Essay about Content Analysis Of Gender Stereotypes in Magazines

2160 Words Oct 27th, 2013 9 Pages
Research Assignment 2: A Content Analysis on Gender Stereotype Usage in Magazines

Research Question It only takes a second to attach a strong feeling or idea to a character in a movie, advertisement, or video game. Many characterization used are based on the assumed stereotypes, and are usually one-dimensional characters. Typically, these characterizations usually come from inherited family values, education, and the media. While stereotypes existed long before mass media, the media machine certainly helped to accelerate the cultural growth of all kinds of stereotypes. It is beyond this paper to answer why magazines employ these gender stereotypes, instead this research is designed to analyze
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Besides that, I will also be looking out for writing in the magazines’ editorial content that suggest gender stereotype. Lastly, ads will be looked as the type of product and lifestyle associated with said product that is being depicted may show gender stereotypes.
For this research, the unit of observation are magazines as obviously will be making my observations in magazines. What are the reasons for choosing this medium? Convenience, easy to secure, and also it is quite easy to analyse compared to other mediums. However, there is one important criterion for magazines, such as they have to be in English language as it will be important in identifying gender stereotyping in the writing. Though, there are criteria that are not important to me such as the genre (men’s and women’s magazine) and also, the magazines will not be filtered in terms of their release date
Sample
The next step is securing a list of the all unit of observation, the magazines. The sampling method that I would use is for this research would be random selection. My sampling frame for the research would be British Columbia, because of lack of resources. To acquire a list of magazines, I would first go to libraries and check the archives to get listings for magazines of all genres. As I already mentioned, I would be interested in