Contemporary Issues With Hotels And Brand Affiliation

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Contemporary issues with hotels

Assumption 1: The authors believe that if a hotel might put money into brand affiliation, it will definitely aim to increase the top level of performance in the firm.
Evidence: The authors have an evidence to support the assumption. According to one of the research study, it has been demonstrated that the large investments in brand affiliation leads to high level of performance in the working of the firm (Walsh, 2008).

Challenge to the assumption – It is not important that a hotel has to invest alot in brand affiliation for the smooth running of the business. I have seen that the branded hotels did not satisfy their guests. There are some factors like decoration, place of the hotel, employees friendliness, price, quality, etc. where the success of hotel operations focus on as well. Therefore, I am not agree with the assumption made by the authors in the article.
Assumption 2: The author believes that in the second year, the hotel will be constant enough in order to make stronger its daily working routine and might have a perspective about how the future will be.
Evidence: The authors have an evidence to support the assumption. According to the recent research study by Cyert and March, they discovered that a hotel future can be well forecast with the second year of hotel operations. At this time, the hotel is old and solid with rules and regulations. Moreover, loyal customers will help the hotel in order to increase profit in the
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