Content Marketing : Harnessing The World Wide Web For Small Business Success

In the past decade, the number of internet users in the United States and worldwide has grown dramatically with an estimated 218 million US citizens having

YouTube’s broadened scope presents some corporate use for those businesses with video-worthy content and the desire to share

It can be disheartening at times to produce content that will compete with massive industry leaders, especially if you have a local market that is competing with a global business. More and more of these massive corporations are seeing the value of content marketing and making it a part of their digital strategy.

There are over 28 million small businesses in the US and each one of them needs an online presence. If Google Can’t Find Them…Who Can? Now with a limited investment, you can begin servicing local businesses in your target area that need digital marketing

On an estimate in just 60 seconds we transmit nearly 640 terabytes of IP data. A major contributor to that IP data is Google being at number one just trying to answer nearly 2 million search queries; coming in second is YouTube by streaming nearly 1.3 million videos and uploading 30 hours’ worth of videos, six million Facebook views, 100,000

The availability for the general public to use some type of internet is vastly abundant. On a given day, we may look at the internet through social media sites, emails and browse search engines several times

Its also means the content marketing, especially the digital content marketing (DCM) must be strongly focused and developed due to some reason. Firstly, it was said by Daniel Rowles that people seem to consider brands are all about business to consumer (B2C) situation, but the fact that brands in general is equally consisted in business to business (B2B) environment. Somehow, the way to approach to audiences and customers in a B2B model is much more complicated than we usually assume due to how directly the conceivable customer is going to engage with your business. (Rowles, 2014) Additionally, we all understand the magnificent differences between B2C and B2B service. To be detailed, while personal consumers buy B2C products for their personal use, the purchasing process in B2B-buying is a more complex process when business buyers acquire purchases for their whole business, company or organization. The members who are going to make the decision is varied from technical, business, financial and operational departments and mainly following the demand of product or service - (Linton) cited (Solomon, 2010). One more reason is the way B2B organizations do their marketing is not the same with B2C ones. B2B marketing tends to concentrate on content marketing, which defined as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract

Content marketing is a marketing technique that involves ‘creating and distributing valuable, relevant content attracting a clear defined group with aims of generating profitable customer action’’. (FORBES, 2014). For example, the content marketing techniques used on the Burberry website include videos of models wearing trench coats as well as fashion shows etc. This is a push marketing strategy as this is a set-up of point-of-sale displays for customers to directly buy the product at the scene of the fashion event creating more revenue with a vast amount of people.

Ideally, all businesses using the internet as a marketing tool would want to be seen in their right image. For this to be achieved you must incorporate techniques that combines quality content, the social media and search engine optimization methods to attract prospective customers. This is inbound marketing; in this technique, potential customers find your brands, products and services by reading relevant quality information provided; they respond to this information through social sites and results to a public talk. Through the talk a network is formed where there is sharing of tips, ideas and uses of products or services, this network expands resulting in many people talking about your business. Indeed inbound marketing is a cheap way of converting

The Internet — a fascinating place jam packed with things to read, to watch and to download. According to the ISC Internet Domain Surveys, the number of registered website domains doubles every 2-3 years. There are over 625 million registered domains in their last survey conducted in January 2009. Greater than 1.7 billion people use the Internet and the majority of usage since the creation of peer-to-peer (P2P) file sharing protocol (from 2003-2006) has been to download audio and video files via these networks. However, since 2007, HTTP web traffic retakes the number one position in bandwidth usage.

Content marketing began as a simple concept; one simply wrote blogs and articles related to specific products and/or services and promoted them; however, content creation in 2018 has come full circle. Businesses today have tried to keep up with content trends and have used different tools to promote content in 2018.

The web has created a plethora of new marketing strategies for small businesses that simply didn't exist a few years ago. These days a startup or entrepreneur can use any number of different techniques to spread the word of their business, and these include such strategies as using SEO (search engine optimisation), social media marketing and 'PPC campaigns' (which consist of advertisements that are paid for on a 'per click' basis).

Content marketing is a big part of business strategy in 2016. More and more companies are creating content as an official marketing channel. There’s this premise that it if everyone is doing it, it must be working.

Content marketing consists of creating and distributing non-branded, high-value content with the intention of driving long-term customer engagement. http://www.marketergizmo.com/.

Beginning in the 1990’s, the world has witnessed a tremendous growth in the World Wide Web. This boom has resulted in an unstoppable technological revolution that continuous to change our lives. The 20th century has blossomed with the rapid expansion of the Internet. Yet, this expansion has brought with it both, opportunities and challenges; particularly, in the “dot- com” industry. As a result, companies of all kinds employed the Internet as a tool to expand their business reach. For others, the Internet was a new “gold mine” that gave birth to a multi-billion dollar business, named “Google”.