Contemporary Marketing Practices Of America 's Health Essay

Pollan defines the American problem as “unhealthy people obsessed by the idea of eating healthily.” (Pg. 3) The vast majority of consumers in our society are ones that envision themselves as striving towards a healthy lifestyle, yet many of these consumers don’t realize that in their attempts at eating healthy they are on a slow decline. A large sum of the population garners their information on which foods to eat from their daily news sources, trying new fad diets and picking up any food that Buzzfeed or the Huffington Post tells them will better their health (Pg. 1). This behavior in turn leaves those desperate for a slimmer and healthier bodies utterly confused and desolate.

Zinczencko complains that unlike many other hazardous items, fast food does not come with warnings on how terrible the food is for one’s health and its future effects. He emphasizes that even if the customers were able to obtain the nutritional facts, they are not palpable, but rather obscure. He points out that the fast-food companies make the nutrition labels vague and misleading; they calculate the calories for every separate part of the meal, and they make it so the consumer must pay attention to serving size as well. He observes that the fast-food industry can get away with confusing labels because there are not any Food and Drug Administration labeling requisites (Word Smart, p. 220) covering fast food. Zinczenko complains that there is not any sort of nutritional labeling on the menus at fast-food restaurants. Now, nine years later, there are some changes, but his point is still valid. McDonald’s menu now states the calories of each meal, but as Zinczenko points out, it is very difficult to

Research shows that when such information is given, customers use it to limit the way they eat. This can consume an average loss of calories than they typically did before labeling. This trend poses increased risk, not just in terms of calories, but in terms of unhealthful ingredients such as fat and sodium. According to the passage, "the U.S. government agrees that restaurant meals should be labeled. It is part of the Affordable Care Act of 2010, which requires that standard menu items include information on nutrition 1". This poses that fast food places and restaurants should in fact label information, not only for ones own health but it is required.

America has been faced with the growing obesity epidemic. This is becoming very wide spread among all races and class levels due in part to the abundance of inexpensive food available and how easily people are becoming persuaded to but things they do not need. David Zinczenko published article “Don’t Blame the Eater”, Zinczenko argues that fast-food industries are not doing their job to provide clear enough nutritional information for hazardous food.

Today, in our fast-paced world of modern America, the availability of inexpensive, cheap processed food and drink is overwhelming. We have quickly become the most obese nation on the planet by simply allowing companies to lower nutritional value, raise sugar quantity, and increase fat and calorie percentages to an astounding amount. We as a nation buy into these consessions because of three main reasons: low price, convenience, and massive availability. Because of this, eating healthy is seen to be expensive, time consuming, and daunting. This is the opposite of what we need here in America. Big name companies spend billions upon advertising their sugary, fat-gushing products. When in reality, we should restrict the abundance of adverts, plastered all over major cities, social media, and television. We need to start taking a

The consumers have definitely done their part in terms of the obesity epidemic; however, they are not the only ones to blame. This video sheds light on how misinformed consumers are with the food choices they are making. “There is

What i mean by this is people with healthy habits look for these labelings to be on their menus because it helps the se how much calories or fats are in a certain food and it's not just people with healthy habits that do this it is everybody a lot of people look for labeling on their menus of their foods. If you read paragraph three of food labeling if states “this trend poses increased risks for all of us, not just in terms of calories, but in terms of unhealthful ingredients such as fat and sodium. Armed With relevant information, consumers can address this risk and be better for

Although the population of the obese ignore the nutritional labels that are provided behind each item of food purchased, it is also important for the government to well educate everyone about why obesity is harmful. This provides reasoning behind why reading nutritional labels should be important. Furthermore, there was a law enacted by president Theodore Roosevelt, which was known as the Pure Food and Drug Act of 1906. This law was enacted to halt the sale of contaminated food and drugs and to ensure truth in labeling (Gerald Danzer). The significance of the law passed in 1906 was that it gave guidance to consumers to make a more informed decisions on what they choose to eat. If the government doesn't educate Americans well enough of the epidemic and how reading nutritional labels could be a benefit, then no individuals will find the importance of reading nutritional labels.

In today’s world we use a lot of words when it comes to food. From healthy, to junk food to organic, to farm fresh, and a lot of it can become a bit confusing as to what it all means. Can something be fat free and still healthy with a pound of sugar in it? Does reading a label on what you are buying really matter or is it just all a bit deceiving as to what you’re really getting? I think that our food isn't labeled properly and that the rules and regulations on this isn’t accurate enough to let us as consumers make healthy choices. Appropriate labeling of food would also help us know if we are taking any risks that come with foods

Due to the rising levels of obesity and poor nutrition, nutritional labelling was implemented to help consumers make healthier choices when purchasing food. The term ‘policy’ is used when a government or organisation implement a plan of action or decision that accomplishes a certain goal (Richards and Smith, 2002). Policy enables the government and particular organisations to agree that something should be carried out in a certain way. Policies are formulated to raise awareness and in this case food policy aims to help inform consumers about healthy eating and how to lead a healthy lifestyle. Food policy is an evolving subject which is constantly changing and developing to meet the needs of society. Nutrition labelling was created to be consistent across all food products so as to avoid confusion to the consumer (Van den Wijngaart, 2002).

The concept of health services marketing is centered on “the analysis, planning, implementation, and control of carefully formulated programs designed to promote voluntary exchanges of values with target markets with the purpose of achieving organizational objectives (Longest et al. 2000, p 358). The marketing department of any health care organization requires knowledge of the current and future needs and desires of the target market, which will allow strategic planners to determine services and products that can be offered. An assessment of the target markets

nowadays, people do not know what they are eating. The majority of most Americans would not be able to pronounce the names of the ingredients listed on the package of the last snack food they consumed. Consumers “ignore certain critical questions about the quality and the cost of what they are sold: How fresh is it? How clean or pure is it, how free of dangerous chemicals? … When the food has been manufactured or “processed” or “precooked,” how has that affected its quality or price or nutritional value?” (Berry, 24) It is of utmost importance that we understand what the food that lines the grocery store shelves is actually

For decades the Fast-food industry has supplied Americans with tasty, comforting food, quickly and at a low cost. It was not until recently, when the health craze first hit America in the late 1980’s that the corporations developed a new approach to marketing health food products to fit their customer’s wants (Nielsen). The most common fast food chains, such as McDonalds and Subway, started advertising “healthier” food items on their menus to continue appealing to the general public. While fast food restaurants give the impression of offering healthy food, nutritionist studies show healthy alternatives are not as nutritious as advertised and can lead to possible calorie underestimation and overconsumption (Chandon 85). In order to

Cardinal Health Inc. is a health care company in America which is based in Dublin, Ohio and was founded in 1971. The healthcare company is in the pharmaceutical and biotechnology industry. Cardinal Health specializes in pharmaceuticals and medical products distribution. The healthcare company is among the Fortune 500’s healthcare companies (Cardinal Health, Inc., 2016). This essay reviews Cardinal’s marketing strategies, healthcare access options for consumers, effect of health reforms on its consumers and impact of government agencies on its products among others.

Tracing back all the way back to the 1920s, the American people have been constantly bombarded with different views and opinions on how we need to look and how we need to eat in order to be healthy. Diets also became prevalent in this time period and many of the original diet concepts still exist today. Commercials for products promising instant results have been present and provocative to the minds of Americans for decades. In the current 21st century, society has seemingly not improved at all when it comes to giving a clear and factual message to all pertaining to how the human body works and what nutrients we actually need to intake in order to be “healthy”. Society still shows little improvement conveying clear and factual messages