Content Analysis - Stereotypes in Music

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INTRODUCTION TO REPORT We are a group of 4 Second Year students pursuing a Diploma in Mass Communication. For our Communication Issues Group Project, we have decided to investigate the effects of Rhythm & Blues (R&B)/ Hip Hop music on our present day Society. R&B/Hip Hop is one of the more popular genres of music that our Youth listen to and with dedicated television channels such as Music Television (MTV) and Channel V telecasting music videos most of the time that they are in transmission, the music reaches Youth all around Singapore. With such a wide reach, R&B/Hip Hop music reaches the masses and influences them; as like all forms of Media. We believe that Society’s stereotypes and prejudices are shaped by R&B/Hip Hop music…show more content…
Such data findings support our research hypothesis and along with it, fit in adequately with the research topic itself. Survey The primary mode of data collection is that of surveys with a specific target audience, between the ages of 16 to 25 years of age, as they are the ones that will be most susceptible to music influences and it is from there that stereotypes will be formed. We have attached, as our appendix, our survey questions. CONTENT ANALYSIS Lyrics of previous Billboard Number One hit songs in the Rhythm & Blues genre are analysed and inferences are made on the meaning behind the lyrics. The lists of Chart Topping songs are from: Year: 1950 Artist: Joe Liggins Song Title: Pink Champagne Pink champagne is a theme that is common throughout the entire song. On first reading, it seems like a fairly innocuous term used as a lyrical vehicle to describe intense feelings of love and emotional desire. On deeper scrutinising however, the term shows it’s true colour. The term is in fact slang for a mixture of blood and sexual fluids. The term is found on various online dictionaries with several different meanings. However a definition that is common across all platforms for pink champagne is that of the said meaning.

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