Content analysis is a system for condensing text into categories based on an organization of rules. The domain of textual analysis confines content analysis. We can apply these concepts to other media. When using content analysis, the goal is to build a model to describe the occurrences in a theoretical form. The three phases, which constitute content analysis include preparing, organizing, and reporting. I will be using inductive content analysis because there are few previous studies, which deal with the same or similar questioning and research. An inductive approach will be useful in developing novel theoretical explanations of the phenomena encountered.
Content analysis is a method of analyzing written, verbal, or visual…show more content… Content analysis is a research method for making replicable and valid inferences from data to their context, with the purpose of providing knowledge, new insights, a representation of facts, and a practical guide to action (Krippendorff, 1980). My aim will be to produce a condensed yet broad description of the humor phenomenon, including concepts or categories describing the humor phenomenon. Usually the purpose of those concepts or categories is to build up a model, conceptual system, conceptual map, or categories. I will make a choice between the terms ‘concept’ and ‘category’ and use one or the other. While content analysis has its critics in the quantitative field, who consider the method a simplistic technique, which does not lend itself to detailed statistical analysis; others claim no qualitative aspects adhere to the method at all. In the early days, the differentiation of content analysis was limited to classification as a qualitative vs. quantitative research method. According to Weber (1990), one can produce simplistic results by using any method whatsoever if one’s skills of analysis are lacking. The truth is, the method is as easy or as difficult as I decide (Neundorf, 2002).
I can use content analysis to develop an understanding of the meaning of communication and to identify critical processes. Content analysis concerns itself with meanings, intentions,