Content Creation Case Study

If you’re hoping to boost your presence across search engines, there’s no use in placing all of your bets solely on organic/paid search, PR or social media in order to get the level of visibility your business needs to become successful.

Buy advertising to reach a larger audience. Facebook has an option to “boost” posts with little out of pocket for advertising. Etsy also has “promoted listings” that can help you reach a larger audience.

That’s a big plus over relying on Google search to get the word out about your business because Google only shows what it wants to in local results and to rank consistently well in searches requires a lot of time and effort and there still is no guarantee your site will be shown on page one search results.

* SEO: You should already have a website for your home business, and it is a must. SEO means optimising your website to get noticed by the search engines. Quality content - yes, you can do it yourself if you do your research on it. It is all about choosing the right keywords and

*Establish a tracking system-Implementing solid monitoring with tracking strategy for the website will make you understand how all your marketing efforts are functioning and this will put you on the success path of digital marketing.

     Market share is another key success factor, the more consumers you can reach the better off you are in the long

By using the above outlined two steps your business will have more traffic which will no doubt increase your

Another important factor in ranking well in search engines involves building a good reputation. This is accomplished through posting high-quality content, and maintaining a well organized website and blog. In addition, all the content on your site must be well-written and unique. At Cardinal, we help our clients improve existing content as well as assist them in crafting new, unique content for their websites. We do this to ensure visitors to their websites see content that is valuable, relevant and worth reading.

Increased visits to the site, referrals, repeat transactions and feedback and in turn convert the visits to sales

more sales and profits. In addition, it provides our dealers to generate revenue and sell merchandise at stores.

In order to become unique, first and foremost what needs to be addressed is the content. The as they say the content is king. The website will provide some of the hard to find products to be available in one convenient location. This will automatically help create a customer base.

As a business today, a web presence is essential to success. Every day millions of people are on the internet, looking for companies to do business with. One of the best ways to grow your business is to utilize the tools that your potential customers are already using. Potential customers are actively using the internet to find business like yours where they both research and purchase goods and services. While there are a number of way to utilize these tools there are a a few best practices. If your business does not have a web presence in the form of a website or social media profile there is little chance that those people looking for services you offer will find you.

Marketing is vital for a small business as it influences the way a company can efficiently communicate its products/services to its target market. The business needs to ensure the correct audience is being pursued to gain sales, make sure the market research carried out has been done so rigorously. It aids to identify what is appealing and will sell to its customers. This provides feedback to the company to understand if its ideas are viable in the long term. The strategy includes all aspects of public relations, advertising, sales and promotions. This enables a company to provide what the consumers’ need. It is ‘the difference between a persons current state and their desired state’ (Gbadamosi and others, 2013). Apple and Coca-Cola are

If you want good results, you need an SEO company that has proven results. Fortunately, there are several companies and these provide good search engine positioning services. Obviously, a good SEO company should have great search engine

Be sure that it is ready. Your website is like your storefront on the internet. To make a good first impression, follow these tips when updating your site: