Contemporary View Of Childhood Research Paper

The author is very good at gathering specific data and examination. It is clear that Schlosser's purpose is to change the way you consume and the way you use cash, and additionally the way you think. Schlosser truly gives a flawless insight about his clarification upon marketing methods utilized on kids and in addition the reason for it. A marketing strategy plan to increment present deals, as well as future deals. “Growth in children’s advertising has been driven by efforts to increase not just current, but also future, consumption. Hoping that nostalgic childhood memories of a brand will lead to a lifetime of purchases” (Schlosser, 2011, p.259). In this citation, Schlosser claim that advertising on kids could make a greater possibility of brand royalty, which will keep the kids on purchasing items from this brand for the rest of their life. The introduction fits the body of the essay, it was clear and effective. The introductions opened a lot of discussions about the essay and it made me want to know more about the

One of the main features of childhood studies is the idea that childhood is socially constructed. This means that not all childhoods are the same and that it may differ depending on the time in which it is taking place, as well as the social environment or the place that it is taking place. This can be seen at the Museum of Childhood, and how different times have shown changes in the way children act, play, dress, or ultimately are treated in society. Additionally it draws on key differences in the human societies affecting different childhoods in any given period or place, and can examine how the childhood in that given period is constructed. Furthermore a social constructionist looks at the consequences of any given factor and the impact it has on children.

A new Barbie commercial challenges us to question, “What happens when girls are free to imagine they can be anything?” (“Imagine the Possibilities”). Mattel has created an inspiring and thought provoking ad. The ad, titled “Imagine the Possibilities,” was developed and published by Mattel as a promotion for Barbie Dolls. The ad was originally published on Mattel’s YouTube channel (Rose). To create a successful advertisement, Mattel targeted a particular audience. A very specific purpose was kept in mind as Mattel created the ad. Rhetorical appeals were boldly used throughout the ad to capture the audience’s attention.

Barbie has been a household name for decades and many kids around the world love and adore her greatly. Through the years Barbie has been at the top without any challengers to bring her down. Executives and shareholder love the way in which Barbie conquers all of the competition. Since its inception in 1945, Mattel has been collecting market intelligence in some form (Nash & Duvall, 2005). As a man, I even understood the importance of Barbie to little girls growing up. Around Christmas, Barbie had all the commercials appealing to the little girls and tweens.

This media analysis will define the historical development of the “generic child” and commercial indoctrination through the mainstream American media. In Sammond’s () introduction in Babes in Tomorrowland, the concept of the “generic child” is defined through the plasticity of Disney media promotion during the mid 20th century. This aspect of commercialized American culture reinforced the generic identity of children as a form of cultural indoctrination, which was also promoted as an American ideal of good child rearing practices. The historical creation of the Barbie doll also defines this aspect of cartoonish product for the indoctrination of children into adult behaviors. These commercial aspects of media promotion of the generic child define

“From a young age, children are targeted with brand names. Throughout children's programming they are shelled with commercials for variety name toys. “Retail stores and different companies make commercials to advertise certain brands of clothing that they are trying to push. All of this information bombards children. The ads also seem on billboards which are seen on highways and in cities. They are also present in teen and even pre-teen magazines. Children are targeted by brand names as soon as they are able to watch TV.”1

Computers are engaging young girls more than playing with their dolls which creates a challenge for the marketing of all Mattel’s doll lines (Orr, 2009). Children increasingly choose a computer to help them play with their toys as opposed to calling upon their imagination (Orr, 2009). The idea of marketing different types of content to complement Barbie Doll sales was implemented as a way of extending the appeal of an otherwise declining product (Orr,

On important thing for us as a teacher is to see and know that the children are growing and learning on our environment. That is why is important to have the children’s interests, because if we have the children’s interests we will see that the child is putting attention to as and learning. We a child is learning is because we have capture his interests. Is important to use things on the class room that are attracted to the child this way we will get their interests. Having the child interest is very important, because when we have their full attention we will see that the children don’t misbehave. It is important to see that the child is learning and having record of it can help us to see in what or how can we help children.

