Contemporary Organization Evaluation : Apple

1390 WordsMay 4, 20176 Pages
Contemporary Organization Evaluation: Apple In this contemporary world, change is the new normal especially to most organizations facing with constant change. Companies must continuously adapt or be overtaken by the change as technology, globalization, evolving customer behaviors, and a host of other factors are creating a highly dynamic business environment (AlixPartners, 2017). One company that constantly face change to improve their organization or sometimes to deal with issues within their organization called Apple, which will be discussed in this paper. Topics including the degree to which the change has been disruptive and how the organization has responded to the dynamics created by this change; strategies the organization used in…show more content…
Another one was when Jobs got terminally ill on 2011 and assigned Tim Cook to replace him. Response to Change As Thompson (2015) has discussed, the world is changing fast and organizations must be flexible in handling changes to be able to thrive well or they may experience dilemmas. In 1997, Apple Company, which almost reached bankruptcy ousted its that time CEO, Gil Amelio, where Steve Jobs replaced him and declared himself interim CEO. Apple that time is experiencing a disruptive change, a change that is radical and immediately happening, in other words unexpected. However, they were able to response to it quickly and prevented the company to hit the very bottom by bringing back Steve Jobs. Jobs had so much idea with him, which the company needed most at that time (Time, 2016). Strategies Used According to Gilbert and Bower (2002), it depends on how we react to these changes that could affects the organization. We could treat it as a threat or as an opportunity. If we see this change as a threat, we tend to react defensively, taking immediate, aggressive action to protect ourselves, while, if we see the change as an opportunity, we tend to be more deliberate and reasoned in our response and could postpone action, continue in our established routines as we wait to see how the situation plays out (Gilbert & Bower, 2002). Apple’s approach
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