Content Promotion : A Strategic Marketing Strategy Essay

The strategy that I have chosen is Market Penetration. This is using existing products and existing markets. I am going to increase customer awareness about a Foxtel movies and generate usage amongst customers. This can be done by using social media and running campaigns such as buy one get one free, rewards with products, or use celebrity endorsement. For my product, I am going to use social media integration, Celebrity endorsement and rewards.

The promotionPromotion is the business of communicating with customers. It will provide information that will assist them in making a decision to purchase a product or service. The pace and creativity of some promotional activities are almost alien to normal business activities.The cost associated with promotion or advertising goods and services often represents a size-able proportion of the overall cost of producing an item. However, successful promotion increases sales so that advertising and other costs are spread over a larger output. Though increased promotional activity is often a sign of a response to a problem such as competitive activity, it enables an organization to develop and build up a succession of messages and can be extremely cost-effective.

5. Campaigns - Schedule regular campaigns in the most effective marketing tools. Creating video content and uploading it to YouTube or Google is an excellent way to increase your web presence. Article marketing campaigns and newsletters are also very powerful internet marketing

You can measure your campaign's performance – Unlike with traditional marketing, you can track your metrics real-time and even control overhead costs. You can identify which content or topics bring in the most visits (and leads) and update and re-share content multiple times without recurring additional costss.

And as far as a content marketing strategy goes, you should consider using as many different types of content channels as possible. These could include:

The world of content marketing has come into its own over the past several years and today, content has become an integral component of an effective marketing strategy. However, things are about to change for people involved in content writing, social media marketing, data collecting and content distribution.

Promotion also involves the selling efforts of staff involved with a product. If a consumer is happy with service they would be more likely to come back to the same store but may not talk about it to other potential clients, on the other hand, if a consumer has a bad experience in a place they are far more likely to tell other people about it. You can find examples of this all over social media sites. Promotional offers are also helpful in stimulating a demand for goods, especially impulse bought goods. Eg. Boots pharmacy’s “Three for the price of two”.

Create headlines that grab attention. Headlines are one of the best way to grab attention. That is why content marketers spend a lot of time getting the headlines right more than their content.

If you look at numerous content marketing efforts of different competitors, you will get inspiration tips that you should utilize to plan a reliable strategy.

You can’t deliver relevant content without knowing what inspires your customers or prospects to buy. The only way to know is to use performance and customer persona data to segment prospects and customers into targeted groups based on behavior, and then to deliver content that genuinely helps, informs, and motivates your customers on their journey to buy your

“Making the customer experience the core of your content marketing strategy should be a no-brainer in the current climate. As customers become more discerning, you need to step your game up to inspire and impress them, and to retain their interest,” says Don Dodds, Managing Partner at M16 Marketing.

The game of digital marketing is ever changing. To display yourself you need to advertise yourself in a very attractive way. Now if we talk about the marketing of our services, the most traditional ways are TV commercial, images or hoardings. But one thing which is present all over the traditional ways is the content. Yes, everything we look, we see or we read have content in it.

To succeed with your own content marketing, the first step is to get strategic. When you create a content strategy, you will have a road map to follow. You will feel far less overwhelmed.

Undoubtedly, one of the necessities of a marketing campaign is the consistent revision and consideration of methods and techniques that are working; and methods and techniques that are perhaps in need of adjustment. What this means in practice is drawing up a plan before you begin to regularly revise and ensure that your targets are being met – and being willing to look again at what can be done if they are not. When it comes to content marketing this has a

Content marketing began as a simple concept; one simply wrote blogs and articles related to specific products and/or services and promoted them; however, content creation in 2018 has come full circle. Businesses today have tried to keep up with content trends and have used different tools to promote content in 2018.