Contemporary approaches to marketing

3181 Words Mar 21st, 2014 13 Pages
MNM4801/101/0/2014

Tutorial letter 101/3/2014
Contemporary Marketing Issues

MNM4801

Centre for
Business Management
This tutorial letter contains important information about your subject.

Bar code

MNM4801/101

CONTENTS
1
INTRODUCTION AND WELCOME
2
PURPOSE AND OUTCOMES OF THIS SUBJECT
3
LECTURER AND CONTACT DETAILS
4
SUBJECT RELATED RESOURCES
5
STUDENT SUPPORT SERVICES FOR THE SUBJECT
6
SUBJECT SPECIFIC STUDY PLAN
7
ASSESSMENTS
8
HOW THE EXAMINATION SYSTEM WORKS
9
CONCLUDING REMARKS
ASSIGNMENT 1
ASSIGNMENT 2
Please note / important notes:
This tutorial letter should be read in conjunction with the my Studies @ Unisa brochure.
As the honours subjects are offered online, it is absolutely essential that you register for and use myUnisa
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My contact details are:
Address: AJH van der Walt Building,
Office number: 3-13
Tel: (012) 429 8303
Fax: (012) 429 3759 bothmch@unisa.ac.za Please note that you should only contact me for ACADEMIC enquiries, that is, enquires about the content of the subject. Administrative enquiries concerning fees, receipt of assignments, examination dates, etc. should be directed to the relevant administrative departments as indicated below:
Communication with the administrative departments of the University
If you need to contact the University about matters not related to the content of this subject, please consult the booklet my Studies @ Unisa that you received with your study material. This booklet contains information on how to contact the University. Please note that all administrative enquiries should be channelled to the correct department. The details are as follows:
Student admissions and registrations
Student assessment administration for assignments
Student assessment administration for examination
Despatch: Study material
Finance
ICT (myUnisa & myLIfe)

Study-info@unisa.ac.za
Assign@unisa.ac.za
Exam@unisa.ac.za
Despatch@unisa.ac.za
Finan@unisa.ac.za
MyUnisaHelp@unisa.ac.za
MyLifeHelp@unisa.ac.za

Also study TL 301 BECHONB/2014 for further contact information.

3

MNM4801/101

4

SUBJECT RELATED RESOURCES

4.1

Prescribed material for this subject

Please note that there is no prescribed textbook