Content Analysis Is A System For Condensing Text Into Categories Based On An Organization Of Rules

1444 Words Dec 8th, 2015 6 Pages
Content analysis is a system for condensing text into categories based on an organization of rules. The domain of textual analysis confines content analysis. We can apply these concepts to other media. When using content analysis, the goal is to build a model to describe the occurrences in a theoretical form. The three phases, which constitute content analysis include preparing, organizing, and reporting. I will be using inductive content analysis because there are few previous studies, which deal with the same or similar questioning and research. An inductive approach will be useful in developing novel theoretical explanations of the phenomena encountered.
Content analysis is a method of analyzing written, verbal, or visual communication messages, first used as a method for analyzing hymns, newspaper, magazine articles, advertisements, and political speeches in the 19th century (Harwood & Garry, 2003). During the last few decades, its use has shown steady growth (Neundorf, 2002), and content analysis now enjoys a long history of use in communication, journalism, sociology, psychology, and business. Content analysis as a research method provides a systematic and objective means of describing and quantifying phenomena (Krippendorff, 1980). Content analysis will allow me to develop theoretical suggestions to enhance understanding of the humor in the Jackass films. Through content analysis, one can distill words into fewer content related categories and then assume…
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