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Content Marketing Guide For Crafters : 6 Steps To Increase Website Traffic Using Content

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Content Marketing Guide for Crafters: 6 Steps to Increase Website Traffic Using Content
As a crafter, you'll know that it's hard to get the attention of customers online. With online marketplaces like Etsy full to the brim with other crafters, you've got to be doing something different in order to stand out. Here's 6 steps you can take to improve your website traffic and get customers shopping with you, thanks to the content you create.
1. Create Evergreen Content
When you create content, most of your views will come from the day or week that you post it. However, that post is always going to be available, so it needs to be relevant no matter when someone reads it. That means your content needs to be evergreen, so you're showing audiences …show more content…

A good way of doing this is to put your main points up front, so they get the information they need right away. Use Easy Word Count to check your length, and Via Writing as a guide to help you edit posts down.
4. Write Clean Copy
The fastest way to turn readers off is by writing copy that's full of spelling errors, or is difficult to read. It looks unprofessional, and can reflect badly on you.
For example, always be sure to proofread your writing. You may think your copy is clean, but it's amazing what you can miss.
As well as this, check your grammar. Bad grammar can be spotted a mile away, and looks awful. Get help with your grammar from Boomessays and Essayroo if you need it.
5. Be Yourself
If you're writing posts for your own business, you want to add a personal touch to them. Readers connect more to content when they can see the face behind them. As this is the case, don't be afraid to tell the reader stories, or share your crafting process with them. The more you just be yourself, the better.
6. Use Content (With Permission) From Elsewhere
As a crafter, you're already part of a close knit community. You can take advantage of this when you're creating content. For example, you could have a friend write a guest blog about their particular craft. You could also use images from craft fairs you've been to, showcasing what you're selling.
If you use content from other creators, be sure to get

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