Contemporary approaches to marketing

Upon completion of this course the reader will be able to achieve the following objectives:

You should read this study guide carefully and also ensure that all the links have been followed to other accompanying documents that include, for example, information on coursework submission. Information in this study guide is maintained by Dr. Maged Ali (maged.ali@brunel.ac.uk), Office EG306.

1 Write your name and student number on the top of this examination paper and on ALL answer booklets.

Unit Title: Unit sector reference: Level: Credit value: Guided learning hours: Unit expiry date: Unit accreditation number:

Unit Title: Unit sector reference: Level: Credit value: Guided learning hours: Unit expiry date: Unit accreditation number:

This study guide prepares you for the Final Examination you complete in the last week of the course. It contains practice questions, which are related to each week’s objectives. Highlight the correct response, and then refer to the answer key at the end of this Study Guide to check your answers.

All other required readings for the course are articles or book chapters, which can be downloaded and

Please note that the instructor’s assignments may vary from the original syllabus you received from the student web page. Assignments in this document take priority. While the reading assignments and learning objectives remain the same, some of the assignments in this syllabus have been customized for this particular section.

My name is Cassandra Thornton-Clark and I have expressed an interested in enrolling in the Masters of

YOU MAY WANT TO PRINT THIS GUIDE, FIND THE LOCATION AND AREA OF THE CONCEPTS TO STUDY AND USE THIS GUIDE TO INSURE YOUR SUCCESS FOR THE FINAL EXAM.

The following sections contain student copies of the assignments. These must be distributed to students prior to the due dates for the assignments. Online students will have access to these documents in PDF format, which will be available for downloading at any time during the course.

Please register as a student and use the following link to access the cases (only the questions for the first case are shown below):

When I began the university, I was thrilled and animated about my major. Accordingly, I was eager to learn all possible useful information about it, its practices, along with the new utilizations of

This subject includes three blocks of lectures, tutorials and fieldwork exercise through the semester. Each block will be held at 9.30 pm to 5 pm on a Friday and 9.30 am to 1 pm on a Saturday. Lectures are supported by a lecture notes and readings and are placed on UTS online. You will gain most from the lectures if you read each block 's material in advance.

The most important part of the report was the control process, here I have suggest some control techniques to make the business more effective and developed contingency plans to come out successfully if any unpredicted or incident happen in the internal or external environment.