Contemporary Performance Measurement Systems Based on Disney's Contemporary Resort

As one can see in Exhibit 1 in (1), revenues under CEO Eisner had risen from $1,656 billion (1984) to astonishing $25,402 billion. Also, shareholder return increased dramatically. Disney’s stock value relative to the S&P500 (represent the overall performance of the stock market) went up from “1” ($100 million/$100 million) in 1984 to around “2,649” ($3,226 million/$1,218 million) in 2000. Thus, Disney under Eisner generated an amazing “26%” annual total return to shareholders (2).

satisfying the visitors. One way Disney determines if the employees are happy is with a 120-

Since the grand opening in 1971, Walt Disney World has continuously brought dreams to life. Walter Elias Disney and his brother Roy Oliver Disney cofounded Walt Disney World in hopes of encouraging imagination among all attendees. The park continues to grow and excite visitors from all over the world. Many people deem Walt Disney World as one of the best theme parks to exist. To make this evaluation one must consider the qualities successful theme parks possess. These include entertainment for all age groups, flexible options for health needs, advanced technology, and alluring themes. While Walt Disney World may be busy, it exhibits all the necessities of an excellent theme park.

The diagnostic model I have chosen to discuss to analyze Disney and several of the companies acquired throughout the years such as Pixar, Marvel, and LucasFilm’s LTD for this assignment is the 7-S Framework model. I will also briefly discuss the many changes that Disney has implemented to improve the customer viewing as well as interactive experiences at their many new, current theme parks, and vacation destinations throughout the world. The 7-S model developed by McKinsey and Company consultants Robert Waterman Jr., Tom Peters, and Julien Phillips (Palmer, Dunford, Akin, 2009). The 7-S model may be used

Amusement parks are a great form of entertainment for families and individuals. Walt Disney World resort and Universal Orlando resort are two popular theme park destinations which provide enjoyment to many worldwide visitors on a daily basis. Although both resorts share similarities, they also have numerous differences which set them apart from each other – creating a unique vacation experience for each visitor.

Today, the Walt Disney Company is highly diversified - it is divided into 5 major business segments: Studio Entertainment, Parks and Resorts, Media Networks, Consumer Products, and Internet & Direct Marketing. Since this paper stresses on only one strategic business unit of Walt Disney, Parks and Resorts, the following discussion of the elements of marketing mix will be with respect to this SBU only.

As a tourist corporation, Walt Disney is similar to a machine that regulates people's thoughts, compromises their individuality, and alters their perception on certain aspects of society.

Another core competency that Disney maintains is the operational efficiency, which is mainly demonstrated within its parks and resorts unit. A prime

Everyone young or old recognizes the name Disney when mentioned. The theme park and vacation spots around the globe are famous for their attractions and tranquility; however, the customers of Disney do not know or care about the financial side of the financial giant. The 10K report is available to individuals wishing to view the document, however only students, stockholders and a few interested individuals actually view the financial report. In this paper team C will view the document, state conclusion perceived from this information and

* Although your team might have high customer satisfaction or a high stock price, your performance in regards to the overall competition is determined via a multi-dimensional scorecard that takes the following criteria into account:

The Walt Disney Company’s business model is to create value by providing family entertainment to people all over the world. The company owns television networks and various production studios as well as many different parks and resorts that provide families with the opportunities of creating memories. The company also offers consumer products and interactive programs that provide families with further entertainment. By offering consumer products like toys, DVD’s, books, and many others, the company goes into the customer’s home and provides permanent entertainment. The company’s eleven parks and forty-four resorts are spread all over the world and provide the company with customer value

The Walt Disney Company is known throughout the world as a leader in entertainment. The strategies that the Walt Disney Company have used include competitive advantage, a growth strategy, and a renewal strategy. When a person mentions a theme park, Disney is the first park that comes to mind. They were not the first theme park, but they have mastered the art of creating memories for adults and children alike. As a former employee of Disney I can vouch for the amount of effort that goes into

The Disney theme park is an organization that focuses on customer satisfaction. The management style at the Disney theme park is very diverse and non-traditional. All employees from janitors to performers are called “cast members.” Managers at the Disney theme park focus on the role of employees in service delivery. Employees are broadly trained in communication, quality awareness, and customer service. Employees at the Disney theme park have regular team meetings for effectiveness evaluations. Disney theme park employees are additionally made

For my final paper I chose to discuss The Walt Disney Company. Since the Company is so large and made up of four primary business segments, I decided to focus on one particular segment: Parks and Resorts. This segment is composed of the theme parks, cruise-line, and vacation club resorts.

Managers should ensure that selected performance measurement system fits the unique requirements and business strategy of the firm. In general, primary economic activity of the company and its performance focus should dictate the selection of performance measurement model.