes, secure retirement plan and health and safety rights. There are over three hundred hotel and other related businesses represented under contract to this union. Employees who have a membership with this union enjoys new and fair representation under a very diverse organizational culture. The association provides incredible union contract for hotel workers in the environment guaranteeing excellent wages, benefits, working conditions, and standard of fair treatment. The pay policy gives employees entitlement to substantial paid time off, full-time employees receiving holidays, personal days, sick days and much vacation. staff that miss work as a result of servicing in court or due to death in the immediate family. Also, workers are receiving compensation for paid time off. Employees who miss work as a result of servicing in court or due to death in the immediate family. Also, employees will receive paid time off, and the ones that are getting tips will be paid twice

Nations Hotel Corporation is one of the reputed USA based hotel company, with an international presence in 15 countries worldwide. Hospitality industries are quiet competitive in nature and today’s success rule of hospitality includes knowledge, customer satisfaction and operational efficiency which provides pleasure of stay and departure to their guests. Any addition or subtraction in these components can increase or decrease the rating of any organization. Nations Hotel with 98% brand awareness and 72% as customer satisfaction ratio were still far from the race of preferred choice amongst the customers. Hence there, arose a need to

Delicate consideration of factors pertaining to the internal and external environment, are a necessity in executing Hyatt’s ultimate goal of “being the preferred brand”. Internal and external environments are factors that may be within or beyond the control of the firm. Theses factors influence the direction, action, structure, and internal process of an organization. The operating, industry, and remote environments are sub-environments that are associated to a firm’s environment (Pearce and Robinson, 2013). Its associates, guests, and owners through its presence in each community it is located in impact Hyatt’s environments.

The corporate branding strategy will create a sort of umbrella under which all the properties of the company will fall, thus sharing the same quality level in the customer’s perception. Moreover a strong corporate brand will ease the company identification and potentially increase the number of new guests through word of mouth, thus enabling the company to gain a bigger market share. Nevertheless the implementation of such a strategy will necessarily involve big costs and a structural change in the organization. Its culture, the way in which advertising is done, the facilities and supplies in each resorts, the way in which management operates will have to be adapted to the new branding strategy. Furthermore undertaking this action may let down some valuable customers who are particularly affectionate to a resort and may be afraid that it will lose its unique and individual features. Plus it might also disappoint some skilled hotel managers which may feel threatened in their autonomy and potentially leave the company. Retraining the whole body of employees to adapt to the new strategy may be expensive and time consuming as well.

Branding has become the key concept of marketing strategies. Brand is the name of firm, products, services, and above all, it is coherent with the firm’s image from

The organization has explicitly kept this advantageous environment over other organizations by improving its service capacity. Additionally, the organization ensures that it stays ahead of its rivals by engaging in research and development that focuses on luxury products and markets analysis. The Ritz-Carlton hotel uses data from its research to predict the future of the industry; therefore able to dictate what and how the market will trend in the foreseeable future. Another factor that keeps the organization’s advantage over its rivals is that while rivals tend to become a hotel brand in the industry, Ritz-Carlton has rather position itself to be a leader and lifestyle brand that constantly develop new properties and ensure that customers live the culture of the hotel. The final factor that has kept the advantage of the organization intact is the culture of trust that exists between the management and employees. The leadership of the hotel lives and communicates the organization’s value to its employees who in turn satisfy customers in a way that they often anticipate a return visit. These are some of the reasons that the Ritz-Carlton hotel continued advantageous environment over its rivals has persisted in the hotel and resort industry (Reiss,

The value of a brand in the lodging industry is an intangible asset that is heavily attributed to a company’s customer relationship management skillset. Along these lines, it wasn’t simple for the organization to develop and the difficulties in the

With the interference of globalization in the hotel industry, it is inevitable for the hotel companies to meet with different environmental conditions and forced them to study about different management approaches in order to sustain with competing environmental circumstances which would enable them to realize, both negative and positive effects. Since the international trade and business has expanded, there is no doubt that the international linkage is a must. (ZhenJia) Globalization is a procedure that is drawing individuals together from all countries of the world into a solitary group connected by the tremendous system of correspondence innovations. This part of globalization has likewise influenced the HRM in the business universe of today. HR directors today not have to depend in a little restricted business sector to locate the right workers expected to meet the worldwide test, yet today they can enlist the representatives from around the globe. Other than that the viable information based which is being utilized all around today likewise has made HRM a straightforward yet successful undertaking. Along these lines because of globalization to some degree HRM has turned out to be more proficient and powerful, however moderately a basic errand. The most imperative component that these associations are comprised of People, and since HRM is the arrangement of exercises which manages the general population variable present in any association, this change has