Content Analysis Of Gender Roles Essay

Throughout today’s society, media contributes to almost everyone’s daily life. From informative news channels to comical television shows, media proves to be effective in advertisement, releasing messages and informing the audience. Although media proves to be wildly effective in advertising, releasing messages and informing the audience, periodically destructive and misleading messages are provided to the audience and directly influencing women. Cultural critics widely agree that media tends to negatively influence women and all the critics point to research which supports the belief that women are portrayed as subordinate to men, having no

Nearly half the population is female yet when observing Hollywood and media there is not a fair and accurate representation. From the ratio of actresses and actors to those behind the scene, it seems that the industry if very male-oriented. The commonly used idiom “Life imitates art” accurate describes the cultural context of how being surrounded by mass media has consciously and unconsciously affected society as a whole. Films especially have shaped how we understand the world and interact with each other. The roles we associate with gender have become a prominent issue in media studies. Women often face more difficulties trying to gain the success their male counterparts have in every aspect and position within the industry. This is due to multiple factors that will be discussed in depth in the following paragraphs. With the imbalance of the sexes and often skewed portrayals of women, an argument is to be made that, while Hollywood has improved on gender equality, there are still harmful depictions caused by lack of females in the industry and typecasting women which has led to misogynistic undertones in films.

Media enforces the social-cultural standards, which women are required to follow in order to look and behave in a manner that society considers acceptable. Newspapers, commercials, posters, magazines, fliers, reality shows, and cartoons only name a few of our everyday interaction with the media (Scholar, C.2011). However, these standards presented by media send a false perception of women, thus portraying women in a negative and disrespectful manner. Society views woman as mentally, morally, and physically inferior to men, and media is only highlighting this idea (Scholar, C.2011). In fact, media represents women in a stereotypical form of beauty, they display women as sexual objects, and create the illusion that women are ignorant.

The paramount of social adversities facing the modern society is the divide between definitions of gender. Gender represents an abstract interpretation of sex and this notion is simply a societal construct. The establishment of gender has evolved into a tradition of humanity, however this tradition evolved into a social divide between masculinity and femininity. The pressure to conform to societal constructs of masculinity and femininity poisons society and branches off to toxic masculinity; such were nurtured from these figurative beliefs. Gender roles further stigmatize the victims who refuse to conform. However, gender roles has witnessed a revolution in modern times. The purpose of this collateral involves analyzing the evolution of gender roles present in media from mid 19th century to modern times. The period of time, or 1960’s, was chosen because of post World War II’s effects on stereotypes in society around the world. Post war not only challenged stereotypes but further kindled women’s role in the workforce and women began to fill in roles previously belonging to men. In later years, a radicalization of the feminist movement has spurred and our modern times is a witness to its ascension to the paramount of feminism. The media, since the 1960’s, has allowed society to be the primary witness. With the evolution of gender roles, the media must also adapt to the changes in societal views of gender roles and the entire feminist movement at large. This collateral seeks to

Gender and the Media by Rosalind Gill addresses gender stereotypes that are brought onto women and men through the media resulting in objectification and subjectification. Gill discusses how the representation of gender is altered as a result of the media in Western societies. Gender and the Media is aimed to address the rapid transmission of media and how those changes affect the construction of feminine and masculine gender roles in society. Gill uses her interest in the contradictions of gender construction by society, to analyze gender and the media. Using feminism as a backbone for her research, Gill and many commentators support the idea that feminist ideas are common and may even affect the media. Gender and the Media addresses multiple forms of media: postfeminism in advertising, gender in the news and journalism, and gender in magazines. Gild aims to address the construction of gender representations, elements for gender analysis, and feminist culture with Gender and the Media.

Mass media has influenced gender norms in the United States since the 1950’s when television became a household phenomenon. Per Jacqueline Coombs in an article titled Gender Differences in the Influence of Television on Gender Ideology, she asserts, “television is a powerful source in disseminating information and shaping opinion, exposing people from many different social settings to the same messages” (207). These messages can influence gender norms and reinforce personal gender identity. Throughout the evolution of television, gender roles have expanded portraying women as leading character. However, there is still an undercurrent of patriarchal ideology.

The documentary “Miss Representation” deals with and discusses the sexualization of women within the media. It showcases everyone from movie stars to political leaders, and broadcasters to fifth graders. With such a wide range of women being showcased in the documentary, it goes on to prove that all women (and men), are affected in some way by this major problem within our media. The documentary showcases the sexualization of women in the media, the lack of powerful and independent women role models in the media, and the constant advertisements of sexual women throughout the world.

A major modern problem with the media is the sublimation of, and reaffirmation of, stereotypical female gender roles. “The media treats women like shit” (Cho). Which is a serious issue because of Marshall McLuhan’s famous words, “The Medium is the Message” (Warwick). The medium up for discussion is the media, which can be fundamentally defined as the most significant “single source of information that people have today (Katz). Therefore, in order to understand “what’s going on in our society” (Katz) it is “absolutely imperative to “understand media” (Katz). Media and technology are “shaping our politics, our national discourse and most of all, they’re shaping our children’s brains, lives and emotions” (Steyer). Caroline Heldman, PhD, and

In earlier chapter we talked about the role media play in constructing gender roles and

This annotated bibliography focuses on topics related to gender roles and media, specifically how female portrayal within media affect life concerns of women. A major theme discussed in many referenced sources is the emphasis on appearance and beauty in female audiences. Traditional female gender roles have an underlying focus on what is considered the ideal image, and it is apparent those concerns are still a major topic of discussion. Conducted surveys and online media exposure studies indicate that not only is media heavily saturated with emphasis on female appearance, but that the content exposure is affecting certain female demographics. My literature review will focus on how the exposure to appearance ideals affects women success in other

The myth I will be exploring in this paper, is if the sexualizing of men and women in the media is equal amongst both genders. This topic of media and the sexualizing of men and women is a relevant topic today because the media plays such a large role in almost

Collins, Rebecca L. "Content Analysis of Gender Roles in Media: Where Are We Now and

Gender stereotyping is usually used in media to improve character traits and create humorous circumstances. When stereotypes are present in popular television shows, audience assume those messages of gender, making it difficult to counter stereotypical behavior. This paper emphasis on gender roles in popular media and it’s important for analysts and educators to identify stereotypical interpretations. Using feminist theory, media depictions can be understood and studied as learning material for helping youth and accept themselves as individuals rather than giving in to societal burden of traditionalism.

Studies regarding gender roles in media show that the feminine essence tends to be depicted as inferior, with women often being marginalized, disempowered and humiliated through a status that is based on their youth and looks; whilst men tend to be portrayed as superior with higher and longer lasting careers

Media is the message and messenger. We can learn more from media than any other source of information. The content deliver by media is shaping our society. Every day 10 hours 45 minutes of an US children is consumed by media. Therefore, media is shaping minds and emotions of children. It is the time we rely heavily on smart phones, computers and internet for many aspects of our lives. These developments in technology bring a great change in the field of media. Is there any change in the representation of men and women in the media? Women hold only 3% of clouth positions in telecommunications, entertainment, publishing and advertising (Youtube, 2013).