Content Analysis Of Gender Roles Essay

Throughout today’s society, media contributes to almost everyone’s daily life. From informative news channels to comical television shows, media proves to be effective in advertisement, releasing messages and informing the audience. Although media proves to be wildly effective in advertising, releasing messages and informing the audience, periodically destructive and misleading messages are provided to the audience and directly influencing women. Cultural critics widely agree that media tends to negatively influence women and all the critics point to research which supports the belief that women are portrayed as subordinate to men, having no

Gender and the Media by Rosalind Gill addresses gender stereotypes that are brought onto women and men through the media resulting in objectification and subjectification. Gill discusses how the representation of gender is altered as a result of the media in Western societies. Gender and the Media is aimed to address the rapid transmission of media and how those changes affect the construction of feminine and masculine gender roles in society. Gill uses her interest in the contradictions of gender construction by society, to analyze gender and the media. Using feminism as a backbone for her research, Gill and many commentators support the idea that feminist ideas are common and may even affect the media. Gender and the Media addresses multiple forms of media: postfeminism in advertising, gender in the news and journalism, and gender in magazines. Gild aims to address the construction of gender representations, elements for gender analysis, and feminist culture with Gender and the Media.

Media enforces the social-cultural standards, which women are required to follow in order to look and behave in a manner that society considers acceptable. Newspapers, commercials, posters, magazines, fliers, reality shows, and cartoons only name a few of our everyday interaction with the media (Scholar, C.2011). However, these standards presented by media send a false perception of women, thus portraying women in a negative and disrespectful manner. Society views woman as mentally, morally, and physically inferior to men, and media is only highlighting this idea (Scholar, C.2011). In fact, media represents women in a stereotypical form of beauty, they display women as sexual objects, and create the illusion that women are ignorant.

The first research entitled “The representation of gender roles in the media - An analysis of gender discourse in Sex and the City movies ” was constructed by Therese Ottosson and Xin Cheng in 2012.

Mass media has influenced gender norms in the United States since the 1950’s when television became a household phenomenon. Per Jacqueline Coombs in an article titled Gender Differences in the Influence of Television on Gender Ideology, she asserts, “television is a powerful source in disseminating information and shaping opinion, exposing people from many different social settings to the same messages” (207). These messages can influence gender norms and reinforce personal gender identity. Throughout the evolution of television, gender roles have expanded portraying women as leading character. However, there is still an undercurrent of patriarchal ideology.

Women continue to be underrepresented on television and in other media forms compared with men on television and the actual population. The underrepresentation of female characters is particularly profound in drama and action movies and somewhat less so in situation comedies. A recent analysis of music videos from multiple music television networks found three times as many males as females. Within film rather than television, there was a study conducted that proved that the content analysis of popular G-rated titles and found a 3-1 ratio in favor of males. This is absolutely absurd and this is exactly why I wanted to focus my essay on gender and the media, but particularly the misrepresentation of women in the media.

We are living in a world where your identity is influenced by the media. Media is involved in our daily lives. Media has represented on what people think about topics, one of the most common ones is gender roles. Media indicated their messages into our consciousness at every opportunity that it had. Gender roles are a set of norms dictating the personality and actions of people based on their biological sex or what they identify. Gender roles in media are used in delirious stereotypes can cause self-image in young adults, causing loss of confidence, mostly in women. Many authors had expressed their opinion about gender roles in media through non-fiction articles. For instance, Katty Kay and Claire Shipman, who wrote, “The Confidence Gap,” confronts the lack of woman’s confidence impacting their performance. Another example is given by Cordelia Fine, who wrote, “Why Toys so Gendered?” in which she says that gendered toy marketing doesn't create gender stereotype, but it reinforces them. Lastly, Allison Lantagne, who wrote, “Gender roles in Media,” says that is up to the individual to decide what type of role they are going to adopt. She also includes that media reinforces social norms because the public accepts them. I agree with Allison Lantagne says that the media has an influence on our beliefs and attitudes toward gender because of its perfected image of genders, projects what a woman and a male should do, and what abilities each

A major modern problem with the media is the sublimation of, and reaffirmation of, stereotypical female gender roles. “The media treats women like shit” (Cho). Which is a serious issue because of Marshall McLuhan’s famous words, “The Medium is the Message” (Warwick). The medium up for discussion is the media, which can be fundamentally defined as the most significant “single source of information that people have today (Katz). Therefore, in order to understand “what’s going on in our society” (Katz) it is “absolutely imperative to “understand media” (Katz). Media and technology are “shaping our politics, our national discourse and most of all, they’re shaping our children’s brains, lives and emotions” (Steyer). Caroline Heldman, PhD, and

In earlier chapter we talked about the role media play in constructing gender roles and

After examining multiple sources, the damaging effects on women that is influenced through media involves many different aspects as it includes body dissatisfaction and body shaming, mental disorders including eating disorders, depression, and low self-esteem, and impacts on sexuality based on how women are portrayed in media. It can be concluded that they hypothesis was correct in the sense that the media is influencing the sexualization of girls and causing these negative effects to occur.

Our society seems to have a lot of very stereotypical misconceptions about boys and girls and the role they are expected to play. Media has a pivotal role to play in this front concerning the idea of defining and framing gender. Media consumers transform the messages in that and make demeanors with

The idea of the “feminist” woman has taken off in recent years. She is self-empowered, resourceful and only with a man if she so chooses. Many shows and advertisements still embrace the age old stereotypes and the younger, more impressionable generation is watching and absorbing these messages. The issue is that the media has not gotten the idea of empowered woman not meant for male enjoyment and changed accordingly. So instead of the next generation of sure, inventive, and capable women the media is cementing ideas such as value by attraction and sexuality, starting younger and younger in these unwanted lessons. This Literature Review was conducted with the following question in mind: What do we need to understand about sexualization of young girls in media? From this review, three themes emerged: the Cause, the Effects through Sexualization and Message behind it, lastly the Perception.

Collins, Rebecca L. "Content Analysis of Gender Roles in Media: Where Are We Now and

The theme of this paper is gendered stereotypes in the media.This paper will investigate the question, “To what extent are females stereotyped more than men in the media in the U.S.?” while looking specifically at examples from movies, music, and advertisements. To begin, an overview of history was given to provide insight on the progression of gender roles and the expanding media. Viewpoints on both male and female stereotypes in the media were investigated and analyzed to determine if females are, in fact, stereotyped more. The sources used in this investigation were evaluated to determine their credibility and what support, if any, they offered to the argument. After analyzing the information and sources, it was concluded that women are stereotyped more than men in the media based on the societal norms developed throughout history.

Studies regarding gender roles in media show that the feminine essence tends to be depicted as inferior, with women often being marginalized, disempowered and humiliated through a status that is based on their youth and looks; whilst men tend to be portrayed as superior with higher and longer lasting careers