There are toys such as dolls, toy guns, and age-rated video games can affect children in many ways. These toys can cause lots of psychological issues. It influences everything that the child must do with the worlds future and what they influence. Many children do play video games that are overrated, but their parents allow them to play these games because their parents believe that these games will help them be ready for the future. Allowing children to play with dolls is not a smart idea. Parents believe allowing their children to play with toys teaches them social skills. (Jennings)

Mattel’s Barbie have always faced problems with parents of the young children who play with Barbie such as lowering children’s self-esteem. Mattel tried to address the problem by creating three new body types for Barbie. The question that is relevant; does the original Barbie harms children’s self-esteem and will the new Barbie address the issue? My goal in this paper is to show evidences of Mattel’s Barbies affecting children’s self-esteem by connecting three main reasoning of how Barbie lowers self-esteem and also the opposing view beside Mattel.

For this assignment I will explore the concept of childhood and how this has evolved over time across different societies, looking particularly at the role education has in childhood. I will also take a closer look at the different sociological perspectives of childhood and will use these to interpret children’s experiences in order to gain a greater understanding and knowledge of early childhood. I will explore how certain constraints of childhood have emerged over time and how these have shaped our knowledge and understating of children’s lives.

Barbie launched most of their new marketing campaigns on to social media platforms, like YouTube, in order to reach a wider range of audiences. One of its recent successful advertisement, “Imagine the Possibilities,” features young and ambitious girls envisioning themselves as different roles like college professors, doctors, and coaches, and celebrating non-stereotypical female roles in today’s setting (Kirkpatrick). Another campaign that took off was “You Can Be Anything,” a 30-second TV spot which ran during the NFL playoffs, and shows a father replacing his football time with playing Barbie with his daughter, which also came with a hashtag “#dadswhoplaybarbie.” The daughter takes the role of the doctor, while the father takes the role of the patient. This further highlights Barbie’s message that their customers can be what ever they want to be when they are playing with their dolls. A longer version of this campaign included more fathers and daughters, of different ethnicities, playing different roles to aspire young girls with unlimited professions in real-life settings (Jardine). Barbie continues to modernize its brand by developing plans to target boys in hopes of reducing gender stereotypes in the toy industry. Barbie’s collaboration with Moschino, a luxury fashion brand, introduced a young boy playing with the dolls with two other girls. Amongst all of the children in this TV spot, the young boy had the most screen time, which emphasizes Barbie’s efforts of expanding their target market (Kirkpatrick).

Mattel ­ Case Study ­ Dolls facing new challenges on the global market I. Executive Summary Mattel produces and sells various toys around the world and among these Barbie fashion doll is the flagship. This product was criticized from more aspects from other cultures of Aisa where the lifestyle Barbie represents is not commonly accepted. On the other hand privacy issues were raised by parents regarding the digital marketing activity of Mattel, as rights of children are related in this market. Mattel needs to consider whether these challenges are related specifically to the lifestyle Barbie represents, whether the lifecycle of Barbie can be expanded in a changing global environment. Or the issues are the signs of a general change regarding

Children are targets who advertisers and major companies aim because of the massive influence they have in their parents’ spending trends. Advertisers have noted how effective advertising is to children and have spent nearly twelve billion dollars a year directly marketing products to young children. Everywhere children go, they are bombarded by a constant stream of advertisements in every aspect of their young lives. Advertisements stalk children in any setting, whether it in the comfort of their homes or in schools, with the objective of polluting their minds with the images companies try to convey. Instead of being a safe haven for children, home and school have become the catalyst locations for many advertisers to spread their influence.. Children cannot avoid ads by going home or going to school since it is forced upon them, so advertisers take advantage by putting commercials on television after school and by sponsoring school programs during the day as marketing ploys. What marketers fail to realize in their efforts to make money is the physical and psychological consequences these advertisements have on children. Many of the products advertised by the media play on a child’s developing psyche, which could result in harmful effects in a developing personality and self-image. It takes advantage of a child’s inability to differentiate between a commercial and the persuasive intent in the message. It is pitting intelligent MBA-titled adults against the incredibly

This subject of advertisement is constantly changing with each passing decade, with the new technological advancements that are being invented constantly. Half a century ago the only marketing tools that were used to target children were television and comic books now decade’s later companies have social media and videogames as well as the old fashion television on their arsenal of tools to manipulate the youth. There are multiple ways to market to the young, but there are methods that prove to be more effective than the rest. The young mind can be easily manipulated so it doesn’t take much to brainwash the youth into asking their parent into buying them a specific toy they saw on television. This might sound easy but marketing to children can be trickier than it seems. Children’s minds aren’t fully developed like their adult counter parts, which makes them a huge target for companies like Disney and Hasbro to sell their products to. For my research I’ve complied up the most heavily used techniques in marketing in today’s world which consists of television advertising, online advertising, cross promotion, and gender based marketing.