Content Marketing : Finding Your Market

It is desirable to develop demographic and psychographic profiles of these likely consumers (the target audience).

Identifying the target market: the business’s target market is 50-65 year old females, however this is not appropriate anymore for the current demographic characteristic of the area the business is in. The business’s market segment must be encompassing of younger females as well. The business will include clothing that is suitable for females from the age of 20 all the way to 65. The business is known for selling clothing that is targeted at older women; hence it is essential that the business’s original clothing range is not completely abandoned. An expanded range which caters for women of all ages is more appropriate for the

The target market is generally the most lucrative choice from among different market segments – each segment being identifiable, measurable, sizable, reachable. For best results, include a fair amount of demographic information (income range, education level, family situation, etc.).

When deciding on your target market you have to realize that you aren’t going to appeal to everyone, people have different tastes and interests. Trying to appeal to everyone is a plan that will bring failure rather than success. When figuring out who your target market will you have to consider the type of food

My target population would be college kids and younger adults in bigger cities that are lower income

Public colleges must select a market strategy, which maintains balance between effectively meeting the needs of the target students, and operating the college efficiently. The increased competition among colleges and decreased resources are more intense, which identifying target students are more important. The market segmentation means to divide the total market for educational services into different subsets, which are: demographic, geographic, psychographic, and behavioral. Targeting marketing involves deciding which educational subsections the college will focus on. The demographics, students average age range from 18 to 40 years old. The campus consists of students from many different backgrounds. The gender of the college; consists of 64% women, and 36% men. The geographic is the tri-county area, Marion, Citrus, and Levy counties. The psychographics of the students are: sports, drama and theatre, musical theatre, political activity, student newspaper, and literary magazine. The behavioral emphasizes the motivation of the student. The vertical axis, college attracts students, from the perspective of the economy buyer. The horizontal axis, represent the career learner, socio-improvement learner, leisure-learner, and ambivalent learner. The career learner, a student’s primary educational motivation is career-oriented. The Socio-improvement learner, the student’s motive is to improve the mind, self-actualization is the major motive. The

Target markets help companies focus on the opportunities that offer the best chances of success and profitability, which is important because no business can be all things to all people.

I disagree with stereotype marketing idea that grouping people regarding what they focus on and then products a desirable item relative to mix competition. Thus, it is better to treat that by looking to consumer as individual instead.

One of the most important in coming up in the marketing plan is identifying your potential customers or your target market. With this, the researchers can implement and come up with the strategies suited with the identified target market. Target market or customers are those who are likely to buy your product.

In terms of the target market, this strategy is influenced by the changes in consumers' behaviors and the general social environment, such as increasing emphasis on health or the changing socio-economic conditions of consumers in developing regions. Based on these traits, the target market strategy recommended is characterized by the following:

If you look at numerous content marketing efforts of different competitors, you will get inspiration tips that you should utilize to plan a reliable strategy.

The best way to improve sales and profits is to reach the selected target segments. That being said the marketing officers must make sure their advertisement reaches the customers who are most likely to purchase their products. Companies often develop customer profiles from feedback surveys or marketing research to gather these data records. Target customer variables or demographic factors can include age, gender, income level and education level.

Content marketing began as a simple concept; one simply wrote blogs and articles related to specific products and/or services and promoted them; however, content creation in 2018 has come full circle. Businesses today have tried to keep up with content trends and have used different tools to promote content in 2018.

In order to establish consistent and reoccurring revenue streams, the company needs to establish a client base that is comprised of mainly full-time and some part-time working couples. These

Content Marketing is a key tool in most Marketers’ arsenal with 93% stating they use content in lead generation campaigns (contentmarketinginstitute.com). 86% of marketing decision-makers admit that their content is only somewhat effective at creating business value. One reason is most marketers create content without a cohesive strategy. (Forrester)