75% of content marketers are set to increase their content marketing budgets. The content marketing software market is further expected to grow to over $32.3 billion by 2018. Nonetheless, content marketing campaigns can fail because of your budget. There are two options when it comes to content marketing and budgets: • You are spending too little on your content marketing. • You are spending too much on your content marketing. The first option generally happens when people expect content marketing…

Introduction Content marketing is the process of promoting a business or brand indirectly and directly through value-added text, video, or audio content both online and/or offline. It can come in long-form (such as blogs, articles, e-books, etc), short-form (such as social media updates like Twitter, Facebook, images, etc), or conversational-form (for example, sharing great content via Twitter or participating in an active discussion via blog comments or through an online forum). Basically, the…

Content marketing is no longer just a trendy word for hip companies, but a necessity for every business, regardless of its field of activity. Every business, from start-ups to big companies, needs a strong, realistic and professional content marketing strategy to engage the audience and get the benefits of the increased awareness it will generate. Both business-to-consumer and business-to-business marketers create, produce and follow a well-documented content marketing plan, and the results are impressive…

Content marketing is a must-do for companies in today’s world. Most companies have gotten the message, with around 86% of B2Bs and 77% of B2Cs are implementing some sort of content marketing strategy. But with the rise of content marketing has also come the increase in different techniques. Finding the right techniques from the pool of many can be difficult. To help you out, we’ve listed some successful content marketing techniques companies often overlook. Creating content that goes viral The…

more pleasant to be in, and every tool so much easier to find. What if you applied the same rule to the content you wrote? Every email, sales letter, blog post, and comment you wrote would have to be useful or beautiful. Or both. Does that sound a little . . . scary? Most copywriters are fine with this, in principle. (Remember the first law of content marketing? Every piece of cookie content should reward the audience for reading: by solving a problem they have, or by entertaining them. Sounds…

Content marketing is a big part of business strategy in 2016. More and more companies are creating content as an official marketing channel. There’s this premise that it if everyone is doing it, it must be working. But what is the ROI? Will content marketing work for you? How do you track it? The key to any good marketing campaign is being able to measure the results in real dollars. If you can’t do that, there’s no way of actually knowing if what you’re doing is profitable. Sadly, many small businesses…

Goal: Welcome to Content Marketing: Harnessing the World Wide Web for Small Business Success Total Words in this Document: 847 Title: Welcome to Content Marketing: Harnessing the World Wide Web for Small Business Success In any given month, more than 1 billion users worldwide log on to Google to search for information. More than 1 billion users open their Gmail accounts, and more than 1 billion users are watching videos on YouTube. These users are rapidly consuming online content from small businesses…

to get content marketing right. Many businesses struggle to sustain an effective content strategy that not only engages their audience, but also keeps search engines happy. However, with dedication, flexibility, and a little patience, you can produce content that communicates the value of your business, demonstrates your credibility, and helps you gain more loyal customers. First, you need to be aware of the most common content marketing mistakes. If you 're new to the content marketing game, or…

It 's vital that you take some time to plan out your content in advance. There 's nothing worse than sitting in front of the computer to connect with your audience and having nothing to say. One of the biggest parts of your content marketing strategy is having something to share on a consistent basis. To share consistently, it 's important to sit down and plan out months worth of content for your blog as well as the content you plan on sharing on social media platforms. If you can create a plan…

website thinking, "Now what?" Naturally, there is so much more to building a website than simply creating awesome content and getting it shared on social media. In fact, there is an entire world out there that simply revolves around content marketing and different ways to bring that content to new audiences. Content marketing is a huge part of what makes or breaks a website. Your content has to be geared towards search engines so that it will pop up in search results. It must have keywords that pop…